demographics target audience

1. Evaluation Question 4
Who would be the audience for your media product?
Our audience questionnaire asked a variety of questions
in asking demographics about their age, gender and what
particular age demographic that would enjoy a horror
thriller.
The response we got from the questionnaire
showed us that many people consider our sub
genre horror thriller suitable for those
from teenagers to young adults and further
up the demographic scale. Personally this
is what I expected since the majority of
the candidates from the questionnaire are
students from reed’s school.
Moreover this proves that our choice of our corrected
primary target audience is appropriate for our subgenre.
Teenagers and young adults is a common target audience
for our sub genre as directors of films want the audience
to share the same belief as the audience (preferred
reading.) ‘When a stranger calls’ is an example of this.
Teenager, Jill Johnson arrives at
a luxurious house for a baby-
sitting job, to what she expects
is going to be an ordinary
evening. However, as soon as the
phone rings, it turns Jill’s
night into an evening of terror.
This can be relatable since many
teenagers offer to baby sit for

2. money. We have implemented this preferred reading into
our film since all of the female victims are in their
teens. Moreover by having teenage victims it can lure a
teenage target audience to relate and connect more with
the film and therefore making the film overall attractive
to a teenage audience. As well as this, teenagers are
developing their character and deciding what they like
for themselves.
Research states that young people,
especially teenagers enjoy the horror
aspect of thriller films since it give
teenagers an adrenaline rush allowing
them to receive an insight into a dangerous situation
without actually coming into harms way.
Consequently we would expect that the majority of our
audience would consider themselves fans of the
thriller/horror sub genre. Thus we cannot make the
assumption that the majority of teenagers will watch our
film, nor the fact that we can say that our audience will
just be teens and young adults. We would hope that other
demographics would take an interest in streaming our
film, purely because they are fans of the subgenre.
Secondly we would hope that our second target audience to
be young/older adults purely because they like the
subgenre and the film appeals to their taste.
Moreover, by implementing male and female characters the
film appeals to both genders. However if we were to
target this to a wider audience and not just reed’s
student, research shows that females take up the majority
of horror film watchers. So then, we would expect a
higher ratio of females to men watching our film. To
account this, when we market our film or even when we
advertise the film.
On the other hand our secondary audience may be couples.
The reason for this is that many people do not like to
watch horror thriller’s on their own so they rather watch
‘scary’ films with company, since thrillers can be
intimidating and some thrillers can scare people so much
that they fear being in their own house on their own
after watching.