This is my personal branding for Project and Portfolio 1

1. PERSONAL BRAND EXPLORATION
Austin Gibson
Project & Portfolio I: Week 3
August 20, 2020

2. The youngest of three siblings, Austin Gibson
grew up in a small outside of Cartersville,
Georgia, then at age 10 moved to Montevallo,
Alabama. Both of his parents grew up near
Chicago, Illinois which is why he is passionate
about the Cubs and Bears and dreams of
being a reporter or announcer for either
team. After almost 10 years removed from
high school, Austin enrolled at Full Sail Dan
Patrick School of Sportscasting focusing on
developing reporting and interviewing skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio & Television Announcer
• Reporter & Correspondence
• Public Address System & Other
Announcer
Entertainer Archetype - producing
brand that get people to enjoy live
through humor and stories. Using
industry trends and defining new ones
to fascinate audiences and inspire them
to attend games in person or watch
them on tv.
Sportscasting for Professional Chicago Sports

4. • DEMOGRAPHICS: 80% Male,
35-40 years old, Predominately
White, Married, College Educated,
Located in Great Lakes.
• PSYCHOGRAPHICS: Enjoys
sports, spends free watching
ESPN and Walt Disney
• IDEAL AUDIENCE MEMBERS:
Kristen Rogers, Recruiting
Facilitator (Chicago Bears), Brad
Nagel, Director, Talent Acquisition
(Chicago Cubs)
Recruiters & Hiring Managers at Chicago Cubs and Bears, WGN-TV
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land a sports writer position at any Chicago tv station.
‣ Connect with, and send a follow up promotional
email to, 100 Chicago tv station team members
on LinkedIn by April 30, 2022.
Mid Term: (2027)
• Land a sports writer or announcer position for the
Chicago Cubs or Chicago Bears.
‣ Expand year to year viewership and attendance
to live Chicago sports events by 20% by
September 30, 2027.
Long Term: (2042)
• Become a household name as a sports announcer.
‣ Tell stories about players and staff that
resonate well with the audience getting 20-30%
more fan engagement with sport team by
September 30, 2042.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Word 80%
IMOVIE 65%
Time Management 85%
Public Speaking 60%
SOFTHARD
Adobe Systems 20%
Microsoft Offices 20%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. I help professional Chicago sports
organizations increase game attendance
by entertaining and inspiring American
families through on-air media storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• 5+ years customer service at Dominos
Education:
• Storytelling for Designers, Lynda
Certification
• Sportscasting , B.S., Full Sail University (Exp. 2022)
Awards:
• Dominos pin for up selling more food
per order than the store average for
three weeks

9. COMPETITION
John Pfeil
Industry Experience:
• Host at Longhorns while a current
student.
Education:
• Current student enrolled in Sportscasting , B.S. at
Full Sail University
Leadership Experience:
• No leadership experience listed, but has a lot of
LinkedIn certifications
Skills and Proficiencies:
• Adobe Creative Suite-
• Social Media -
• Microsoft Office -
Austin Gibson
Overall Online Presence:
• Barely any connections, banner image not yet
customized, professional headshot, some details
throughout profile, no articles published, URL
customized
• Grade: Poor, 20 out of 100
Industry Experience:
• 5+ years Customer Service at Dominos
Education:
• Current student enrolled in Sportscasting , B.S. at Full
Sail University
Leadership Experience:
• Dominos in charge on various projects
• Take control over the phone calls
Skills and Proficiencies:
• Microsoft Word -
• Public Speaking -
Overall Online Presence:
• Barely any connections, banner image customized,
professional headshot, no detailed summaries
throughout profile, no articles published, sporadically
active on personal social media accounts, URL
customized
• Grade: poor, 35 out of 100

