International Journal of Industrial Engineering and Design vol 2 issue 1

International Journal of
Industrial Engineering
and Design
IJIED JAN – JUNE 2016
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Pusa Institute, Directorate of Training and
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Dr. K J Sreekanth
Mar Baselios College of Engineering &
Technology, University of Kerala, Trivandrum,
(Kerala), India
Dr. Akula Venugopal
Indian Institute of Chemical Technology,
Tarnaka, Hyderabad, India
Dr. Jagadeesh P Ganjigatti
Siddaganga Institute of Technology, Tunkur-3,
(Karnataka), India
Dr. P. Narendra Mohan
University College of Engineering and
Technology, Acharya Nagarjuna University,
Nagarjuna Nagar, Guntur, (Andhra Pradesh),
India
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Mepco Schlenk Engineering College,
Sivakasi, India
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VIZAG Institute of Technology, Dakamarri,
Bheemunipatna Mandal, Visakhapatnam, India
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G B Pant University of Agriculture &
Technology, Pantnagar, India
Dr. Jayakrishna K.
Kalasalingam University, Srivilliputtur,
(Tamilnadu), India
Dr. Vasudev Malhotra
Y.M.C.A University of Science and
Technology, (State Govt. University)
Faridabad, (Haryana), India
Dr. Kanakuppi Sadashivappa
Bapuji Institute of Engineering and Technology,
Shamanur Road, Davanagere, India

From the Editor's Desk
Dear Readers,
We would like to present, with great pleasure, the inaugural volume of a new scholarly
journal, International Journal of Industrial Engineering and Design. This journal is part
of the Engineering Sciences, and is devoted to the scope of present Industrial Engineering
and Design issues, from theoretical aspects to application-dependent studies and the
validationofemergingtechnologies.
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PuneetMehrotra
ManagingDirector

1. Best Practices for Social Sustainable Development in Emerging-Market
K. Jayakrishna 1
2. A Study on Leverage Analysis of Nestle India
P. Megaladevi, R. Vasuki, P. Priya 5
3. Determining the Influence of Various Cutting Parameters on MRR in Lm6/Sic Composites
B. Logesh, M.S. Aezhisai Vallavi, N. Mohandas Gandhi, C. Velmurugan 11
4. The Impulse Buying Behaviour of Women Consumers Towards FMCG Products in Tirupur District
P. Megaladevi, S. Parimala 18
5. An Analysis of Working Capital Management Efficiency in Tata Motors Limited
P. Megaladevi, M. Gnanasekar, V. Anbuchselvi 25
Contents

IJIED (2016) 1–4 © JournalsPub 2016. All Rights Reserved Page 1
International Journal of Industrial Engineering and Design
Vol. 2: Issue 1
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Best Practices for Social Sustainable Development in
Emerging-Market
K. Jayakrishna*
School of Mechanical Engineering, VIT Vellore University, Vellore, India
Abstract
The idea of social sustainable development is linked to the notion of global economic growth.
Our Common Future collects a progressive view of economic development, entailing social
justice, income distribution, full employment, safe and healthy working environment,
environmental protection, among other issues. The need to prioritize social sustainability has
never been more urgent than it is today. This is particularly true in emerging markets, which
are entering a period of mass urbanization that could dramatically raise productivity and
standards of living, but that also poses environmental and other threats that could
significantly reduce the benefits of growth. Many emerging markets have achieved economic
growth by adopting sustainable resources consumption but there is a lack of a widely
accepted framework for evaluating the success of these emerging markets. The authors have
evolved a framework known as, Social Sustainability Development Index (SSDI), to help the
stakeholders in emerging markets to identify the sustainability approaches that can be
adopted in their markets. The SSDI is designed to measure the performance of markets in five
social sustainability categories namely how well they are meeting their citizens basic needs,
resource efficiency, environmental cleanliness, built environment, and commitment to future
sustainability. The philosophies identified in this study are generally valid across all
emerging markets and can be adopted by everyone.
Keywords: social sustainable development, social sustainability development index,
emerging markets.
RAPID GROWTH, LITTLE
GUIDANCE ON SUSTAINABILITY
Our analysis indicates that 112 emerging-
market cities in India will generate more
than 35% of global GDP growth from
2011 to 2025. [1]
The population of these cities will grow by
an estimated 40% over this period, and the
average income (measured in GDP per
capita, adjusted for purchasing power
parity) will more than double from INR 13
billion to 31 billion. As a result, these
cities will account for nearly 20% of the
global population and about 30% of global
GDP by 2025. [2]
Cities in these regions
lag significantly on social sustainability
when compared with cities in the
developed world, but they face challenges
so different that the benefits of the
comparison are limited. [3]
Moreover, the availability of data with
respect to social sustainability on emerging
market cities, is quite mere and it is also
difficult to bench mark them against other
smart cities. While the United Nations, the
World Bank, and other institutions have
made great contributions by developing
approaches that measure social

