This is an assignment for my Project Portfolio 1 class at Full Sail University. This is the beginning of a journey and I love this growth process I will be going through to heighten my brand.

1. PERSONAL BRAND EXPLORATION
John Hampton
Project & Portfolio I: Week 1
02/04/2023

2. John Avery Hampton is a man of honor,
commitment, hard work, and integrity. I’ve had a
lot of phases in my life where I’ve seen the
worse and best of people and it helps me
understand how everyone has some weak areas
in their life. The way my parents raised me was
to be a leader by example. I am the one person
who can and will bring people and the world
together for the betterment of society and the
communities surrounding me. I’m willing to take
whatever step God guides me through to make
the world a better place. I am a revolutionary! .
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcers and Radio Disc
Jockey
• Entertainers and performers, sports and
related workers
• News Analysts, reporters and journalists
Maverick & Explorer- I am not scared to
speak the truth or take a stand for what’s
right. Also, I will help broaden people’s
perspective on life and my personal goal is to
help the healing process of the world.
Putnam,Kay. (2022). Maverick Brand
Archetype. Psychology Brand Strategy,
Sports Broadcasting for the Entertainment Industry
This Photo by Unknown Author is licensed under CC BY-SA-NC

4. Sportscasting
TARGET AUDIENCE
Radio Stations
Outreach Plan:
• By summer 2024 my Podcast will be started.
• Will build social media connections.
• Each time a new sports season starts I will seek out an
opportunity.
Outreach Plan:
• I will to speak to the athletic directors at my old high
schools.
• I will email and schedule a meeting with the board
members. I have a personal connection with a few of
the members.
• Between each sports season and in the summer time I
will seek for more opportunities.
PROFILE
PICTURE
Local Schools or Sports
Outings
Television Stations
Outreach Plan:
• Find and build connections with professionally
experienced broadcasters.
• I will research former/current employees and build a
reputation with them.
• I will follow up after every 6 months to gain more
experience..
PROFILE
PICTURE
ESPN, CBS Sports, etc.
97.5 The Fanatic

5. GOALS
Short Term: June 2024, Building My Platform
• Kick Start my podcast and build up viewers.
‣ 10 videos out with 1,000+. Viewers by end of
June
Mid Term: Be one of the top Sports Podcast on the
East Coast
• Have a panel of professional athletes and sports
related celebrities consistently on the podcast.
‣ 10 Million Views and 1 Million Subscribers by
2028.
Long Term: Have a Platform Set Up for my Kids
• Generational Wealth and a way for my kids to use
their creativity to impact their generation through
media.
‣ A ‘world’ of media ran by my bloodline that
targets specific issues in sports and even
society by 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Word
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
ERP Planning
SOFT
HARD
Novice / Adept / Expert
Analytical or Scientific Software Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I am the person who pushes change when and where it is needed for the
betterment of the brand.
PROMISE

8. CREDENTIALS
Work Experience:
• Radio Commercial 88.7 The Bridge 2016
• Team Captain, Varsity Basketball 2017-
18
Education:
• Highschool Diploma
• Sportscasting, B.S., Full Sail University (December. 2024)
Awards: Simon Circle Boys & Girls
Club Youth of the Year 2016
This Photo by Unknown Author is licensed under CC BY-NC-ND

9. COMPETITION
Joe Estrict
Industry Experience:
• Broadcast Professional
• Production Specialist for radio
& TV
Education:
• Connecticut School of Broadcasting- Certification,
Broadcast Journalism
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Microsoft Word- 8 endorsements
• Broadcast- 7 endorsements
• Customer Service- 7 endorsements
John Avery Hampton
Overall Online Presence:
• 373 connections, Very professional headshot, Highly
detailed page, Civil Rights and Social Actions as a
cause
• Grade: Very Good, 8.5 out of 10
HEADSHOT HEADSHOT
Industry Experience:
• Full Sail University Sportscasting
Student (0- Years Experience)
Education:
• High School Diploma
• Currently Enrolled at Full Sail University
Leadership Experience:
• Varsity Basketball Team Captain ‘17-’18
• Shift Manager at Wendy’s
• Simon Circle Boys and Girls Club Youth of the Year ‘16
• Kiwanis Key Leader Mentor ‘17 & ‘18
Skills and Proficiencies:
• Critical Thinking
• Problem Solving
• Judgement and Decision Making
Overall Online Presence:
• 0 Connections, very little to no social media.
• Grade: Poor, 1 out of 10

