This document provides definitions and examples of various types of research used in media production including:
- Primary research which involves conducting original research through methods like interviews.
- Secondary research which uses existing information that has already been researched such as online research.
- Quantitative research which expresses data numerically through things like surveys.
- Qualitative research which provides definitions, advantages, and disadvantages but is missing examples.
- Audience research which determines who the target audience or consumers are.
- Market research which finds information about where and how well a product is selling.
- Production research which finds resources needed to produce a piece of media.
2. Terminology
• Circulation
– How many copies was made of the product and brand
• Hits its shows how many have viewed your things either websites videos songs
• Box Office Figures how much money is made in pre realise or new realise on it
first days of being out
• Ratings it tell you how good of film book song you have either out of starts
percentges
• Sales how much product you have solt and how much moey is made
3. Primary Research
• Definition do your rescherch for yor answers
• Advantages I can set preferences to what I need to answerd
• Disadvantages may all not be needed or not true
• Example interviews
4. Secondary Research
• Definition is to using existing information what haven’t
rescherd
• Advantages less struggle and quick
• Disadvantages have chances of being wrong and less relible
• Example internet research
5. Quantitative Research
• Definition expressed data and put into percentages for how
much
• Advantages easy and simple answer you understand
• Disadvantages might not have enough information for a
answer to what you need
• Example survey
7. Audience Research
• Definition what people are buying this and were you need to direct
your profit
• Advantages be able to see your profit and direct more to there
• Disadvantages if you only focus there depending on the location
can dicers after its been over buyed or not directed to enouh place
• Example food shops cars drinks anything what's a product
8. Market Research
• Definition Finding out about the market place where a
product is sold
Advantages can see the rates of product sell where and what's
best where
• Disadvantages but can see the lower parts and see products
what just aint doing well and losing money
• Example shops cars holidays
9. Production Research
• DefinitionFinding information and resources required to
produce a piece of media.
Advantages know what yor dealing with and have set plans
• Disadvantages might be to less for what you planned and now
you have to doing something complete different
• Example poster resricons or ads
10. Terminology
• Objective gives your honest opion to a question or about someone
• Subjective very biuest because it like your family or close friends and you
want to keep them happy to wear your biuest and cheer them on no
matter what or how bad
• Valid its considered a good idea but it a right one so valid means its there
if needed but there is a better answer
• Reliable you trust this thing or person you give you information or a talk
outcomes like whatever they say you think its right
11. Harvard Referencing
Name of the film being researched;
1. Fuqua, A. (2016) Shooter
2. Hunter, S. (1993) Point of impact
3. Reelviews (2007) shooter (united states,
2007)
https://www.reelviews.net/reelviews/shooter
Boerner, H. (2007) Shooter