Cammile Bird has over 15 years of experience in senior leadership roles in the healthcare industry, specifically focused on behavioral health services. She is currently the Senior Vice President of Business Development at MedOptions, where she leads sales, business development, and strategic operations. Previously, she held several Vice President roles with responsibility for sales, operations, and strategy at Vericare and INSPIRIS. She has a proven track record of exceeding revenue goals and implementing initiatives that have driven significant business growth.

1. CA M M I L E C . BI R D
10946 Creekbridge Place | San Diego, CA 92128 | T: (858) 649-9249 | cammilebird@yahoo.com
SA L E S , OP E R A TIO N S & ST R A TE GY EX E CU T IV E – HE A L T H C A RE FOC U S
– Accomplished, ambitious and results-driven executive with broad based expertise leading sales and operations
nationally
– Track record of consistently achieving objectives, delivering exceptional results in high-pressure situations where
decisions are challenging, stakes are high, and the problems are complex
– Self-aware and highly appreciative of other team members’ strengths and contributions
– Combines a unique servant leadership and mentoring style with a customer-centric business focus to build
talented, highly engaged, and collaborative cross functional teams quickly to ensure that best practices are
identified and implemented
– Highly effective communicator who leverages true passion and an unwavering commitment to excellence to
launch, build, and lead high performing teams
– Extensive experience working with venture capital backed start up organizations
C O R E C O M P E T E N C I E S
 Business Operations Leadership
 Driving Revenue Growth with P & L Responsibility
 Leading Sales, Operations, and Strategies
 Developing Sales Tools and Resources
 Account Penetration and Expansion
 Business Development
 Sales Effectiveness
 Training and Development
 Strengthening Customer Relationships
 Exceeding Revenue Targets
R O F E S S I O N A L H I S T O R Y
MedOptions/Vericare, San Diego, CA (Vericare acquired by MedOptions in June 2016) 2011-Present
National leading provider of behavioral health services to skilled nursing and assisted living facilities
MedOptions: Senior Vice President of Business Development 6/2016-Present
 As Senior Vice President of Business Development for MedOptions, fulfills a critical role directing sales and business
development operations through a territory encompassing California, Texas, Tennessee, Indiana, and Florida
 A demonstrated record of success and achievement at one of the largest senior behavioral healthcare companies in
the nation, marked by a series of promotions to positions of increased influence, authority, and accountability within
an organization that now generates approximately $90MM in annual revenue
 Cultivates contacts with key stakeholders and
influencers within prospective client organizations
while strengthening existing account relationships with
large national healthcare companies
 Serves an integral role increasing market share in a
challenging and highly competitive industry
Vericare (Acquired by MedOptions in 2016) 2011-6/2016
Comprehensive and integrative behavioral healthcare services provided to Skilled Nursing Facilities, Assisted Living
Facilities and Geriatric In-Patient Hospitals
Vericare: Senior Vice President of Sales and National Accounts 2015-2016
Promoted from Vice President, Sales Operations
 Promoted with a mandate to lead the sale of the company’s new Behavioral Healthcare Center of Excellence program,
focusing on the implementation of in-depth collaborative models within nursing home facilities that incorporated
participation by patients, families, and employees
P
“Cammile has been one of the most successful members of the
senior management team. She has exceeded her goals for
launching our new telehealth product and has done exceptional
work as Executive Sponsor of our most critical strategic partner
resulting in significant revenue growth and new opportunities to
expand this critical relationship.”-Performance Review by CEO,
2015

