3. What is a digipak?
A digipak is a modern approach to
CD and DVD packaging. This can
be in the form of a booklet in a
CD/DVD case for example, which
includes details.
4. Why have digipaks?
The function of digipaks
are to promote an
artist (when talking
about CDs) further, as
well as adding extra
value to a product.
5. Digipaks can also bring in more
money for an artist. With the
sales of CDs declining because
of availability of music elsewhere
through legal and illegal means,
artists and their labels are losing
money. Digipaks can encourage
people to buy the CD, because
of the extras inside.
6. What should a digipak contain?
• Artist’s name
• Large clear font
• Promotional packaging- extras, bloopers etc
• Production information- copyright, record label etc
• Graphics
• Acknowledgements
• Advertisement- release date, artist’s name, image- should be cohesive
