A 30-second radio ad for a soft drink company tells the story of a boy who asks a girl to prom. When he asks for her answer, she reaches for a bottle of the drink before saying yes. The ad's one-line sales pitch is "Happiness in a bottle." It targets teens aged 16-19 by portraying a relatable romantic situation and implying the drink led to a positive response. Permission will be obtained from any individuals featured to avoid legal issues.

1. Working Title: Summer Prom
What is it called? This can change if you think of something better later
Target Platform: Radio
What media platform/platforms would you release the product on?
Genre: Romance, Funny advert
What sort of a media product is it?
Language / Territories: English speaking countries
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: A boy asks a girl out at their prom but
instead of an answer she reaches for a coke and then replieswith a yes
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: Happiness in a bottle
Sum up your product in one sentence
Style (similar products and graphical style): Any soft drink
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: Teens (16-19 yo)
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations: N/A
We will ask permission of all people featured in the ad to use their voices
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?