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TONYA M. KEIGHTLEY
PO Box 4291 Overland Park, KS 66204
tkeightley@hotmail.com (832) 523-2396
Ambitious Executive with National and Regional Multi-Project Directorship Experience.
Strong Emphasis in the areas ofChange Management, Implementation and Strategy, within
Highly Competitive, Regulated and Volatile Operating Environments.
PROFILE
A reflective, solutions focused and detail oriented team player. Possess an aggressive
approach in identifying and resolving inefficient operational activities, while maintaining
and/or establishing strong strategic relationships with key stakeholders. Accustomed to
working alongside multidisciplinary teams on multi-million dollar projects separated
geographically. Exhibit outstanding leadership, problem solving, and project coordination
abilities while maintaining the highest ethics and compliance with regulatory constraints.
Accustomed to traveling at least 75% of the time.
High-caliber leadership experience in multi-project management, strategic
planning, stake holder relations, and oversight of P&L and budgeting functions.
Proficient as a self-starting Director in coordinating corporate training and
development, resource allocation, workforce planning and technical writing.
Expertise in the administration of complex projects and process improvements in
connection with top management, key decisions makers, sales administrators and
professional field staff.
Self-motivated to achieve peak productivity, surpass top quality standards,
streamline daily operations and meet strategic metrics in a timely fashion.
Multi-tasking talents in team building, organization, needs analysis and attention
to detail in time-sensitive and cross-cultural situations.
AREAS OF EXPERTISE
OPERATIONS MANAGEMENT ● PUBLIC RELATIONS / MARKETING ● STRATEGIC PLANNING
TEAM BUILDING ● CHANGE MANAGEMENT ● BUDGETING / COST CONTROLS
PROCESS IMPROVEMENT ● BUSINESS DEVELOPMENT ● STAKEHOLDER RELATIONS
BUSINESS SAVVY ● ROOT CAUSE ANALYSIS ● REGULATORY COMPLIANCE
POLICY AND PROCEDURES ● TRAINING AND DEVELOPMENT
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EMPLOYMENT AND ACCOMPLISHMENTS
Davita Dialysis, Houston, TX 2014 - 2015
Regional Operations Director
Fortune 400 Company recognized nationally and operationally studied at Harvard Business Schools,for its
operationalexcellence in providing inpatient andoutpatient dialysis care in domestic andinternationalmarkets.
RESPONSIBILITIES
Provide leadership and direction to the second largest Acutes division of Davita Dialysis.
Operational size second only to Los Angeles, includes a $50 million budget, 5 Area
Managers and 200 employees, and 30 hospitals.
Reverse operational course of previous leadership to allow for profitability, retention of employees
and repair reputation.
Historic Review
Overtime representing 20% or $500,000 in 1st 6 months of 2014
Retention below 75% with an open position rate of 20+ FTEs
Revenue loss at more than 2 million per year
Reputation amongst contracted partner hospitals was poor
Oversee downsizing of operations to a functioning level where demand for services matched the
availability of labor:
Stabilized operations through a joint effort with Divisional Vice President through hiring strong,
new leaders.
Formulated a compensation strategy based on value of employee skills: to aid in retention and
recruitment.
Devised new operational structure to create new positions leading to significant cost savings,
including the addition of more FTEs.
Created reporting mechanism used to measure downtime between treatments: to increase
productivity.
Implemented a centralized training program: to drive down Overtime and increase comradery
between new hires.
Relocated center of operations closer to revenue producing centers: to decrease transportation
expenses.
Discontinued service at non profitable or low volume centers: to allow resources to focus on
high volume, high revenue producing centers.
Decreased time to fill on vacancies to less than 30 days through personally interviewing and
hiring candidates: to speed up the process.
Created policy around pay practices with tiered levels of approval prior to payment: to control
abuse of company funds.
Enacted Regional level approval on all adjustments to invoices: to include daily accounting for
all treatments, and mandatory retrieval of documentation prior to invoicing.
Ensured time clocks were functional at all facilities: for accuracy and efficiency.
Identified underperforming employees and provided training and/orcorrective action: to
improve performance.
Provided Plans of Correction to regulatory agencies to correct systemic operational and clinical
deficiencies.
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Accelecare Wound Centers, Everett, WA 2009 -2013
Regional Project Dir/Interim VP of Ops (National Level), 2009 -2012
Program Director, 2012-2013
Startup provider of outsourced wound treatment services; partners with and manages Advance Wound
Centers for hospitals nationwide including rural/community, metropolitan and academic facilities.
RESPONSIBILITIES
Contributed to 22% Company-wide Same Store Growth through Mentoring 80+ Directors of
Outpatient, Hospital-Based, Advanced Wound Centers on a weekly, and/or monthly basis, in
Community Education.
