1. JOSEPH M. WAGNER
16300 Rockies Run Summit
Bee Cave, Texas 78738
joewags17@gmail.com
(845) 464-2000 (cell)
BACKGROUND SUMMARY
Business leader with successful experience with retail and beverage categories. Identified problems and
developed solutions utilizing participative management style. Major strengths:
 Advertising and Brand Management
 Advertising Co-Op Management
 Sports & Entertainment Sponsorship
 Sales Strategy & Execution
 Operations and Training Leadership
 Regional Marketing Leadership
 Multicultural Marketing
 New Store Design and Development
 Three Tier Distribution Expert
 New Product/Concept Development
KEY ACCOMPLISHMENTS
 Top sales performer in Subway US for 2010-2012 and 2014 outperforming US by 7% from 2007-14.
 Negotiated Subway local agency fees, leading to $210,000 in savings we invested into media.
 Developed new strategic planning process for local Subway Ad Boards in 2008.
 Drove sales +22% and customer delight +21% at Bank of America. Platinum Sales club.
 Led BOA marketing strategy to open 316 new stores in 2003-4 driving $12 million deposits per store.
 Increased average BOA deposit sales 37.8% in new stores via new demand generation strategy.
 Led KFC Hispanic advertising efforts that grew segment sales by 8.3%.
 Tested Wing Works concept at KFC in 2001-2. Became WingStreet Wings for Pizza Hut in 2003.
 RE-LAUNCHED Original Coors Brand, including:
 Developed new TV strategy that increased unaided brand awareness 50%.
 Increased preference over competition, won Gold Medal at the Great American Beer Festival.
 Drove core package sales + 9% after a decade of sales declines.
 Led St. Patrick's Day Irish Pub contest that gained $2.5 million in PR and + 34% sales at Guinness.
PROFESSIONAL EXPERIENCE
SUBWAY Restaurants 2007-Present
Senior Leader Marketing Operations and Development 2014-Present
Lead Marketing, Operations and Development in California, Nevada and Arizona for 3400 stores.
Manage 12 Development Agents and 3 Ad Agencies.
Senior Leader Field Marketing 2007-14
Led strategic marketing direction to 4,000 Subway stores in California, Arizona, New Mexico and Texas.
Responsible for $2.2 Billion in revenue. Managed 5 agencies and 31 local Ad Co-Op Boards.

2. JOSEPH M. WAGNER
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BANK OF AMERICA 2003-2007
Senior Vice President of Marketing
Consumer Sales & Operations Executive – Metro New York Division, NY 2005-2007
Led a team of 220 associates in New York and the rebranding from Fleet Boston to BOA.
Responsible for $2 Billion in Deposits.
Division Marketing and New Store Marketing Executive, Charlotte, NC 2003-2004
Managed team of 13 Division Marketing Managers and 6 New Store Marketing Directors. Designed
all marketing strategy and support for new store development and local market strategic planning.
YUM! BRANDS, INC., Irving, Texas 1999-2003
Senior Director of Field Marketing – Pizza Hut (2002-03)
Led Field Marketing in 1,400 Pizza Hut stores in the Central U.S., including advertising, promotion,
and ad co-op management. Directed 5 managers and 3 agencies and managed $25 million budget.
Field Marketing Director – KFC (1999-2002)
Led National Hispanic marketing and field marketing for 890 stores in the Western U.S., including
advertising, promotion, sports sponsorships and ad co-op management. Led 3 managers and 10
agencies. Managed $20 million budget and 20 local ad co-ops.
COORS BREWING COMPANY, Golden, Colorado 1995-1998
Field Marketing Director – Irvine, California (1997-1998)
Managed portfolio marketing strategies and programs for the largest US beer market. Led 2
marketing managers and 3 agencies. Directed strategy development of regional/national marketing.
Brand Manager, Original Coors (1995-1996)
Led the successful re-launch of Original Coors, including Brand Strategy, advertising, promotion,
sponsorship and merchandising. Led 2 assistants and 3 agencies. Managed $38 million budget.
GUINNESS, PLC. Stamford, Connecticut 1992-1995
Marketing Services and New Products Director
Organized marketing services department. Hired PR and Advertising Agencies. Managed 5 direct
reports and 5 agencies. Led Canned Draught Guinness launch growing sales 4 million cases.
EDUCATION
MBA, Marketing, 1985. Student Body President
Columbia University, Graduate School of Business, New York, NY
BA, History, 1981. Four-Year Letterman, Varsity Football, Dean’s List
Columbia University, Columbia College, New York, NY
SPECIAL SKILLS/INFORMATION
Dual Citizen (United States and Republic of Ireland)