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Audience 
By Rachael Lau 12.6 Research
This shows us that 
teenagers between 14-16 
and 17 + are interested in 
movies and films the most, 
therefore we will aim our 
film towards them as our 
target audience. By doing 
this survey I was able to 
find out more information 
about my target 
audience.
This results suggests that 
females seem to like 
watching movies/films 
more than male, which 
can help us decide 
which gender of target 
audience to appeal to.
What movie genre appeals to you the most? 
Comedy IIIIIIII IIII IIIIII 18 
Action III IIIIIIIIII IIIIIIIIII 23 
Romance II IIII IIIII 11 
Sci-Fi IIIIIII I IIII 12 
Thriller IIIIIIIII IIIIIII IIII 20 
Historical II I 3 
Adventure I III II 6 
RomCom IIIII I 6 
Horror III IIIIIIIIIII IIIII 19 
Drama I II I 4 
As the results show Thriller, Action and horror is the top 3 genres 
that the majorities like to watch, therefore to suit the liking to our 
target audience we have decided to do a thriller film that 
contains the other 2 genres within the movie.
By doing this survey we 
were able to determine 
how often people 
watch film which 
resulted in ranges from 
everyday to whenever 
possible.
The trailer opening was 
what helped to promote 
the film the most. This 
allows us to know how 
important the opening 
two minutes of the film is, 
therefore we need to be 
clear and precise about 
how we present our 
character, genre and 
narrative within the 
opening two minutes.
Title feedback 
The results show that the 
title “Eye for an eye” seem 
to appeal to our target 
audience more and it had 
the most votes, therefore 
we will use it as our title for 
our film.

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Audience research

  • 1. Audience By Rachael Lau 12.6 Research
  • 2. This shows us that teenagers between 14-16 and 17 + are interested in movies and films the most, therefore we will aim our film towards them as our target audience. By doing this survey I was able to find out more information about my target audience.
  • 3. This results suggests that females seem to like watching movies/films more than male, which can help us decide which gender of target audience to appeal to.
  • 4. What movie genre appeals to you the most? Comedy IIIIIIII IIII IIIIII 18 Action III IIIIIIIIII IIIIIIIIII 23 Romance II IIII IIIII 11 Sci-Fi IIIIIII I IIII 12 Thriller IIIIIIIII IIIIIII IIII 20 Historical II I 3 Adventure I III II 6 RomCom IIIII I 6 Horror III IIIIIIIIIII IIIII 19 Drama I II I 4 As the results show Thriller, Action and horror is the top 3 genres that the majorities like to watch, therefore to suit the liking to our target audience we have decided to do a thriller film that contains the other 2 genres within the movie.
  • 5. By doing this survey we were able to determine how often people watch film which resulted in ranges from everyday to whenever possible.
  • 6. The trailer opening was what helped to promote the film the most. This allows us to know how important the opening two minutes of the film is, therefore we need to be clear and precise about how we present our character, genre and narrative within the opening two minutes.
  • 7. Title feedback The results show that the title “Eye for an eye” seem to appeal to our target audience more and it had the most votes, therefore we will use it as our title for our film.