This document discusses research on existing video game products and their target audiences. It analyzes common features of game covers that catch the eye, such as showing gameplay through vivid visuals and using large capitalized titles. It also notes that the research will inform the creation of eye-catching and clear materials that avoid audience confusion over the game's content. An audience profile shows that the target includes males and females ages 12 to 18 and above who enjoy action, racing, customization, and criminal gameplay experiences typically featured in franchises like Need for Speed, Battlefield, and Grand Theft Auto.
4. Existing Product
So this shows a lot in one picture
poster the guns cars helicopters and
police it just literally tells what's its
going to be about in one
This is basically the other 2 games
put into one racing heists and all
round chaos
Base of the story you know what it is
before you pick it up
5. Research Analysis
• What common features do the researched products
have?
• On the covers it shows you they games a good visons
your going to get with it most tiltels are eye catching
and big always usually in capital letters
• What aspects of the research will you include within
your on work? All be using the understanding sense
that no ones goanna be confused after they pick it up
and makes it eye catching to the right people
7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Dpending on witch
game poster age
range is between
12 to 18 and
above
• Need for speed racing customize cars they
way you want.
• Battlefield ,warfare, chaos, adrenaline,
action
• Gta 5 racing, cars, heists, play like a actual
criminal, earning money and levels
Gender
Mostly more a
pleasing to the
male but females
can play these
games to
• Anything these games have to offer to a
solider
• Street racer
• Or multi million air criminal
Psychographic
Probley belongers Because they will have the most time wont find
it waist of space
Social Status
Middle class • As they do cost a lot of money unless you
save middle class or higher is probley only
goanna be interested
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?