Conventions Of A Digipak

2. What Is A Digipak?
 Digipak is a patented style of CD, DVD or
BD packaging; they typically consist of
a gatefold (book-style) paperboard or card stock
outer binding, with one or more plastic trays
capable of holding a CD or DVD attached to the
inside.
 This style of packaging is often used for CD singles
or special additions of CD albums.
 They are environmentally friendly, however, wear
down quicker than regular CD cases.

3. Genres
 Music has very distinctive styles/genres, and an artist’s Digipak
needs to be representative of their personal style of music.
 Digipaks vary in colour, genre and even layout. Not all layouts
are the same – some have an extra fold, possibly if an artist is
selling multiple disks in one Digipak.
 The overall style of the packaging has a big impact on the target
audience of the artist, so choice of colours and use of images is
very important in making sure the correct audience hears the
music.

4. Layout Of A Digipak
 It is designed so that it can be folded into the shape of a regular CD
case.
 The main front and the back panels are what promotes and markets
the CD. The inside pages can be more subtle and do not need to
make as much of an impact on consumers, as once their attention
has been drawn and they are looking in the Digipak, they evidently
have an interest in the artist.

5. Analysis Of ‘Now That’s What I
Call Feel Good’
 The main front cover is bold and brightly coloured; this fits in with the idea
of ‘feel good’ music. Dull and dark colours are usually associated with feeling
down, and so the colours on this cover fit in with the positive theme.
 Use of imagery; butterflies and flowers have a Summer vibe, and Summer
(for most people) is something that is looked forward to and enjoyed – this
adds to the ‘feel good’ factor of the cover.
 The heading ‘Now That’s What I Call Feel Good’ is written in the generic font
of the ‘Now That’s What I Call..’ CDs, so it is recognizable for consumers.
Normal Conventions:
- CD title
- Artist’s Name
- Use of imagery
- Picture of artist
- Theme

6. The Back Cover
 The back cover
sticks to the
green/yellow colour
scheme alike the
front.
Barcode
Breakdown
of what’s
on each
CD
Other
informatio
n
Record
label
Normal Conventions:
- Names of songs
- Artist’s name
- Record label
- Barcode
- Other information

7. The Inside
 The inside of a Digipak contains a plastic holder and the
CD(s), and often an information booklet. However, over time
fewer Digipaks contain information booklets. Possibly
because consumers can find such information very easily
online.
Normal Conventions:
- Plastic holder with
CD(s)
- Imagery (fitting in with
theme of the front and
back)
- Information booklet