2. • This headline shows a reaction to the EU
Referendum result.
• The Daily mail clearly express their view on the
referendum here as continuously slates the
European Union.
• This can be seen on front page from statements
such as ‘We’re Out’ and ‘UK freed from shackles of
EU’.
• Support UKIP leader Nigel Farage as seen by the
front page picture.
• Criticising David Cameron who was Prime Minister.
• Special banner at the top notifying people that this
is a special edition newspaper focusing on the
referendum.
3. • War mongering headline of ‘Russia could Cripple
UK’.
• Undermining UK’s armed forces and intelligence
services.
• Could be argued that this headline is playing
into Russia’s hand as they want to be recognised
as a world super power.
• Again slating the current government for not
having harsher sanctions before.
• Front page still contains soft news story about
Meghan Markle being baptised in holy water
from the River Jordan.
• This draws away from the seriousness of the
Russian spy poisoning story.
4. • Talking about Britain's borders and describes
them as ‘broken’.
• Criticising the governments ways of
approaching immigration .
• Has connotations to some far right policies
about immigration such as those belonging
to UKIP and the EDL.
• Has connotations to racism and small
mindedness as the Daily Mail is expressing
their own opinion within this title.
• There are also numerous soft news stories
also on the front cover. They consist of a
health claim about beating diabetes and a
celebrity pregnancy.
• Whilst these soft news stories are expected
from the Daily Mail as it reports on both soft
and hard news this takes away some of the
seriousness of the main story on the front
cover.
5. Stuart Hall’s Reception Theory
The theory states that media texts are encoded by the producer meaning
that whoever produces the text fills the product with values and messages.
This text is then decoded by the audience.
Different spectators will decode the text in different ways, not always in the
way the way the producer intended
6. Applying Reception Theory to the
Daily Mail’s Front Covers.
The Daily Mail’s personal views can often be seen on their front covers.
This refers to the producer encoding messages into their newspapers.
The reader will either take on board these views as their own or not accept
them and come to another personal view.
When soft news stories are mixed with the hard new stories we see that
the hard new stories are taken less seriously than they should be or are
intended to be.
