Digipaks are a type of packaging for music albums that consists of a book-style cardboard outer binding with trays to hold a CD inside. They can open like a book or have three parts that open to both sides to display the CD in the center. Digipaks benefit artists by creating a unique visual identity that promotes their brand and image to consumers, potentially increasing popularity and sales. Effective digipaks communicate the artist's theme and target audience.

1. DIGIPAKS

2. WHAT IS A DIGIPAK?
• Digipaks are part of the promotional package of a particular artist/album.
• They typically consist of a book-style card outer binding, with trays capable of
holding a CD inside.
• A digipack can flip open like a book (known as a gatefold), or it can have three
parts so that one portion of the packaging opens to the right and one to the left
with the CD presented in the centre portion.

3. HOW DOES A DIGIPAK BENEFIT THE ARTIST?
• It puts in place a theme and message about the artist’s image. This creates a greater
brand awareness of the artist, likely to increase their popularity.
• Creates a Unique Selling Point (USP). The digipak, advert and music video are
interlinked, developing a brand image.
• It portrays more clearly the creative approach the artist is taking within their music; for
example if they are targeting a younger audience, the front cover of the digipak is
likely to have a contemporary feel. Thus creating stronger brand image/identity.
• The visual codes within the digipak such as photos, artwork, colour and typography
may encourage consumers to buy and listen to their music.

4. WHAT SHOULD A DIGIPAK
INCLUDE?
- Album name
- The artist name
- Copyright actions
- Track list
- Record label
- Barcode

5. TYPICAL LAYOUT OF A DIGIPAK

6. EXAMPLES OF FAMOUS DIGIPAKS