PowerPoint presentation of my A-Level media evaluation question 3 response.

1. A-Level evaluation by James Tutt

2. • During the planning and production of our media product,
I found focus groups and audience feedback a vital
contribution to our final piece. After our planning stage, I
gave my ideas to my focus group, to which they verbally
responded with their ideas of improvements, and what
they would do instead.
• From this, I forged a final plan which I would take with me
to start producing. I kept the focus groups consistent
throughout my production as I believe this would benefit
everyone involved, as my production grows with the
views of my focus group.

3. • “Our focus group mainly consists of our group of friends
including someone who we intend to use as the antagonist in
our production. Including Ben and I, there was 5 of us. Before
we arranged the focus we devised some questions to ask that
specifically relate to areas of our production that we were not
clear with. For example, we use a song called “Cheek to
Cheek” which if used correctly can create a strong “creepy”
vibe to our production which is what we are trying to achieve.
Areas we felt we needed to improve on were our jump-scares
and tension building, thankfully, our focus group agreed and
we made progress in terms of new ideas and way of
expanding on what we already had filmed. Although our focus
session was rather casual, we still made good improvements
and found the entirety of the conversation very beneficial.”

4. • These repeated sessions with my focus groups
thoroughly helped improve my final production, as I felt I
was guided throughout. Some key tips I learnt while
interacting with my focus group was; “Tone the music
down as it overpowers the dialog”, “Maybe add a couple
more jump scares”, “Adding a mystery at the end of your
film would make it worth talking to others about”
• Although this is a summarised response to what I actually
received, I feel I learned a lot and understood how
effective focus groups were throughout.