1. ED COUVERTIERE 1025 Garrison Ridge Blvd. · Knoxville, TN 37922
(865) 548-8052 (c) & (865) 288-0089 (h) e-mail: ejcouver@charter.net
EXECUTIVE SUMMARY
Results-oriented, self-motivated professional with a proven track record of delivering sales results through strategic
business planning; collaboration; account management; and relationship cultivation.
PROFESSIONAL INDUSTRY EXPERIENCE
Bioventus ( Orthopeadic Device Sales) Smith & Nephew, Inc. September 2014 – Present
• Primarily responsible for consulting with and providing clinical and technical information to Orthopedic Surgeons,
Doctors of Podiatric Medicine, Foot & Ankle Surgeons regarding the Exogen Device.
• Develop and maintain territory business plan that results in achievement of assigned sales quota for both Supartz
(Injectables), and Exogen.
• Educate patient and health care providers in clinic setting on the proper use of both products.
• Conduct clinical reimbursement in-service programs with appropriate customers to discuss the following: Buy and
Bill Process, Wholesale Acquisition Cost (WAC), Average Wholesale Price (AWP), and Average Sale Price
(ASP).
• Provide specific payer guidance and reimbursement for Commercial, Medicaid, and Medicare plans.
• Negotiate and establish payment, while fulfilling orders for the injectable, Supartz, with HCP Offices.
• Counsel patients regarding co-insurance and out of pocket responsibility.
Johnson & Johnson January 2005 – August 2014
• Ortho-McNeil Janssen Pharmaceuticals Professional Sales Representative
Responsibilities:
• Promoted Company products:
o Across multiple disciplines, including: primary care, and multiple specialties such as Oncologists,
Endocrinologists, diabetes educators.
o Throughout community hospitals; surgery centers; and clinic settings.
o Within pharmacies to increase orders, utilization, and access to all Company products via formulary status,
utilization trends, and resource availability
o Priority Therapeutic Areas include diabetes management.
 Previous focus areas include pain management, anti-infectives, and gastroenterology
• Established physician & account specific strategic business plans in order to positively impact provider/account
utilization of Company products.
• Leveraged internal collaborative relationships to increase utilization of Company products and available resources
(Carepath, Speaker Programs, Library/Education programs) within hospital accounts.
• Leveraged comprehensive knowledge of clinical & therapeutic arenas, including applicable reimbursement/quality
measures incentives, to maximize sales results.
• Utilization of available technology & resources to increase provider knowledge/access to promoted products with a
strong focus on ROI.
• Consistently applied full knowledge of healthcare compliance and regulatory guidelines when devising and
executing business plans.
Accomplishments:
• Ranked 30th
out of 1004 reps for Q1 2014
• Currently Ranked 13/37 in Invokana volume; Share 8/37 in region; Xarelto Penetration Rate of 47.79% and with
NRx penetration, 41.59% (significantly above Nation, Region, District)
• Consistent performer: Finished in Top 1/3 of Nation for 7 of past 11 Quarters (64%) 2011-2013. Finished in Top 1/3
of Nation for 2 of past 11 Quarters (18%). On track to finish in Q4 2013 in Top 1/3 (73%).
• Executed Successful Collaborative Initiative with Institutional & CV partners to leverage clinical advantages; local
reimbursement, and applicable shared measures within shared targets/accounts leading to shared business
results. (Increase Xarelto TRx penetration by 5.3 market points & Invokana penetration by 10.6 market points)
• Established Protocol with Knoxville Orthopedic Clinic & other area surgery centers, resulting in 400% increase in
Nucynta business from 12/09 to 12/10 and growth ranked in top 20% 2/3 quarters in 2010.
• Held multiple product/organizational lead positions to help ensure company initiatives/objectives met across all
areas of accountability.
• Top 25% Finish in 2010; Top 15% Finish in 2008; Top 25% Finish in 2007; Exceeded all Quotas in 2006 (Aciphex
103%; Levaquin 113%; Ultram ER 105%)

2. • Assisted Interim DM with Budget & Compensation accountabilities (2009)
Awards & Recognition:
• Elected Rep of the Cycle 2008.
• Elected District Rep of the Year 2008
• ST101 Advisor 2013 & 2014 for Invokana and Xarelto Trainings
• Completed for Train the Trainer (2014)
• Won Multiple Xarelto Contests (2013)
ADDITIONAL ACCOUNT MANAGEMENT/SALES EXPERIENCE
Scripps Network (HGTV), Knoxville, TN September 1999 – December 2004
Regional Sales Manager.
Established a 4+year track record of sales growth and regional territory development with accomplishments including
implementation of marketing, sales, and promotional efforts to penetrate new markets and expand distribution of four
networks: Home & Garden Television, Food Network, Do It Yourself Network, and Fine Living Network.
• 2003: Met and exceeded established subs goals: HGTV 451%; Food Network 746%; Do-It-Yourself 159%; Fine
Living Network 198%
• 2002: Promoted from Account Executive to Regional Sales Manager
• 2001: Won Sales Incentive based on Overall Sales Performance
• 2001: Ranked #2 in the sales organization in 2001 by securing over 2.1 million subscribers, exceeding
the 1.2 million goal.
• 2001: Earned achievements with individual networks by exceeding Food Network goals by 69% and
Do It Yourself Network goals by 87%
• Improved network brand recognition by conducting market/demographic research and developing
marketing campaigns that broaden the company's exposure and highlight program benefits.
• Elected by senior management to participate in the company’s first Diversity Committee. Met quarterly with network
Presidents to evaluate and improve diversity within our company and our networks.
• Worked with international and Caribbean territories to develop new accounts and distribute our networks.
·
COMCAST COMMUNICATIONS, Fort Lauderdale, FL April 1997 – August 1999
Advertising Sales Account Executive.
Generated profits within a single year in a brand new territory (East Fort Lauderdale, FL) by working with advertising
agencies and independent businesses to meet/exceed established sales goals.
• Won "Most Tenacious Sales Rep Award" in 1999 for overall performance.
• Negotiated contracts, working closely with accounts to develop customized promotions that achieved/exceeded
Advertising sales goals all within budget restrictions.
• Obtained/maintained new clients through efforts that included creative prospecting, utilizing company
planned sales strategies and tactics.
• Created marketing proposals/presentations using PowerPoint graphics.
• Monitored and provided feedback regarding market conditions and competitive product activity.
• Processed all contracts, advertising schedules, and expense reports.
TARGET Knoxville, TN July 1995 – March 1997
Customer Service Manager
Promoted from Supervisor Level III to Manager within one year
TENNESSEE TELEMARKETING, INC. Boones Creek, TN June 1994 – July 1995
Sales Supervisor
Supervised 13 phone representatives to finish within Top 3 in State for 9/12 months.
S.P.S./DEAN WITTER FINANCIAL SERVICES Gray, TN November 1994 – July 1995
Account Manager

3. EDUCATION
EAST TENNESSEE STATE UNIVERSITY Johnson City, TN
MBA Coursework
KING COLLEGE Bristol, TN
Bachelor of ArtsMajor: Economics & Business Administration
Languages Spanish (fluent) French (working knowledge)
Computer Skills CRM, WordPerfect, Microsoft Office, Windows XP
Outside Interests Karate (Advanced); Triathlon Challenges, and Music