1. Craig T. Seivert
(612) 963-1561
ctseivert@msn.com
SUMMARY:
Successful sales executive with over 25 years experience in various industries. Searching for a strategic position that allows
utilization of my marketing, sales management, and new business development experiences to develop areas of opportunity
and focus on profitable growth.
EXPERIENCE:
Excel Plastics LLC Sales Executive 2015 – Present
Minneapolis, MN
Responsible for new business development.
Lunds Food Holding Inc. Supervisor / Manager 2014 - 2015
Minneapolis, MN
Responsible for store and personnel supervision, merchandising programs, customer service, daily store operations.
Retailer Services Corp Sales Director Jun 2012 – Nov 2012
Minneapolis, MN
Responsible for exposure and expansion of product line into a new retail business; develop accounts; grow revenue stream;
expand the opportunities for the company; establish position as main contact with customer.
Colony Display Systems Inc. Account Executive 2009 - 2012
Elgin, IL
Responsible for account management of selected accounts including Target; new business development of Best Buy, Pella,
Menards; manage the accounts to grow revenue stream, opportunities, vendor exposure. Act as main contact for client; work
with different departments internally to direct and guide the projects through all phases of operation.
 Target
Worked in conjunction with Target’s team to re-create custom video game displayers resulting in $2.0m+ project.
 Best Buy
Built third party relationships with Sony to develop new custom TV displayers for vendor’s product within Best Buy
stores resulting in $1.5 m initial sales rollout.
 Menards
Developed custom outdoors landscape lighting display with outside vendor for Menards’s presentation resulting in
$500k initial order.
Carlson JPM Store Fixtures National Sales Manager / VP of Sales 2002 - 2009
Minneapolis, MN
A leader in the design & manufacturing of store fixtures, both for retail & non-retail sectors. Carlson has the capabilities to
service all levels of customers, from independent to large national chains; providing opportunities for production of commodity
based items, to all custom design. The business environment allows the option for domestic & overseas capabilities. Carlson
prides itself on business relationships and ability to out perform competition. Volume approximately $25 + million.
RESPONSIBILITIES:
 J Crew and divisions (300 + stores)
High-end fashion retailer with the need for detail and custom design services and finishes.
Developed new piping wall fixture display incorporating linear tubing, pipe connector fittings, and other substrates
resulting in $1.0m order.
Increased sku count to 150 + items, generating in excess of $2 million in sales revenue.
 Vanity Stores (200 + stores)
Fashionable retailer focused on the ever-changing female clientele with the need for commodity, custom design, and
value engineered enhancements.
Developed three tier focal table feature fixture, utilizing metal, wood, plexi materials, resulting in $500k initial rollout.
Increased sku count from 35 to 70 + items consisting of a combination of metal, wood, and plexi; resulting in over
$750,000 in yearly revenue.
 Briggs & Riley Travelware (250 outlets)
High-end luggage customer requiring custom design wood & metal fixtures; unique merchandising concept allows
for segmentation of product line at retail level.
Developed custom displays incorporating various substrates, including curved wood enhancements with metal
accents, plexi signing, and laminated surfaces resulting in $300k initial rollout.

2. CRAIG T. SEIVERT
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 HEB Grocery Stores (150 super size stores)
Directed the development of new merchandising concept allowing maximization of retail merchandising space in
the soft lines area.
Developed custom display presentation for barbeque accessory program utilizing various substrate materials for
custom presentation; initial rollout of $450k+.
 Dress Barn / Maurice’s (800 + stores)
Specialized commodity driven program with inventory management, new store reporting, and on time shipments of
key components lead to the development of the business. Increase revenue stream to $100,000 + through ability
to out perform competition in service, delivery, time frames, and program design.
 Catalog Sales Division
Generates over $3.5 million in sales revenue thru phone, web, and customer walk in orders.
Lead and direct inside sales team; provide input and direction on development of new web site; increase overall
scope and responsibility of the department.
Responsibility for lowering inventory, increasing margins, translating to increase turns and 10% in sales.
Designed and implemented new fixture development procedures that established a formalized step-by-step
approval process and concise flow of information. This systematic approach provided improved awareness and
scope of each project and eliminated untimely decisions.
Profit Marketing Inc. Consultant 2001 - 2002
Minneapolis, MN
A manufacturer’s rep agency providing sales assistance to companies attempting to get related product into customers’
assortments. Responsibilities include providing insight, assistance on customers’ history, competition, and opportunities.
RESPONSIBILITIES:
 Directed and consulted with marketing firm on launching new retail product line. Focused on development of marketing
plans, retail package, internal distribution operations, and establishment of relationships with accounts.
Infogrames Inc. Director of Sales 1995 -2001
Minneapolis, MN
A leading publisher of computer software and video game product providing the latest in technology, graphics and
entertainment to the retail industry.
RESPONSIBILITIES:
 Maximized the opportunity and profitability for new product releases and increased other product revenues through
cross promotion of categories in major ad vehicles with national accounts, reducing the direct promotional associated
costs, and closely managing other expenses related to this unique business. Customers included Target, Electronics
Boutique, Staples, and Best Buy. Annual revenue $15 million.
 Directed key corporate strategic planning sessions which defined the corporate mission and goals, established product
category priorities, and formulated a detailed marketing plan focused on increasing revenues and profits.
Disk-Count Software inc. National Sales Manager 1992 - 1994
St. Paul, MN
RETAIL EXPERIENCE 13+ Years
Lieberman Enterprises Buyer 1989 – 1992
Minneapolis, MN
Dayton Hudson Corp – Branden’s Div. Manager, Planogram
Minneapolis, MN
Perry Drug Stores Buyer
Pontiac, MI
H.C. Prange Co. Buyer - Ass’t Merchandise Director
Green Bay, WI
EDUCATION
Bachelors Business Administration - Marketing University of Wisconsin – Whitewater