WHTA 10 Ways to Boost Your Business With Barcodes 20110629

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WHTA 10 Ways to Boost Your Business With Barcodes 20110629

  1. 1. Ways to Boost Your BusinessWith Barcodes June 29, 2011 WHTA 10
  2. 2. Bill Finn
  3. 3. Finn Digital <ul><li>Digital Agency </li></ul><ul><li>Regional clients with global reach </li></ul><ul><li>Strategic customer experiences </li></ul><ul><li>Intentional interactive </li></ul><ul><li>B2B and B2C </li></ul>
  4. 5. Why We Care <ul><li>1200% Growth Between July and December, 2010 </li></ul>Source: The Naked Facts: QR Barcode Scanning in 2H-2010, Mobio Identity Systems, Inc.
  5. 6. People
  6. 7. Middle Class (+/-) Men
  7. 8. Cities of Influence
  8. 9. International Use
  9. 10. Devices
  10. 11. The Contenders http://goo.gl/Cqi8
  11. 12. Barcode Basics
  12. 13. Primary Uses <ul><li>Brand Awareness </li></ul><ul><li>Information Gathering </li></ul><ul><li>Influence Action/Purchase </li></ul><ul><li>Post-purchase Experience </li></ul>
  13. 14. Contact Information <ul><li>Link to mobile maps </li></ul><ul><ul><li>Office Locations </li></ul></ul><ul><ul><li>Directions to your business </li></ul></ul><ul><li>vCard information </li></ul>10
  14. 15. Mobile Coupons 9
  15. 16. How-To Instruction <ul><li>Items requiring how-to </li></ul><ul><li>Link to mobile instructions </li></ul><ul><ul><li>Home Depot/Lowe's </li></ul></ul><ul><ul><li>Plants, seeds, and garden supplies </li></ul></ul>8
  16. 20. Sell Complex Concepts 7
  17. 23. http://www.youtube.com/watch?v=go7RJu8Kqm4
  18. 24. Extend Training Materials 6
  19. 26. Prominent signage Placement near register Guiding language SMS alternative Tells me what I’ll see Elegant mobile web app Needed: Guidance to download scanning software. <ul><li>Nearly perfect. </li></ul>
  20. 28. Loyalty Programs 5 Text keyword VENTI to short code 80080 to opt in to receive various discounts and offers for coffee-size upgrades.
  21. 29. Catalog to Mobile 4
  22. 30. Nicely done, strong consumer engagement <ul><li>Shelf-talker, quiz, more information, video how-to </li></ul>Quiz
  23. 31. http://www.youtube.com/watch?v=9xfjzbFXrh4
  24. 32. Incentive Programs for Commercial Real Estate 3
  25. 33. Trade Show 2
  26. 37. Customer Community (and Service!) 1
  27. 38. <ul><li>Getting Up Close With The Leader </li></ul>
  28. 42. Other Good Examples
  29. 43. <ul><li>Unlikely Contender </li></ul>
  30. 46. Nice work! <ul><li>Incentive to participate, sends consumer through retail experience, drives from web to in-store experience. </li></ul>
  31. 48. The Magic Triangle Part 1 CONSUMER RETAIL EXPERIENCE PRODUCT EXPERIENCE
  32. 49. The Magic Triangle Part 2 MOBILE PHONE PHYSICAL ENVIRONMENT TRADITIONAL MEDIA
  33. 50. 9 Best Practices <ul><li>Provide direction </li></ul><ul><li>Make sure there’s cellphone coverage </li></ul><ul><li>Add value for the user </li></ul><ul><li>Measure traffic on the landing page </li></ul><ul><li>Conduct A/B split tests on landing page </li></ul><ul><li>Make it #exciting! </li></ul><ul><li>Test for proper size and usage </li></ul><ul><li>Keep 2D promotions fresh and updated </li></ul><ul><li>Start now </li></ul>
  34. 51. Blogs & Resources <ul><li>ducknetweb.blogspot.com (healthcare) </li></ul><ul><li>2dbarcodestrategy.com </li></ul><ul><li>tag.microsoft.com </li></ul><ul><li>zxing.appspot.com/generator/ </li></ul><ul><li>goo.gl/PiyX (Google URL shortener) </li></ul><ul><li>mashable.com </li></ul><ul><li>techcrunch.com </li></ul><ul><li>barcode.com </li></ul>
  35. 52. Be the feedback loop. Bill Finn [email_address] http://finndigital.c om blog.finndigital.com @billfinn @finndigital http://hotsheet.me BoothTag http://boothtag.com @boothtag
  36. 53. Here’s my card.
  37. 54. Add my vCard to your phone.

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