Created a Marketing Boot Camp and Trained struggling Directors on how to overcome
Physician objections in the sales process; after first year of program, company expanded
training to all Directors.
Created a Quarterly Marketing Action Plan and Trained Directors on how to
methodically target the various layers of specific operating markets; after first year of
program, company implemented as a Same Store Growth strategy for upcoming year.
Created a Structured Regional Marketing Meeting to Disseminate company critical
information to Directors on marketing topics; after first year of program, overall Director
feedback supported continuation of program on a monthly basis.
Co-Created a Treatment Tracking protocol to ensure timely Patient Identification and
rapid onset of treatment.
Surpassed Company Objectives in 2010 and 2011
Centers Opened: Exceeded goal by 4 in 2011 and 3 2010
Exceeded Company Budget: Positive EBITA with 16% growth 2010-11
Increased Visits: 2010 to 2011 by 13%
Growth in Treatments per Day: 20% 2010 to 2011
Launched 16+ Advanced Wound Centers
Interviewed, Negotiated Salary, Coordinated Testing/Training,and Hire Dates for all
Directors, Clinical Managers,Hyperbaric Technicians, and Front Office Coordinators.
Presented to, and recruited for, Physicians,then monitored Contracting, Training and
Credentialing processes,Negotiated schedule and Communicated performance/patient
care expectations.
Directed Integration of new Service Line through Implementation of Policies, Forms,
Medical Records, Surgical and Non-surgical Privileges, Continuity of Care,
Establishment of the Revenue Cycle, Budgeting, Ordering of Capital and non-Capital
Equipment and Supplies and Facilities Development.
Facilitated Productivity Improvement for 25+ Advanced Wound Centers
Finance, Billing, and Coding through in-depth reviews of EOBs, Contractual
Adjustments, Revenue codes and Modifier usage.
Marketing Knowledge used in training Directors how to create Area-Specific Marketing
plans and how to approach Physicians when providing Face-to-Face Medical education..
Budgeting to forecast future revenues, Cost Containment in materials and staffing,
Process Management in treating more patients in less time,.
Human Resources Retention, Team Cohesiveness in a continuously challenging
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operating environment.
Physician Relations through discussion of healing data and national benchmarking
Diversified Clinical Services, Jacksonville, FL 2006 -2009
Program Director, 2006-2007
Area Program Director (National Level), 2007 -2009
Largest U.S. provider of outsourced wound management services; partners with/manages wound care
departments for 300 hospitals nationwide including rural/community, metropolitan and academic facilities.
Implementation Role: 4 Hospitals
Change Management Role: 8
RESPONSIBILITIES
Act as primary liaison between designated Center partner hospitals and Area Vice President on
all aspects ofCenter operations and management.
Communicate weekly, or more frequently as necessary,with Area Vice President and Lead Area
Program director to discuss status ofassigned Centers; Identify areas of improvement in
collaboration with the AVP of designated Center.
Aid the Center staff in the preparation and maintenance of statistical data, reports,
directories, memoranda, etc., as required by Company.
Assistwith annual departmental budget preparation process. Submit program budget plans to
Company Headquarters for review and approval.
Coordinate the efficient use and distribution of corporate resources within the designated area
of operations.
Working knowledge of medical advances in wound care and hyperbaric medicine,
reimbursement, and healthcare management.
Steer program growth, performance and marketing plans, promoting awareness of indications
for hyperbaric medicine and the existence of the wound care/hyperbaric medicine services in
regional communities.
Ensure general contract compliance by Company employees and partner hospitals; Interpret
contract elements and language for partner hospitals and Company staff as required.
Advise hospital/Company on issues that are in conflict with, or not addressed in contracts;
Maintain confidentiality of contractual terms between hospital and Company.
Compare minimum performance standards of contracts to actual performance of Centers.
Take proactive, necessary action when disparities are discovered.
Orient all relevant hospital departments on Center material and administrative requirements.
ADDITIONAL EXPERIENCE
Admissions and Marketing, Director, Life Care Center, McMinnville, OR
Sales and Management, Assistant Manager, Enterprise Rent-A-Car, Salem, OR
Banking and Lending, Loan Processor, Klamath First Federal Savings and Loan, Washington Mutual
Bank
Law Enforcement, Code Enforcement, McMinnville Police Department, McMinnville, OR
EDUCATION
M.A. DEGREE – ORGANIZATIONAL MANAGEMENT
UNIVERSITY OF PHOENIX Tigard, OR
B.S.N DEGREE- NURSING (50% COMPLETE)
CHAMBERLAIN COLLEGE OF NURSING (3.97 SCIENCE GPA) Houston, TX
B.S. DEGREE – LAW ENFORCEMENT/BUSINESS
WESTERN OREGON UNIVERSITY Monmouth, OR
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A.A. / OREGON TRANSFER DEGREE
CHEMEKETA COMMUNITY COLLEGE Salem, OR