1. MARK FARRELL
Clinton Twp., MI 48038 * (586)549-6558 * golf4mark29@yahoo.com
Sales Specialist
More than 20 years of individual and team sales experience. A proven track record of
exceeding expectations and serving customer needs. Areas of expertise include:
* Prospecting for New Business * Identifying Customer Needs
* New Product Introduction * Customer Relationship Building
* Negotiation * Strong Organizational Skills
Key Results
* Increased sales 20% in first year with 50% coming from 2 largest customers
* Elevated sales an additional 9.4% increase in second year with 70% of customer base
* Expanded sales in third and fourth year respectively with 75% of customer base
* #1in upsales for all of the Midwest stores
* Managed an area of over 450 accounts with average yearly sales of $16,000,000
* Opened 7 new customer accounts per month (on average)
Professional Experience
Nordlie (Kennicott Brothers Corporation) - Warren, MI 2010 to 2016
A multi-million dollar company that supplies fresh flowers and supplies to retail florists, nurseries,
and supermarket chains.
Inside Sales Representative
 Handled 100 plus customer base daily
 Outbound calls to sell weekly and holiday specials
 Oversaw the organization / merchandizing of the fresh flower cooler
 Observed the current inventory and managed what product needed to be processed
Route Salesman
 Daily sales from a wide selection of fresh flowers and supplies
 Promoted upcoming holiday and weekly sales
 Collaborated with owners and designers on product availability for upcoming wedding,
funeral and party needs
 Restructured the route to accommodate the larger customers morning needs
Fitness Experts (American Home Fitness) - Troy, MI 2007 to 2009
A retail chain of fitness equipment stores for residential and Light Industrial use.
Sales Representative.
 Product education and demonstration while finalizing the sale
 Scheduled deliveries and follow up for customer satisfaction
2nd Swing - Madison Heights, MI 2003 to 2006
A retail chain of resale golf stores selling new and used equipment to the general public.
Sales Manager
 Oversaw all aspects of the store on a daily basis
 Main focus on customer education and presenting options for game improvement while
finalizing the sale
 Trained Sales Associates in product knowledge and selling strategies

2. MARK FARRELL Page 2
MARK FARRELL
Clinton Twp., MI 48038 * (586)549-6558 * golf4mark29@yahoo.com
Sales Specialist
Contractors Steel Company - Livonia, MI 2000 to 2002
A multi-million dollar company that supplies raw bar, angle, tube and flat stock steel.
Outside Sales Representative
 Developed new customer sales while maintaining the current customer base
 Investigated our pricing versus our competition and reported back to management
 Resolved customer complaints regarding steel irregularities, rust and timing of deliveries
 Processed and priced orders for raw material and associated cut to size on office days
Education: Bachelor of Science in Business Administration
Ferris State University, Big Rapids, MI
Outside Interests:
 Freelance Golf Instructor
 L’Anse Creuse Little League Baseball Coach