1. JASON C. POTTER
14941Ox Cart Lane Draper, UT 84020 801-859-7087 jasonpotter302@gmail.com
CAREER SUMMARY
Innovative professional with 8+ years of managerial and professional experience including project
management, event coordination and professional networking in community health and healthcare settings. In
depth knowledge and practical application of community networking, business development, creative
marketing, and managerial operations.
PROFESSIONAL HIGHLIGHTS
Ø Led a development team to successfully open a new assisted living community
Ø Developed and executed marketing plans to exceed community occupancy goals in the first quarter of opening Summit
Senior Living
Ø Developed and led a business development team in implementing a specialized geriatric fitness program to be utilized
in assisted living communities; which led Mountain Land to contract exclusively with five assisted living facilities as
the sole rehabilitation service provider
Ø Increased the census of Mountain Land Home Health from 15 patients on service to an all time high of 50 plus patients
Ø Awarded with the annual Manager Award of Excellence for 7 consecutive years
Ø Received the Inventory Control Award of Excellence, requiring administrative excellence, strong attention to detail,
precise record keeping, and perfecting store operations to prevent loss
WORK EXPERIENCE
Summit Senior Living; Salt Lake City, Utah January 2016-Present
Community Relations Director
• Maintained and increased the occupancy level and revenue production of the community
• Planned, organized and implemented community events to represent the senior community and increase awareness
through participation of community events
• Supervised the Community Outreach Coordinator to ensure effectives of outreach goals and the development of strong
community partnerships
• Developed and implemented the community outreach marketing plan and internal action plan
• Educated potential residents and families on the care and services provided in assisted living
• Managed customer relation management software to follow up on all inquiries and establish a sales pipeline
Mountain Land Rehabilitation; Salt Lake City, Utah August 2014-June 2015
Referral Development Specialist/Business Marketing Development
• Identified business opportunities to create a gateway into new markets and establish long-term value for the agency
• Created and implemented marketing plans for home health and rehabilitation services to establish the agencies
favorability in the healthcare market
• Provided input for website development in addition to creating brochures, letters and other marketing materials
• Served as the central point of contact for all patient referrals: assisted in post-referral communication with referring
healthcare groups and analyzed obstacles in the referral process in order to effectively streamline agency referrals
• Prepared and conducted health conferences and trade shows to expand into new markets and increase patient referrals
• Organized, prepared and scheduled professional meetings with healthcare providers and staff to promote rehabilitation
services and establish lasting relationships
Wentworth Assisted Living; Draper, Utah June 2013-August 2013
Health Administration Internship
• Facilitated essential managerial operations by supporting the Healthcare Administrator related resident interactions,
improvement ideas and logistic innovations; this included the effective management of 80 residents, 8 department
heads and 65 employees
• Managed social media to share enthusiasm of the center, welcome potential residents, engage residents and their family
members in community events, and highlight resident accomplishments
EDUCATION
Bachelors of Science, Community Health/Healthcare Administration, Cum Laude
Utah Valley University; Orem, UT