2. 2
 Maintained P&L responsibility for Southern California region, which included over 100 facilities and 22 clinicians
 Directed the efforts of nine account executives engaged in sales, support, operations, strategic planning,
and growth strategies
 Successfully established and managed new accounts with national chain providers, sparking substantial
revenue growth
Vericare: Vice President, Sales Operations 2014-2015
Promoted from Vice President, Sales and Marketing
 Developed and led the implementation of In-Patient Gero-Psych; a new business line into Geriatric Psychiatric
Hospitals, with continuing accountability for P&L; creating a new revenue stream of 1.5 million in 2015
 Developed and led the implementation of Telehealth into current and new nursing homes with continuing
accountability for P&L; creating a new revenue stream with 600% growth year 1
Vericare: Vice President, Sales and Marketing 10/2011-2014
 Increased the performance of the company’s sales and marketing functions to accommodate a significant
rise in new business volume
 Navigated the company through 30% revenue growth, from $27MM to over $35MM; led the recruiting
team while collaborating with field operations management, boosting the retention rate from 39% to
68% in two years
 Oversaw the efforts of 14 account executives engaged in the capture of business with clients throughout nine states;
maintained P&L responsibility for 200 clinicians in Texas and 75 clinicians in California, comprising 50% of total
corporate income
 Led the deployment and training of a new CRM platform
INSPIRIS and Hospice INSPIRIS (Acquired by UHG/Optum Health in 2011) 2002-2011
INSPIRIS provided care management services to medically complex, chronically ill and elderly patients in Medicare,
Medicaid and commercial insurance populations. Hospice INSPIRIS provided end-of-life and Palliative Care services
Evercare Hospice: Regional Director Business Development for Hospice ISNPIRIS/Evercare Hospice 3/2011-10/2011
Promoted from Vice President, Sales and Marketing Hospice INSPIRIS
 Manage sales related to financial viability of both Hospice programs and P&L responsibility for Hospice operations
(Medicare, Medicaid/Arizona, Commercial Insurance, and in-house Managed plans from INSPIRIS and
Evercare/United Health Care)
 Led the sales operations in the acquisition and integration of the Hospice INSPIRIS (270 ADC) and Evercare Hospice
(130 ADC) programs combining to 400 ADC and consolidating branches
 Managed 21 direct reports (community liaisons and admissions). Scope of responsibilities include all sales and
business development for Phoenix and Tucson area Hospice branches
 Managed hiring, terminations, multi-branch problem resolution between sales and operations, strategic planning
Hospice INSPIRIS: Vice President, Sales and Marketing, AZ 2009–3/2011
Promoted from Vice President, Provider Relations-Network Development
 Managed operations related to financial viability and program services with a budget of 15 million dollars and
P & L responsibility
 Maintained authority over 18 reports while working out of different branch locations, with oversight of
all hiring, performance management, and terminations actions
 Leveraged key relationships with physicians, hospitals, nursing facilities, assisted livings and other referral sources in
order to promote the business effectively and grow by census by 45% in and census at an all-time high for year
ending 2010
 Met and exceeded budgeted census goals for 2010 and 2011
 Successful in building cooperative relationships and maintained effective channels of communication with all
INSPIRIS Nurse Practitioners, case managers, physicians, vendors, health plans and community agencies. This
resulted in a net growth of referrals by 50%

3. 3
INSPIRIS: Vice President, Provider Relations-Network Development 2007 - 2008
Promoted from Vice President, Advanced Care Planning, AZ
 Developed efforts for recruiting and retaining physicians and other provider specialties for all INSPIIRS business lines in local
market along with negotiating high-volume, transactional-style physician contracts. Increased provider network by 35%.
 Directed and implemented strategies relating to the development and management of the provider network resulting in
lower physician costs
 Facilitated provider education which included revising training and operational materials for both internal and external
audiences
 Oversaw and directed all provider submission strategies, initiatives and activities while creating trend analyses and
summaries for decision-making purposes resulting in an 65% increase of provider submissions
INSPIRIS: Vice President, Advanced Care Planning, AZ 2006 – 2007
Promoted from Vice President, Community Outreach to Vice President
 Ensured proper access and resources for clinical team in order establish appropriate advance care
planning for their patients/families. Met quality goal of health plan contracts resulting in additional
incentive revenue
 Liaison between contracted Health Plans and local site to identify Hospice and palliative care opportunities.
 Created program compliance with legal and regulatory requirements by providing input to Policies and Procedures
and guidelines
 Evaluated program services and personnel by analyzing patient cost data and staff utilization for comprehensive
service and cost effectiveness
Hospice INSPIRIS: Vice President, Community Outreach, AZ 2004-2006
Promoted from Exec. Director of Hospice INSPIRIS
 Managed twelve direct reports including; outside Admission Nurse Team, Outside Sales Staff, Inside
Marketing/ Sales Support, and Intake Coordinators
 Created successful strategic business plans expanding old referral base into a dynamic more diverse base
routinely increasing referrals
 Oversaw client relationships with referral sources (physicians, nurse practitioners, hospitals, nursing
facilities, and group homes)
 Managed and coordinated all contracts which led to increased census by 150% within six months
Hospice INSPIRIS: Executive Director 2003-2004
Promoted from Exec. Director of Operations INSPIRIS (Formerly known as Geriatrix)
 Managed operations related to financial viability and program services with a budget of 12 million
dollars and P & L responsibility
 Responsible for integration of newly acquired RTA Hospice into Hospice INSPIRIS and INSPIRIS team of
providers
 Directed efforts to ensure program compliance with legal and regulatory requirements
Geriatrix, California: Executive Director of Operations 2002-2003
 Managed and coordinated regional operations including facility implementation and rollouts with skilled
nursing facilities
 Developed needs assessments analysis based on existing network coverage, rate analysis, contracting,
credentialing and orientation activities
 Managed all client relationships along with staff including Medical Director, Nurse Practitioners, Sales,
Marketing and Utilization and Quality Management
 Successful in maintaining high marks for Health Plan Quality Utilization and Assurance annual audits
Early Career
Director of Managed Care Services and Operations, National Seating and Mobility Inc.
E D U C A T I O N
Master of Business Degree- – WEBSTER UNIVERSITY (IN-PROCESS)
Bachelor of Science Degree – SAN DIEGO STATE UNIVERSITY