This document discusses digipacks, which are a type of album packaging often made of cardboard that opens like a book. Digipacks typically contain a CD held in a plastic casing attached to cardboard pages along with additional pages for artwork, lyrics, credits and other information. The document outlines what text, pictures and designs typically appear on digipacks depending on the artist's genre. It provides examples of both conventional digipack designs that fold out into three pages and hold booklets, as well as some unconventional designs.

1. Digipack conventions and researchCaritiaStanforth

2. What is a digipack? A type of album, often made out of cardboard

3. They often open like a book revealing the CD, Artwork, and a booklet, but can open with a page to the left, a page to the right and the CD in the middle

4. Often the CD will be held in a plastic casing, that is simply attached to the card

5. Are often more expensive than a normal album as they often include, more artwork or bonus material What text appears on a digipack?Name of the band/ artist and Album Track listing which is often printed on the backBonus Material – could be a Diary from a band memberWebsite- To let the audience know where other information can be foundCredits/recording information/producer- always printed on the CD case whether it is a Digipack or normal albumRecording information- Where it was recorded and whenProducer- Who produced it and often where there studio etc. is Lyricists/composers- A list of each track with the names of Lyricists/composersThanks- Messages from the band to the owner of the album

6. What Pictures appear on a digipack?Images of the band/ artist- To attract the audience to the productLogo- A logo for the company producing, the band, the label and often the recording studioBarcode- To be scanned when bought. Often appears on the back of the albumDVD logo- To show that it has a DVD and is compatible and genuineCD logo- To show it has a separate CD and is compatible and genuineWebsite banner- To advertise the website to the audience in amore eye catching way

7. What sort of design is often used in a digipack?Colour and style to fit artist’s genre- House colours are used to portray the artists genre throughout albumUnfolds- unfolds to create a book like feel for audienceCardboard sleeve- used to hold artwork/booklets in placeBooklet- Often includes pictures of band/artist, lyrics, bonus materialJewel Case- the plastic case that holds the CD often stuck to the middle page of a three page digipack

8. Examples of different DigipackThis Digipack uses an unconventional design. Instead of using a cardboard sleeve or folding out into three parts this album concentrates on bringing the artwork to life and exaggerating the importance of the CD. The simple design is an effective one with bright colours, an individual style and a brilliant approach to adapting the usual CD into something for fanatics.

9. Examples of different DigipackThis Digipack uses a conventional design. Folding out into three parts this album concentrates on bringing the bands words to their fans. The importance of the CD is again portrayed through the use of the middle page, yet this design has a cardboard sleeve to hold a booklet of artwork and lyrics. The simple design is one that is used throughout a number of genres, allowing the band to have a mix of both artwork, lyrics and bonus material giving their fans better value for money.