IJIED (2016) 5-10 © JournalsPub 2016. All Rights Reserved Page 5
Vol. 2: Issue 1
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A Study on Leverage Analysis of Nestle India
P. Megaladevi*
, R. Vasuki, P. Priya
School of Management Studies, Jay Shriram Group of Studies, Tirupur, Tamil Nadu, India
Abstract
The effect of financial leverage is studied each at a market and a firm level wherever the firm
is exposed to each individual and market risk. Financial leverage measures firm’s exposure
to the financial risk. Leverage refers to “an increase means accomplishing some purposes”.
The concept of leverage is valid in business conjointly. The term leverage is used to explain
the firm’s ability to use fixed charge assets or funds to extend the return to its owners, i.e.,
equity shareholders. The fastened value (also known as fixed in operation cost) and glued
come (called operating cost) remains constant no matter the amendment in volume of output
or sales. Thus, the employment of a quality or a supply of funds that the firm has got to pay
the fixed charge or come includes a wide influence on earnings obtainable for equity
shareholders. The financial leverage utilized by a firm is meant to earn a lot of on the
fastened charges funds than their relative prices. A high level of financial leverage permits
shareholders to get a high come on equity, but they are conjointly exposed to a better risk of
great loss, if the return on assets is lower. In this paper a comparative study and analysis of
firm’s financial leverage, operating leverage and combined leverage has been done of 10
years i.e. from 2004–2005 to 2013–2014.
Keywords: combined leverage, financial leverage, operating leverage
INTRODUCTION
Nestle is the world’s leading nutrition,
health and wellness company, our mission
of “Good food, Good life” is to give
shoppers with the most effective tasting,
most nutritious decisions in a big selection
of food and drink classes and ingestion
occasions from morning to nighttime. The
company was founded in 1866 by Henry
nestle in velvety, Switzerland, where our
headquarters are still set nowadays, we use
around a pair of 80,000 people and have
factories or in nearly each country in the
world.
The “Nestle Corporation Principle” is at
the basic culture, developed over140 years,
which reflects the concepts of fairness,
honesty and long term thinking. Leverage
refers to the debt or the borrowing of the
funds to finance the purchase of a
company’s assets. If a business is
“leverage” it means that the business has
borrowed cash to finance the acquisition of
assets.
Purpose of leverage is to raise profits; a
high degree of leverage gives an enormous
push upward to profits. If it properly used,
it serves it purpose well and its effects are
favorable. The leverage associated with
the use of fixed costs assets is noted
because the operating leverage, while the
leverage ensuing from the use of mounted
cost/return to the supply of funds is
thought because the monetary leverage. In
addition to those two sorts of leverage, one
could reason “composite leverage” to

Vol. 2: Issue 1
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Determining the Influence of Various Cutting Parameters on
MRR in Lm6/Sic Composites
B. Logesh1
*, M.S. Aezhisai Vallavi2
, N. Mohandas Gandhi3
, C. Velmurugan4
1
Department of Mechanical Engineering, Kumaraguru College of Technology, Coimbatore, India
2
Department of Industrial Engineering, Kumaraguru College of Technology, Coimbatore, India
3
Kalaignar Karunanidhi Institute of Technology, Coimbatore, India
4
Department of Mechanical Engineering, Kumaraguru College of Technology, Coimbatore, India
Abstract
In present scenario, with globalized market, industries are in need to produce high surface
finish of metallic parts at lowest possible cost. Face milling is most adoptive and widely used
technology in creating complex surfaces which creates larger surface finish. The current
research focuses on determining optimal cutting parameters to create high material removal
rate in milling process. These experiments were carried out on LM6 Aluminium alloy
reinforced with 10% of silicon carbide particles. The machining parameters which are taken
for the present study are cutting speed (rpm), feed rate (mm/tooth), depth of cut (mm) and
coolant condition. Frictional factorial design (FFD) technique is used for optimizing process
parameters. Experiment was conducted by eight trail runs of two level fractional factorial
designs. The mathematical models were developed which were from the experimental data that
are generated. Testing of significance of coefficients and adequacy of model is checked and
developed by “f” test and “t” test. Research has established the relationship of feed, speed and
coolant condition effect on material removal rate.
Keywords: face milling process, frictional factorial design technique, machining parameter,
material removal rate, optimization
INTRODUCTION
In present scenario to cop up with global
competency in market with decreased cost,
Increasing in productivity and maintaining
a higher product quality with customer
satisfaction at the same time are the main
challenges which manufacturers face
today. Selecting optimal machining
parameters during the process of machining
a component is an important factor which
helps in attaining cost reduction and to gain
competitive advantage in the present day
market.[1]
Researchers had proposed
studies on the effects of selecting optimal
machining parameters for predicting higher
material removal rate in milling process
and develops an adequate model for
machining in milling.[2]
The tips that are
used for machining are not designed for
re-sharpening or re-usage and these are
selected from various types that may be
determined by various factors, some of
which can be: tip shape, cutting action
required, and material going to be cut.[3]
When the tips are blunt, they may be
removed and replaced to present a fresh
one. This will increase the life of the tip and
thus extends the life of cutting life.[4]
In
machining process, most of the mechanical
energy that is used to remove material
becomes heat and thus it generates high
temperature in the cutting region portion.
When the cutting speed increases heat
increases with it and results in higher

