Target Audience Research
• For my target audience research I created a survey of 10 questions which are based on films and
the genre and etc. I posted my survey on facebook as many of the people are the age we are
targeting our film at. I managed to get up to 17 people to take my survey which mostly are all
teenagers. The results from this survey are very useful as it will help us with the making of our
opening thriller which we will be making sure that our thriller attracts our target audience.
• Most of the people who took my survey were aged 14 -16 then there are a few aged 17-19 that
took my survey as well. The majority of the teenagers that took my survey were female.
From my survey I found out that most teenagers liked films and the film genre they preferred to
watch the most is thriller (horror) and the second most film genre they preferred to watch is
comedy and action. This shows that most teenagers prefer to watch thriller movies which is good
for us as we now know that we are aiming our film at the right type of audience and we know
that our film would attract/apply to most teenagers.
I also found out from my target audience that a good story line and characters make a good
film/film opening and keeping the audience engaged and grabbing their attention also makes a
• Most of the people who took my survey found that an opening sequence in a film is important and
they said because it gives you the first impression and an opening draws you into a film and
because it sets the scene. These results are very useful and will be considered when making our
opening thriller because it will help us make sure that we include specific things to make sure that
our opening is good and sets a first impression and sets the scene and engage the audience.
I also asked in the survey ‘what makes a good opening sequence?’ , lots of people replied
suspense and tension and introduction to the characters and story and some said action. This
shows that our target audience want a good opening sequence where it keeps them guessing
and creates lots of suspense and tension and keeps them engaged and interested otherwise if
the opening sequence is rubbish then the viewers will assume that the film is rubbish as a whole.
Also most of the target audience that took my survey said that background music is important
and many said because it adds effect and sets emotion and emphasises on the story line .
With these results we are able to make our film opening knowing what we have to do to make it
attract and appeal to our target audience
• Age: The age of my target audience that we are aiming at will be from 14-19 but is
specifically aimed at teenagers.
• Gender : Aimed at both males and females but may interest females more.
• Class: The film will be aimed at Working/middle class people who like to socialise a lot with
their peers and are part of medium sized working family.
• Race: Our film is aimed at all races
• Geographical Location: Our film will be aimed at mainly teenagers in South East London
• Our film has four protagonists which are all young innocent teenagers aged 16-17. We feel
that aiming our film at teenagers from 14-19 is reasonable as we feel that it will attract
more teenagers than adults as the teenage audience can relate to the characters.
We also feel that the film will appeal more to females as it has mainly female teenage
characters that once again the female audience can relate to . I think that the film will still
appeal to the male gender as it has a male antagonist and from my research males do
mainly like psychological thrillers.
• Interests: Teenagers often like to go out and socialise with their friends and a common way
of socialising is by going to the cinema and most likely watch a thriller film. We feel that
teenagers are the most likely audience for our film because we feel that they may be able to
relate to the film as there are four teenage girls in the film itself .
The background music must create suspense and tension where it will keep our target
audience nervous and jumpy.
Teenagers are interested in lots of action and characters . We want to make sure that our
opening is engaging and interesting for target audience where it will make them want to
carry on watching the film.
• Beliefs: We want our target audience to believe that it is like a true story and believe as if
they are in their shoes and situation when watching the film.
We also want them to know/believe that it is a thriller which can cause our target audience
to be frightened or feel unsure.
• Values: Our thriller opening must have effective use of camera angles and positioning as
well as engaging background music as we want our thriller to create suspense and tension
and create an effective storyline/scene which will keep out target audience engaged and
Example of Target Audience
We are all aged 16-
We often go out
All go to sixth
We all like to
watch films most
of us prefer the
some of us
Can relate to our
thriller film as
we are young
We like to go partying
We are all
We are all
interested in the
We all like shopping and
listen to a lot of music like
R&B, Garage and Hip Hop
Most of us spend a lot of
Example of Target Audience
Some go to sixth
however some go
They like to
They have similar
dress sense and
care about their
genres are action,
They like listening to music
such as dub-step, indie,
rock and R&B
They are close friends who