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Audience profile Jack Stockman
1.
Audience Profile After interviewing 16 people, we have been able to put together an audience profile and I will be describing the target Age and Gender, and giving an insight into the type of person we’re trying to appeal to with our film. Target Audience (Age and Gender) When conducting our interviews we asked a number of questions, all which we deemed to give us valuable information that we could use to further improve our audience’s general experience. Our audience interviews asked if the interviewee enjoyed thriller films, and out of the 16 interviews we carried out, all of the 1521 year old age group said they enjoyed thrillers; 100% of this age category would enjoy our chosen genre, therefore making it clear that we should make our film a Certificate 15 and target 16 to 21 year olds. We felt that we couldn’t include the content we wanted if we made the film a 12 or 12A, so using the ‘15 and under’ category would’ve been inappropriate we believe. Also our gender spread was greatly dominated by males, and the males interviewed are greatly focused on the action part of the film as opposed to the storyline, whereas with females it was the other way round. The dog interviewed was surprisingly impressed with the depth of the storyline. You can see the data we’ve collected in the form of these two Pie Charts, we used these to methods of d ata representation as they’re very easy to see a clear majority without reading into it very much, meaning we could back up our choices very easily. Our Ideal Audience Member This is Gavin. Gavin is Nineteen and he is currently studying at Warwick University. He’s currently achieving that which is expected of him, nothing above nor below. He got A B B C in his ALevels, and is currently studying to become a Criminologist. Judging by all of this you could say that Gavin is of above average in terms of intelligence, making him more than able to appreciate our plotline and inspirations etc.
2.
This may lead you to think that Gavin is all work and no excitement but never fear, he has a wild side also. When he’s not cracking on with an assignment he’s out with friends drinking and such other things that a university student does in their free time. He enjoys the frantic party life, but only when he has his favourite and outstandingly middleclass alcoholic beverage to keep him confident when talking to the opposite sex. Blood Orange Bulmers. This shows that he likes excitement, but knows when to reel it in, just as we’ll be doing with our film. However what would the night be without his band of merry men, and by that I literally mean band! Gavin is part of a generic Oasis wannabe britpop band called Acquiesce. This is important because as a musical talent he’ll be able to appreciate the fact that we’re intending creating our own backing track and not sampling in any songs at all. In terms of films, Gavin is real lover of thrillers, especially psychological thrillers which conveniently is the genre of our film! His favourite film is The Sixth Sense starring Bruce Willis because the ending was ‘Too much of a shock to not enjoy’ in his words. This is vital because we are planning to play on the same sort of things as The Sixth Sense and others such as Nightmare on Elm Street (albeit a horror) in that we’re looking at paranormal elements such a ghosts. Gavin also has a parttime job working at Sainsburys, and despite having to wear a hairnet and apron at all times while working in the café, he believes it’s worth it for his £7.36 an hour. That money will go on cinema trips, iTunes, and paying for petrol to drive around in his banged up ‘06 Peugeot 206. This is the type of person we’re trying to appeal to in that he is quite a film enthusiast but at the same time is very similar to all people this age, and will watch it with friends who’ll hopefully share the same outlook.
3.
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