From Guest To Membership
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This document provides guidance on membership recruitment for Toastmasters clubs. It discusses why membership recruitment is important, noting that clubs need 20-30 members to operate efficiently and annually lose 20-30% of members. The document recommends that clubs set realistic recruitment goals, such as gaining 1 new member per month. It emphasizes that membership recruitment is everyone's responsibility, not just the VP of Membership. Clubs should educate members, provide recruitment tools, hold contests to motivate members, and form a membership building team if more efforts are needed. The key is to make recruitment an ongoing focus.
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From Guest To Membership
- 1. From Guest to Membership Great Club Meetings Glenn Walker DTM
- 2. Membership Recruiting Why do we do it? Who’s job is it? How do we make it happen?
- 3. Why do we do it? Why Customers (Members) Leave … They die 1% They move away 3% Their favorite salesperson leaves 5% The price is too high 9% The quality of product is low 14% Indifferent customer service 68%
- 4. The Facts A club needs 20 to 30 people to run efficiently. Members leave for a variety of reasons. Expect 20-30 percent attrition annually Reduce the reasons you can control Have a plan for replacing those that leave!
- 5. PLANNING FOR MEMBERSHIP GROWTH Seems like a big job ….
- 6. Set Realistic Goals Distinguished Club Program 4 New Members 4 More New Members Set a realistic goal. Do just what the DCP suggests Or, what is realistic for your club.
- 7. Doing the Math Club Goal – 1 New Member / Month Assume 25% success rate at recruiting Operational 10 months of the year. 10 new members means 40 guests Or, 4 guests per month
- 8. Who’s job is it? Is it the V.P. Membership’s job? Is the executive’s job? It is every members job!!!
- 9. V.P. Membership’s Role Like a Sales Manager Trains the sales staff. Develops resources to aid in selling. Motivates the staff. Helps with closing the sale.
- 10. Training Your Members Make sure they understand the need. Help the members to overcome fears. Knowledge is not a barrier. What they know is enough. Teach them to “communicate their belief” in the Toastmasters Program Use tools available. “Finding New Members For Your Club” from the Successful Club Series Others …
- 12. Give Them Resources Members will feel more comfortable if they have tools to help them. Promotional tools. Posters. Business cards. Web Site Recruiting tools. Invitations. Brochures. Guest Kits. Other Ideas …
- 13. Motivating Your Recruiters Have a contest Timing is important. September and January good target times. Keep the length of the contest reasonable (6 – 8 weeks). Have worthwhile incentives Ideas … Formally recognize active participants. Formally recognize the winners.
- 14. WE ARE IN BIG TROUBLE. WHAT DO WE DO? OK. We are doing all that, but it is not enough …
- 15. Roll Up Your Sleeves! Strike a membership building team. VP Membership Chair VP Public Relations VP Education 2 or 3 Interested / Veteran members. Hold regular planning / execution meetings. Coordinate and attack the problem. Don’t be Proud - Ask for help from District Get in touch with Area Director. They can help you to access resources from District.
- 16. Important Points Educate your members. Give them tools to work with. Motivate them. Enjoy the results!
- 17. Resources Toastmasters International http://www.toastmasters.org/Members /MembershipBuilding.aspx District 42 http://www.d42.org Presentation Materials http://sdrv.ms/MiEkZ1