IJIED (2016) 18-24 © JournalsPub 2016. All Rights Reserved Page 18
Vol. 2: Issue 1
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The Impulse Buying Behaviour of Women Consumers towards
FMCG Products in Tirupur District
S. Parimala*
, P. Megaladevi
School of Management Studies, Jay Shriram Group of Institutions, Avinashipalayam, Tirupur, Tamil Nadu,
India
Abstract
Women parents are important selection makers in purchasing a product in their own family.
Impulse shopping for behaviour of women purchasers of Tirupur District is analysed inside
the gift look at. This paper attempts to have a look at the attributes which impacts impulse
buying behaviour of women. The effect of diverse attributes of impulse buying factors like
advertisements, window vending, advertising techniques, effective fee fixation and many
others on women clients are utilized in fast shifting purchaser items. This look at is based
totally at the information accrued from the shopping malls, departmental stored and other
stores in Tirupur District with the assist of dependent questionnaire. This paper explains the
notice level of branded merchandise amongst women consumers and the aggressive gain over
others. The observed also analyse the have an effect on of socio-economic factors in buy
behaviour.
Keywords: attention level, FMCG merchandise, impulse buying behaviour, Tirupur District
INTRODUCTION
In these contemporary days, clients do no
longer have any cognitive deliberate
behaviour while shopping. Impulse
shopping for is an unintentional choice to
buy a service or product, made simply
before a buy. Stores and marketers have
long understood that impulse buying
impacts income. [1]
In impulse shopping
for behaviour new client advertising
techniques are adopted by way of
advertisers, sellers and marketers. A
particularly new stream of research
investigates impulse shopping for conduct
in collectivist cultures [2–4]
often evaluating
collectivist cultures to individualist and
other collectivist cultures. [5]
Emotions and
feelings play a decisive position in
shopping, induced by way of seeing the
product or upon publicity to a properly
crafted promotional message. As a whole
lot 62% of great market sales and nearly
80% of income in sure merchandise are by
impulse buying. In previous research made
it is cautioned that clients are susceptible
in making impulsive buying for one brand
over some other at the same time as
shopping.
The cause of this paper is to have a look at
the impulse shopping for behaviour of
ladies as they are decision makers in their
own family purchases with special
reference to Tirupur District.
IMPULSE BUYING
Impulse buying in early research changed
into designed to outline the concept with
many, every so often widely various
results. [1, 7]
Past researchers made an in
depth evaluation of literature to determine
the character and variety of proposed

Vol. 2: Issue 1
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An Analysis of Working Capital Management Efficiency in Tata
Motors Limited
P. Megaladevi*, M. Gnanasekar, V. Anbuchselvi
Jay Shriram Group of Institutions, Tirupur, Tamil Nadu, India
Abstract
This study analyses the Working Capital Management potency of Tata motors Limited. The
relationship between capital management and profit has been examined victimisation
correlation and regression analyses. ANOVA analysis is done to review the impact of capital
management on profit. For the study, the annual financial statements of Tata Motors firms
covering the amount from 2006 to 2015 have been used. As the capital is incredibly
important for the made running of the business and profit, the researcher has targeted in
each aspects. The working capital ratios are negatively correlative and debtors, creditors
and inventory ratios are absolutely correlative and confirm the profit of the company.
Keywords: ANOVA, correlation, regression, working capital management
INTRODUCTION
Working capital management is that the
management of short term funding
necessities of a firm. The funds needed to
carry out the day to day operation of a
business, for the purchase of raw
materials, payment of wages and other
such expenses, constitute operating capital.
Optimization of capital balance means that
minimizing the operating capital
necessities and realizing most potential
revenues. Efficient operating capital
management will increase firm’s free
income, which in larid will increase the
firm’s growth opportunities and come to
shareholders. Even though corporations
historically targeted on future capital
budgeting and capital structure, the recent
trend is that many corporations across
completely different industries specialise
in capital management potency. [1–5]
There is much proof within the monetary
literature that gift the importance of WCM.
Results of empirical analysis show that
there is statistical proof for a robust
relationship between the firm’s profit and
its WCM potency. The study also provides
vital proof that problems of WCM are
{different|totally {different|totally
completely different|completely
different}|completely different} for
various industries and corporations from
different trade sectors adopt different
approaches to capital management. Firms
follow associate acceptable operating
capital management approach that's
favourable to their trade. Firms in
associate trade that has less competition
would focus on minimizing the owed to
extend the income. For firms in trade
wherever there are massive numbers of
suppliers of materials, the focus would air
maximizing the collectible.
WORKING CAPITAL
MANAGEMENT – CONCEPTS
The working capital meets the short
monetary necessities of a business. It is the
investment required for running daily
business. It is the results of the break

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