10. COMPETITION
Jim Lewis
Noteworthy Experience:
• Operations Manager- 16 years
• Announcer/ Operator- 4 years
John Avery Hampton
HEADSHOT
Industry Experience:
• Radio Broadcast Professional
• Over 25 years of experience
Education:
• Parkland College
Skills and Proficiencies:
• Operations Management
• Radio Broadcasting
• Software Implementation
Overall Online Presence:
• 26 Connections
• Grade: Good 7 out of 10
Industry Experience:
• Full Sail University Sportscasting
Student (0- Years Experience)
Education:
• High School Diploma
• Currently Enrolled at Full Sail University
Leadership Experience:
• Varsity Basketball Team Captain ‘17-’18
• Shift Manager at Wendy’s
• Simon Circle Boys and Girls Club Youth of the Year ‘16
• Kiwanis Key Leader Mentor ‘17 & ‘18
Skills and Proficiencies:
• Critical Thinking
• Problem Solving
• Judgement and Decision Making
Overall Online Presence:
• 0 Connections, very little to no social media.
• Grade: Poor: 1 out of 10

11. BRAND POSITION
Sports, Lifestyle & Mental Health
“JOHN AVERY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• A2D Radio Station
‣ Seaford, DE, Summer 2023
• Broadcasting & Production Internship
‣ Liberty Corner, New Jersey, August 2023
• Marketing Manager
‣ New York, NY, February 2024
Digital Marketing
• Primary Content: I will be creating content that helps bring
together the love of sports with the pros & cons it can have on
real life.
• Primary Tools: I will be using YouTube, Instagram, Twitter,
etc. to create a new wave that feels like barbershop talk with a
little bit of therapy.
• Website: I will use my portfolio by being authentically myself
and building relationships with people in different walks of life
to give a different perspective
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am seeking after a mentor who understands how to
embrace controversy but yet still able to grow a brand
through different avenues of media.
Formal Education
• Sports Broadcasting at Full Sail University
Technical Skills
• Enterprise resource planning ERP software- Take
courses and do personal research
• Data base user interface and query software
Soft Skills
• Coordination
• Service Orientation
• Active Learning

14. John Avery Hampton
If your problem is closed-mindedness, and failure to stay relevant. I am here
to enlighten and bring a wind of fire through your organization to help bring
out the best out of your brand and the people in it.
“

15. REFERENCES
News Analysts, Reporters, and Journalists (2022)
https://www.onetonline.org/link/summary/27-3023.00
Putnam,Kay. (2022). Maverick Brand Archetype. Psychology
Brand Strategy, https://www.kayeputnam.com/brand-
archetype-maverick/
Professional Fighters League, (2023), Marketing Manager Job
https://www.ziprecruiter.com/jobs/professional-fighters-league-
7e97dc33/marketing-manager-
eeae6f30?pageType=perl_serp&lvk=ObdRqYo9oOkZhoIdEbD
-1w.--MnvKnAEW3
LinkedIn, Joe Estrict (2023), Broadcast Professional
https://www.linkedin.com/in/jestrict/
United States Golf Association, (2023), Broadcasting &
Production Internship Job
https://www.ziprecruiter.com/ojob/VgS_C3w6N9X4j7CA5LqON
A.--MnvOpAArZ?lvk=VgS_C3w6N9X4j7CA5LqONA.--
MnvOpAArZ&pageType=perl_serp
Onet Online, Broadcast Announcers and Radio Disc Jockeys
https://www.onetonline.org/link/summary/27-3011.00