10. COMPETITION
Boris Cuba Balsindes Urquiola
Industry Experience:
• ~ 1.5 years of reporting, 6 months as
Beat Reporter for Con Las Bases
LlenasEducation:
• Currently enrolled at Full Sail University Dan Patrick
School of Sportscasting
• ESL Rhode Island Community College
• Arts degree at a Cuba university
• Bachelors degree of chemistry at Havana University
Noteworthy Experience:
• Reporter - Bilingual sports reporter for weekly
podcast En Tres Y Dos show past year
• Entrepreneurship - Co-Founder of EcoArts for just
over 2 years
Skills and Proficiencies:
• Podcasting - 3 endorsements
• Visual Storytelling- 1 endorsements
• Adobe Creative Cloud - 1 endorsements
Austin Gibson
Overall Online Presence:
• 500+ connections, banner image customized, no
headshot, detailed profile summaries, notable
volunteer work, URL not yet customized
• Grade: Good, 70 out of 100
Industry Experience:
• 5+ years customer service at dominos
Education:
• Current student enrolled in Sportscasting , B.S. at
Full Sail University
Leadership Experience:
• Dominos in charge on various projects
• Take control over phone calls
Skills and Proficiencies:
• Microsoft Word -
• Public Speaking -
Overall Online Presence:
• Barely any connections, banner image customized,
professional headshot, no detailed summaries
throughout profile, no articles published,
sporadically active on personal social media
accounts, URL customized
• Grade: Poor, 35 out of 100

11. BRAND POSITION
Using powerful skills, and game-changing
stories....to create memorable experiences for
the fans
AUSTIN “GIBBY” GIBSON
Gibson earned the nickname
“Gibby” at Dominos as that is a
play on my last name

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 Chicago Cubs Convention
‣ January 15-18 | Chicago, IL
• American Sportscaster Association (ASA)
‣ Annual Membership | United States
• National Association of Broadcasters Show 2021
‣ April 7 - April 10, 2021 | Las Vegas, NV
Digital Marketing
• Primary Content: est. blog called “Talkative” 1 blog a
week talking about sports from my past; when run out will
talk about stories from past week in sports that impact me
• Primary Tools: FB - promote blog through two-three
sentence; LinkedIn - network with industry pros and
publish monthly articles highlighting some of the blog
stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase sportscasting experience and
promote other blog about sport stories

13. PROFESSIONAL
DEVELOPMENT
Mentor
• Seeking sports announcer with at least 15 years of
experience in baseball or football; family man
Formal Education
• Complete Sportscasting B.S. by expected
graduation date in 2022
Technical Skills
• Microsoft Office Courses - Linkedin Learning, April
2022
• Adobe Creative Cloud - Linkedin Learning, April 2022
Soft Skills
• Writing With Flair - Linkedin learning April, 2022
• Join local Toastmasters Club and regularly attend
monthly events, starting Jan. 2021

14. Austin Gibson
You know how the MLB fanbase has been
gradually slipping over the past decade? Well, what I
do is produce personal stories about the athletes and
staff that go above and beyond other stories so you remember. My essential
skills of communication has helped to increase sales at a local business by 20%
due to my direct interaction with consumers. of my classmates in class Intro to
Sportscasting said, “that I pick the elements of a story well, and capture the best
moments perfectly.”
“

15. REFERENCES
Urquiola, B (2020).UrquiolaLinkedIn Profile. Retrieved
August 22, 2020, from https://www.linkedin.com/in/boris-
cuba-balsindes-urquiola-95588296/
Pfeil, J. (2020). John Pfeil LinkedIn Profile. Retrieved August
22, 2019, from https://www.linkedin.com/in/john-pfeil/
ONETOnLine.org. (2020). Summary Report for: 27-3022.00 -
Reporters and Corresondents. Retrieved August 22, 2020,
from https://www.onetonline.org/link/summary/27-3022.00
Chicago Cubs Front Office (2020). Cubs Front Office on cubs
mob site. Retrieved August 22, 2020, from https://
www.mlb.com/cubs/team/front-office
Chicago Cubs. (2020). Cubs company page on Linkedin.
Retrieved August 22, 2020, from https://www.linkedin.com/
company/chicago-cubs/
Chicago Bears Front Office (2020). Front Office Staff.
Retrieved August 22, 2020, from https://
www.chicagobears.com/team/front-office/
American Sportscaster Association (2020) Become an ASA
member. Retrieved August 22, 2020, from http://
www.americansportscastersonline.com/
asamembershipform.html
NAB, LLC. (2020). National Association of Broadcasters
Show. Retrieved August 22, 2020, from https://
nabshow.com/2020/converge/events/
Chicago Cubs. (2019). 2021 Chicago Cubs Convention.
Retrieved August 22, 2020, from https://www.mlb.com/
cubs/fans/cubs-convention