2. Audience feedback was extremely important for me during both the planning &
implementation phase. During the planning of each phase I put together a
questionnaire in order to gather releveant information about what was expected &
desired of that particular task, asking questions about content, design, release
frequency etc.
When putting together these focus groups I tried to represent the social groups of
Shropshire proportionally, however I faced limitations here simply due to the
people I know and their opinions not necessarily mirroring that of the whole of
Shropshire, however as all my groups generally responded the same to questions,
this is perhaps less of an issue than I imagined.
In conclusion, I believe I effectively used audience feedback through the use of
questionnaires in order to make sure the products I was creating were correctly
tailored for their target audience through the use correct use of design and
content features.
QUESTIONNAIRES
3. Another aspect of audience feedback I effectively used was focus groups, I used two main
focus groups, design and content. For my design focus group I gathered people who were
also experienced with computer design through experience with Photoshop etc, and then
presented my designs, looking for feedback on a presentation front. This was effective for
me because after spending such a long time staring at the same design, problems would
eventually become invisible, or my focus groups could catch mistakes that I made. Because
of this focus group I believe that my designs were much better than they otherwise would
have been.
I also used focus groups in my choices of content, to ensure that my content such as
articles was appropriate to what my audience were expecting to read, this group was similar
to my questionnaire group and contained a similar varied makeup of people, who I ran
article titles by before writing this. I was only able to use this focus group for my webpage
task and my as they weren’t relevant to my billboard.
I think that these focus groups were effective because If I did things my way the entire
project, I would have not been able to cater to a large audience and as such my focus groups
were useful.
FOCUS GROUPS
