2. What did we learn from testing our
concept before the pitch?
• Our first piece of audience research was a
questionnaire sent out via social medias,
such as Facebook. It was an entirely
quantitative based study, with all
questions being closed. This allowed us to
create tables and find percentages which
meant we could see as a group which
concepts where liked or disliked by our
target audience.
3. • After looking at the data we had collected, it
helped us finalise and change several things.
This included, our protagonist as we were
undecided if we should use Jacques little
brother Noah, aged 9. As well as this we
decided to add the mother into the London
section, as originally we had decided Noah
would be more independent and be in the
dream world on his own. However in hindsight
it definitely fits the narrative more to have the
relationship between mother and son on-going.
4. How did it influence our pitch?
• Overall this meant we changed our final
pitch as we felt that the opinions of our
respondents would be the right ones, as the
sample was made up of our target audience
aged between 13-19.
5. How effective was the methodology?
• Our method was very effective as it was
representative, this is because it was a
picked out sample which meant the
demographic was entirely our target
audience being teenagers.
• Furthermore it is very reliable, as it can
be easily be compared with other results.
As well as this it could be re-done and
sent out to the same sample again, seeing
if their opinions had changed over time.
6. • Finally it was valid as there was no element
of bias in the question, meaning we got
accurate results. If there were elements of
bias our concept would of changed, and
may have been given the red light when we
pitched it.
7. How did we test our edit through the
Production Process?
• We tested our edit through the production
process through the use of our rough cut. We
had a deadline approximately 2 weeks before
our final deadline in which we had to show
the bulk of our footage to a selected audience
who gave us in depth detail about the
particular shots they liked and the ones that
they believed we could re shoot and change to
make our production better.
8. How did we test our print texts through
the Production Process?
• Again prior to the end deadline we gave
ourselves a deadline where we were in the
position of basically having fully completed
print texts. This allowed us to receive
feedback from teachers and peers to see if
they liked/disliked anything that was in our
print work.
9. Did this help us to improve our work?
• Edit: For the edit we changed the opening
shot and adjusted the speed of the first few
shots to our production as it was widely
suggested that our opening shot did not
have enough impact and then the cutting
rate did not match the speed of the track.
• Print Text: It was suggested that at this
point we change the photograph on one of
the adverts as you could not see the boys
face, we decided it would be better if the
photo showed his emotion.
10. Did ‘objective’ viewings help to give our
work perspective?
• Objective viewings from other media
students and teachers helped us to
understand what we really need to
change and gave us a strong
perspective of what was good and
what needed to be improved; having
these viewings helped the
improvement of our production
drastically.
11. What were the results of testing our final
product to an audience?
•
Finally we carried out a survey via Survey
Monkey on our final music video and print
work. We selected 10 closed questions to get
a set of quantitative results, assuring all
questions are not leading and gave us
feedback that was constructive. The purpose
was to evaluate how successful our video
and print work was in terms of what our
target audience expect and value from a
music video. We sent this out through Web
2.0 methods and social media website
Facebook, to a selected target audience.
12. Was it successful?
• We received 42 responses to our survey. Our results
show that almost everyone liked our narrative to the
music video and thought it was suitable for the song we
chose. Emotions like “Trust, Love, Anger, Fear,
Security, Sympathetic and Empathy” were used to
describe feelings felt from the narrative; this shows that
our video was successful in portraying meaning across
to our target audience. Furthermore the majority of the
people that took our survey thought that our video was
not typical of a conventional pop music video, which we
believed was key to our production as we didn’t want to
sell the artist image, we wanted to present the powerful
narrative successfully.
13. • 75% of people that took the survey also said
that after watching the music video it would
influence them to buy the single, therefore
showing our video creates repeatability as
most people would like to listen to the song
again. Our results show that we had a
degree of success with our quantitative
questions.
14. How valid were our results?
• Our results were very valid because
we used two separate methods of
obtaining results one qualitative and
one quantitative.
• http://www.youtube.com/watch?v=nv
jyIl7JZlg
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20. How was your video meant to be
consumed?
• There is no particular way our video is meant to
be consumed. It is suitable for both ambient and
focused viewing. It is suitable for ambient
viewing as the narrative of the video is very clear
and simple to understand and therefore the
audience can understand and feel the positive
energy that is given off from the video when
watched. Furthermore the video is full of
narrative fuzz and therefore each individual shot
is not vital to the narrative as it only shows
glimpses of the important parts, so the audience
don’t have to pay close attention to understand
what is happening in the video.
21. Was it an ambient or focused viewing?
• However this can also work the other way
making the audience wanting to be more
focused while watching the video, this is
because of our fast cutting rate and
recognisable locations. The audience can
relate to the story and locations we film in
and therefore our video can make for
repeatable viewing as they want to go back
and watch a particular shot or clip they
think they may have missed or want to
watch again.
