PERSONAL BRAND EXPLORATION
Marcus Block
Project & Portfolio I: Week 3
September 20, 2020
The eldest of four siblings Marcus Block grew up in
Lebanon, Indiana. At a young age Marcus was
introduced to Chicago sports by his grandfather. It was
during this young age that Marcus started playing
sports and fell in love the it all. As Marcus got older he
realized that he wanted to do something in radio of
television in the sports world. After working for a few
years after high school he enrolled in the Sportscasting
program at Full Sail University with an expected
graduation in 2022.
IDENTITY
PROFESSION
Potential Job Titles:
• Sports Director
• Sports Editor
• Radio Announcer
Creator Archetype - creating new
content for consumers that they have
never seen before. Create a brand that
will be known across the country and
that will be recognizable by everyone.
Sports Broadcasting for ESPN and Pat McAfee Inc.
• DEMOGRAPHICS: College
Educated, majority located on the east
Coast of America
• PSYCHOGRAPHICS: Enjoys sports
and social media. Loves providing
entertainment to the masses for all to
enjoy.
• IDEAL AUDIENCE MEMBERS:
Philip Mains, CFO (PMI), Brittany
Kelley, Senior Recruiter (ESPN)
Recruiters & Hiring Managers at ESPN and PMI
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level internship at ESPN.
‣Connect with 30 ESPN team members on LinkedIn
by December 31, 2023.
Mid Term: (2030)
• Land a producer position at Pat McAfee Inc
‣Help PMI increase their viewership by 25% and add 2
more business partnerships by December 31, 2030
Long Term: (2040)
• Establish a brand that is recognizable and known across the
world.
‣Save a total of $100,000, secure office building and
secure business partnership December 31, 2040.
SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 60%
Public Speaking 60%
SOFTHARD
Adobe Systems Adobe Audition 10%
Microsoft Word 75%
Professional Writing 40%
Public Speaking 60%
SOFTHARD
I help digital media enterprises by expanding their
presence on social media for sports enthusiasts by
tapping into more sports coverage.
PROMISE
CREDENTIALS
Work Experience:
• 5 years as technician at Safelite Autoglass
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Awards:
• Yearly store MVP for Safelite Autoglass
COMPETITION
John Pfeil
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• No leadership experience listed
Skills and Proficiencies:
• Digital Marketing
• Social Media
• Graphic Design
Marcus Block
Overall Online Presence:
• Less than 100 connections, banner image has been customized.
Somewhat of a professional headshot. Does have a project from
school posted on there. Very little information has been listed
on the profile
• Grade: Poor, 15 out of 100
Industry Experience:
• Does no have experience in the industry. Still
in school.
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• No leadership experience listed
Skills and Proficiencies:
• Presentations
• Problem solving
• Broadcasting
Overall Online Presence:
• Less than 100 connections. Banner has been customized to
personal brand. Headshot does need updated. No projects or
links posted
• Grade: Poor, 10 out of 100
COMPETITION
Doug Glanville
Industry Experience:
• 10 years of experience as Baseball Analyst
for ESPN
Education:
• BSE, Systems Science and Engineering
Noteworthy Experience:
• The Athletic - Podcaster and Freelance writer 2 years
• ESPN - Baseball Analyst for 10+ years
Skills and Proficiencies:
• Sports - 99+ endorsements
• Baseball - 99+ Endorsements
• Radio - 99+ Endorsements
Marcus Block
Overall Online Presence:
• 500+ connections, banner image not yet customized, polished
headshot, detailed profile summaries, two recommendations,
notable volunteer work, URL customized, premium
membership
• Grade: Great, 90 out of 100
Industry Experience:
• Does no have experience in the industry. Still
in school.
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• No leadership experience listed
Skills and Proficiencies:
• Presentations
• Problem solving
• Broadcasting
Overall Online Presence:
• Less than 100 connections. Banner has been customized to
personal brand. Headshot does need updated. No projects or
links posted
• Grade: Poor, 10 out of 100
BRAND POSITION
Creating an experience that you won’t find
anywhere else with stories of Chicago sports every
day of the week.
MARCUS “CUBBIE” BLOCK
Marcus got the nickname “Cubbie”
for his love of the Chicago Cubs
NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Twithcon
‣ September 25 - 27 | San Diego, CA
• Play By Play Sports Broadcasting Camp
‣ TBD 2021, Cherry Hill, NJ
• Sports Pro [OTT]
‣ February 2021 | Atlanta, GA
Digital Marketing
• Primary Content: est. podcast called “The Cubbie Den”; 1 hours
episodes covering Chicago sports; 1 episode per week; host and
partner with PMI
• Primary Tools: FB and Instagram - promote podcast through 30 sec.
promo videos; LinkedIn - network with industry pros and publish
monthly articles highlighting some of the podcast stories
• Website: Full Sail digital portfolio site to showcase school work; use
blog to highlight Chicago Sports throughout the year and embed
podcasts
PROFESSIONAL DEVELOPMENT
Mentor
• Seeking producer with at least 5 years of experience
with podcast editing skills; sports enthusiast, Jan.
