This is my initial research of different

1. Digipack conventions and research CaritiaStanforth

3. They often open like a book revealing the CD, Artwork, and a booklet, but can open with a page to the left, a page to the right and the CD in the middle

4. Often the CD will be held in a plastic casing, that is simply attached to the card

6. What Pictures appear on a digipack? Images of the band/ artist- To attract the audience to the product Logo- A logo for the company producing, the band, the label and often the recording studio Barcode- To be scanned when bought. Often appears on the back of the album DVD logo- To show that it has a DVD and is compatible and genuine CD logo- To show it has a separate CD and is compatible and genuine Website banner- To advertise the website to the audience in amore eye catching way

7. What sort of design is often used in a digipack? Colour and style to fit artist’s genre- House colours are used to portray the artists genre throughout album Unfolds- unfolds to create a book like feel for audience Cardboard sleeve- used to hold artwork/booklets in place Booklet- Often includes pictures of band/artist, lyrics, bonus material Jewel Case- the plastic case that holds the CD often stuck to the middle page of a three page digipack

8. Examples of different Digipack This Digipack uses an unconventional design. Instead of using a cardboard sleeve or folding out into three parts this album concentrates on bringing the artwork to life and exaggerating the importance of the CD. The simple design is an effective one with bright colours, an individual style and a brilliant approach to adapting the usual CD into something for fanatics.

9. Examples of different Digipack This Digipack uses a conventional design. Folding out into three parts this album concentrates on bringing the bands words to their fans. The importance of the CD is again portrayed through the use of the middle page, yet this design has a cardboard sleeve to hold a booklet of artwork and lyrics. The simple design is one that is used throughout a number of genres, allowing the band to have a mix of both artwork, lyrics and bonus material giving their fans better value for money.

10. Examples of different Digipack This Digipack uses another conventional design. This album folds out like a book and uses a cardboard sleeve to hold the CD instead of a conventional Jewel case. This album concentrates on the CD more than the artwork and bonus material and these type of cases are often sold in a box set that comes with other memorabilia for their fans.

11. Examples of different Digipack This Digipack uses an unconventional design. This album folds out into a four page spread instead of using the conventional, three page or booklet style. This album concentrates on putting all artwork onto the four pages instead of producing a booklet for the fans to read. In doing this the band have created a product that would be cheaper to make but still holds all the bonus material they would like to present to their fans.