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By Amber Renshaw
Question 5 How did you attract/address
your audience?
Target Audience
When we were first planning our film we
aimed to appeal to a unisex age range of
15-30 year olds. This was because of what
our film included and we wanted the
audience to be able to relate to each
character as well as understand them.
When looking at our research we did before
for the film we feel that we achieved our aim
as most people thought it was a 12A or a 15
rated film.
What did you think would
appeal to your audience?
There were many things that could appeal to the
audience. In our film the two main characters
are both best friends, female and young this
would bring in many girls under that stereotype.
To add to this the use of drugs and crime could
bring in a wider audience such as people who
just like a crime thriller or those that are just
simply curious about drugs. However the fact
that the regional identity is set in the North of
England would bring in a lot of local audiences
for Jackpot.
How did our film relate to the
audience
Our film could appeal to lots of audiences in
various ways for different reasons. However
when people watched the film they said that it
had a very good and exciting storyline which
made them want to watch more. The fact that a
woman was the main character had a lot to do
with it as well because this breaks the
stereotype of a male playing the main role in a
crime drama. The idea of subversion plays a big
part in appealing to the audience.
What was successful in our feed
back?
This was our questionnaire we took after the film had
been finished and watched by a random sample of
people this is what they said.
Our feedback
Looking at our overall feedback the
audience said they enjoyed our film and
77.7 percent said they would watch the full
film if it was produced by a proper film
company. Plus when looking at the who
they thought the target audience was 66
percent of people got it right saying a 15
rate on the film this proved that we got the
target audience right when initially doing our
research.
What was least successful?
On our feed back one said that our
editing needed improving. Also the use
of characters were not believable
meaning we should have picked better
actors or maybe worked on
development a little more so we
understood the characters more
ourselves. This is what we didn’t do well
to attract an audience.
What could be improved?
If we could do it again I’d definitely make sure our
questionnaires were more reliable and send them out
to a wider audience. But it showed that people didn’t
know how to class the film in age rating as we got an
18 which is way out and two U’s. Some of the results
were unreliable and unhelpful.

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Question 5 how did you attract/address your audience?

  • 1. By Amber Renshaw Question 5 How did you attract/address your audience?
  • 2. Target Audience When we were first planning our film we aimed to appeal to a unisex age range of 15-30 year olds. This was because of what our film included and we wanted the audience to be able to relate to each character as well as understand them. When looking at our research we did before for the film we feel that we achieved our aim as most people thought it was a 12A or a 15 rated film.
  • 3. What did you think would appeal to your audience? There were many things that could appeal to the audience. In our film the two main characters are both best friends, female and young this would bring in many girls under that stereotype. To add to this the use of drugs and crime could bring in a wider audience such as people who just like a crime thriller or those that are just simply curious about drugs. However the fact that the regional identity is set in the North of England would bring in a lot of local audiences for Jackpot.
  • 4. How did our film relate to the audience Our film could appeal to lots of audiences in various ways for different reasons. However when people watched the film they said that it had a very good and exciting storyline which made them want to watch more. The fact that a woman was the main character had a lot to do with it as well because this breaks the stereotype of a male playing the main role in a crime drama. The idea of subversion plays a big part in appealing to the audience.
  • 5. What was successful in our feed back? This was our questionnaire we took after the film had been finished and watched by a random sample of people this is what they said.
  • 6. Our feedback Looking at our overall feedback the audience said they enjoyed our film and 77.7 percent said they would watch the full film if it was produced by a proper film company. Plus when looking at the who they thought the target audience was 66 percent of people got it right saying a 15 rate on the film this proved that we got the target audience right when initially doing our research.
  • 7. What was least successful? On our feed back one said that our editing needed improving. Also the use of characters were not believable meaning we should have picked better actors or maybe worked on development a little more so we understood the characters more ourselves. This is what we didn’t do well to attract an audience.
  • 8. What could be improved? If we could do it again I’d definitely make sure our questionnaires were more reliable and send them out to a wider audience. But it showed that people didn’t know how to class the film in age rating as we got an 18 which is way out and two U’s. Some of the results were unreliable and unhelpful.