2023
Formal Education
• Complete Sportscasting, B.S. by expected graduation date in
2022
Technical Skills
• Complete Adobe Audition courses - udemy.com, Dec. 2020
• Creating and Managing a YouTube Channel - LinkedIn
Learning, Dec. 2020
Soft Skills
• Business Writing Principles - LinkedIn Learning, Jan. 2021
• Develop Your Writing Skills- LinkedIn Learning, Jan. 2020
• Communicating with Confidence -LinkedIn Learning, Feb.
2021
Marcus Block
You know how fans have started to quit watching
sports because of all the politics now. Well what I do is
bring to light all the good that sports does for us as fans by
leaving the politics out of it. I recently started my brand with a Twitch page as well as
expanding my sports coverage. I bring the good in all sports including esports out to
light for all fans to get what they want when they want to enjoy the game that is out. I
want sports to be like it used to be and that’s all people would talk about.
“
REFERENCES
Pfeil, J. (2020). John Pfeil LinkedIn Profile. Retrieved September 20,
2020, https://www.linkedin.com/in/john-pfeil/
Glanville, D. (2020). Doug Glanville LinkedIn Profile. Retrieved
September 20, 2020, https://www.linkedin.com/in/doug-
glanville-6162ba5/
ONETOnLine.org. (2020). Summary Report for: 27-3011.00 - Search
Broadcasting. Retrieved September 20, 2020, from https://
www.onetonline.org/link/summary/27-3011.00
ESPN. (2020). ESPN Company Page on Glassdoor. Retrieved
September 20, 2020, from https://www.glassdoor.com/Jobs/ESPN-
Jobs-E13401.htm
ESPN.(2020) ESPN Company Page on LinkedIn. Retrieved September
20, 2020, from https://www.linkedin.com/company/espn/
TwitchCon.Com. (2020). 2020 TwitchCon. Retrieved September 20,
2020, from https://https://www.twitchcon.com
usa.sportspro-ott.com (2020). Event Schedule. Retrieved September 20,
2020, from https://usa.sportspro-ott.com

Personal brand

  • 1.
    PERSONAL BRAND EXPLORATION MarcusBlock Project & Portfolio I: Week 3 September 20, 2020
  • 2.
    The eldest offour siblings Marcus Block grew up in Lebanon, Indiana. At a young age Marcus was introduced to Chicago sports by his grandfather. It was during this young age that Marcus started playing sports and fell in love the it all. As Marcus got older he realized that he wanted to do something in radio of television in the sports world. After working for a few years after high school he enrolled in the Sportscasting program at Full Sail University with an expected graduation in 2022. IDENTITY
  • 3.
    PROFESSION Potential Job Titles: •Sports Director • Sports Editor • Radio Announcer Creator Archetype - creating new content for consumers that they have never seen before. Create a brand that will be known across the country and that will be recognizable by everyone. Sports Broadcasting for ESPN and Pat McAfee Inc.
  • 4.
    • DEMOGRAPHICS: College Educated,majority located on the east Coast of America • PSYCHOGRAPHICS: Enjoys sports and social media. Loves providing entertainment to the masses for all to enjoy. • IDEAL AUDIENCE MEMBERS: Philip Mains, CFO (PMI), Brittany Kelley, Senior Recruiter (ESPN) Recruiters & Hiring Managers at ESPN and PMI TARGET AUDIENCE
  • 5.
    GOALS Short Term: (ImmediatelyAfter Graduation, 2022) • Land an entry-level internship at ESPN. ‣Connect with 30 ESPN team members on LinkedIn by December 31, 2023. Mid Term: (2030) • Land a producer position at Pat McAfee Inc ‣Help PMI increase their viewership by 25% and add 2 more business partnerships by December 31, 2030 Long Term: (2040) • Establish a brand that is recognizable and known across the world. ‣Save a total of $100,000, secure office building and secure business partnership December 31, 2040.
  • 6.
    SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media Marketing 87% Adobe Creative Suite 65% Time Management 60% Public Speaking 60% SOFTHARD Adobe Systems Adobe Audition 10% Microsoft Word 75% Professional Writing 40% Public Speaking 60% SOFTHARD
  • 7.
    I help digitalmedia enterprises by expanding their presence on social media for sports enthusiasts by tapping into more sports coverage. PROMISE
  • 8.
    CREDENTIALS Work Experience: • 5years as technician at Safelite Autoglass Education: • Sportscasting, B.S., Full Sail University (Exp. 2022) Awards: • Yearly store MVP for Safelite Autoglass
  • 9.
    COMPETITION John Pfeil Industry Experience: •Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sportscasting, B.S. at Full Sail University Leadership Experience: • No leadership experience listed Skills and Proficiencies: • Digital Marketing • Social Media • Graphic Design Marcus Block Overall Online Presence: • Less than 100 connections, banner image has been customized. Somewhat of a professional headshot. Does have a project from school posted on there. Very little information has been listed on the profile • Grade: Poor, 15 out of 100 Industry Experience: • Does no have experience in the industry. Still in school. Education: • Current student enrolled in Sportscasting, B.S. at Full Sail University Leadership Experience: • No leadership experience listed Skills and Proficiencies: • Presentations • Problem solving • Broadcasting Overall Online Presence: • Less than 100 connections. Banner has been customized to personal brand. Headshot does need updated. No projects or links posted • Grade: Poor, 10 out of 100
  • 10.
    COMPETITION Doug Glanville Industry Experience: •10 years of experience as Baseball Analyst for ESPN Education: • BSE, Systems Science and Engineering Noteworthy Experience: • The Athletic - Podcaster and Freelance writer 2 years • ESPN - Baseball Analyst for 10+ years Skills and Proficiencies: • Sports - 99+ endorsements • Baseball - 99+ Endorsements • Radio - 99+ Endorsements Marcus Block Overall Online Presence: • 500+ connections, banner image not yet customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work, URL customized, premium membership • Grade: Great, 90 out of 100 Industry Experience: • Does no have experience in the industry. Still in school. Education: • Current student enrolled in Sportscasting, B.S. at Full Sail University Leadership Experience: • No leadership experience listed Skills and Proficiencies: • Presentations • Problem solving • Broadcasting Overall Online Presence: • Less than 100 connections. Banner has been customized to personal brand. Headshot does need updated. No projects or links posted • Grade: Poor, 10 out of 100
  • 11.
    BRAND POSITION Creating anexperience that you won’t find anywhere else with stories of Chicago sports every day of the week. MARCUS “CUBBIE” BLOCK Marcus got the nickname “Cubbie” for his love of the Chicago Cubs
  • 12.
    NETWORKING & MARKETING Industry Events& Organizations • 2020 Twithcon ‣ September 25 - 27 | San Diego, CA • Play By Play Sports Broadcasting Camp ‣ TBD 2021, Cherry Hill, NJ • Sports Pro [OTT] ‣ February 2021 | Atlanta, GA Digital Marketing • Primary Content: est. podcast called “The Cubbie Den”; 1 hours episodes covering Chicago sports; 1 episode per week; host and partner with PMI • Primary Tools: FB and Instagram - promote podcast through 30 sec. promo videos; LinkedIn - network with industry pros and publish monthly articles highlighting some of the podcast stories • Website: Full Sail digital portfolio site to showcase school work; use blog to highlight Chicago Sports throughout the year and embed podcasts
  • 13.
    PROFESSIONAL DEVELOPMENT Mentor • Seekingproducer with at least 5 years of experience with podcast editing skills; sports enthusiast, Jan. 2023 Formal Education • Complete Sportscasting, B.S. by expected graduation date in 2022 Technical Skills • Complete Adobe Audition courses - udemy.com, Dec. 2020 • Creating and Managing a YouTube Channel - LinkedIn Learning, Dec. 2020 Soft Skills • Business Writing Principles - LinkedIn Learning, Jan. 2021 • Develop Your Writing Skills- LinkedIn Learning, Jan. 2020 • Communicating with Confidence -LinkedIn Learning, Feb. 2021
  • 14.
    Marcus Block You knowhow fans have started to quit watching sports because of all the politics now. Well what I do is bring to light all the good that sports does for us as fans by leaving the politics out of it. I recently started my brand with a Twitch page as well as expanding my sports coverage. I bring the good in all sports including esports out to light for all fans to get what they want when they want to enjoy the game that is out. I want sports to be like it used to be and that’s all people would talk about. “
  • 15.
    REFERENCES Pfeil, J. (2020).John Pfeil LinkedIn Profile. Retrieved September 20, 2020, https://www.linkedin.com/in/john-pfeil/ Glanville, D. (2020). Doug Glanville LinkedIn Profile. Retrieved September 20, 2020, https://www.linkedin.com/in/doug- glanville-6162ba5/ ONETOnLine.org. (2020). Summary Report for: 27-3011.00 - Search Broadcasting. Retrieved September 20, 2020, from https:// www.onetonline.org/link/summary/27-3011.00 ESPN. (2020). ESPN Company Page on Glassdoor. Retrieved September 20, 2020, from https://www.glassdoor.com/Jobs/ESPN- Jobs-E13401.htm ESPN.(2020) ESPN Company Page on LinkedIn. Retrieved September 20, 2020, from https://www.linkedin.com/company/espn/ TwitchCon.Com. (2020). 2020 TwitchCon. Retrieved September 20, 2020, from https://https://www.twitchcon.com usa.sportspro-ott.com (2020). Event Schedule. Retrieved September 20, 2020, from https://usa.sportspro-ott.com