My Personal Branding

1. PERSONAL BRAND EXPLORATION
James “Joseph” Kilgore
Project & Portfolio I: Week 3
May 26, 2020

2. The second child of 5, Joseph was born in
Knoxville, TN. If you know Knoxville you know
that it is a college town of the Volunteers. This is
where the passion started for him. The pursuit of
knowledge of the game of football. He could see
how effective the sport can be with people and
how it can help people. Though time pasted, and
things had to be put on hold for the sake of
family. Then one night after closing his second
job his manager asked him what he wanted to
do and do it. Since then he has been down a
path thanks to Full Sail University , and off the a
better team.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Content Creator
• NFL Report/Analyst
• Producer
Guy/Girl Next Door Archetype -
producing a brand that can help
people with the knowledge and
practices of the game of football.
Digital Marketing for Professional Rodeo Organizations

4. • DEMOGRAPHICS: 80% Female,
35-45 years old, Predominately
White, Married, College Educated,
Located in middle-America.
• PSYCHOGRAPHICS: Enjoys
risky outdoor activities, spends
free time playing with kids outside,
adheres to conservative lifestyles
and opinions, regularly attends
church service.
• IDEAL AUDIENCE MEMBERS:
Jessica Herrera-Sinks, HR
Manager (PBR), Krystle Beavis,
Marketing Manager (PBR), Kacy
Burke, Senior Marketing Manager
(PBR)
Recruiters & Hiring Managers at PBR, PRCA, and CBR
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level position in the NFL.
Mid Term: (2025)
• Become an Anchor of a sports news content.
Long Term: (2040)
• Making sure people have an understanding.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 65%
Adobe Creative Suite 65%
Time Management 60%
Public Speaking 60%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. I help in the pursuit of knowledge of the
sport of football entertaining and
inspiring American families through digital
media storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years of working in Restaurants
• 10 yearsWatching and analyzing Football
Education:
• GED
• Sports Broadcasting, B.S., Full Sail University (Exp. 2021)
Awards:
• None

9. COMPETITION
Scott Koral
Industry Experience:
Executive Producer &
Content Manager
News Producer
Education:
• Current student enrolled in Sports Broadcasting, B.S. at
Full Sail University
Leadership Experience:
• Consent comment is that his personality over hauls his
in a good way with other employees.
Skills and Proficiencies:
• Broadcast - 70 endorsements
• Breaking News - 16 endorsements
• Final Cut Pro - 40 endorsements
Fullie Salen
Overall Online Presence:
• Less than 500+ connections, you can really see where
his passion is and how he brands himself. Photo is nice
and clean.
• Grade: Amazing, 15 out of 100
Industry Experience:
• None at the moment.
Education:
• Current student enrolled in Sports Broadcasting, B.S. at
Full Sail University
Leadership Experience:
• Was in leadership roles in different restaurants.
Skills and Proficiencies:
• None at the moment
Overall Online Presence:
• 41 connections
• Grade: Average, 58 out of 100

10. COMPETITION
Ryan Randall
Industry Experience:
• Sports Writer for 5 years
Education:
• University of Florida - Telecommunications
• Brevard Community College - General Education
Noteworthy Experience:
• With every position he has gotten, even when moving
to a different company, it’s in a better spot than before.
He never falter on his self worth.
Skills and Proficiencies:
• Journalism - 6 endorsements
• Editing - 6 endorsements
• AP Style - 3 endorsements
Fullie Salen
Overall Online Presence:
• 222 connections, banner image not yet customized, the
headshot is on point, also the job title is current
• Grade: Good, 70 out of 100
Industry Experience:
• None at the moment
Education:
• Current student enrolled in Sports Broadcasting, B.S. at
Full Sail University
• GED
Leadership Experience:
• Was in leadership roles in different restaurants.
Skills and Proficiencies:
• None at the moment
Overall Online Presence:
• 41 connections, has a banner, but headshot doesn’t
show well.
• Grade: Poor, 58 out of 100

11. BRAND POSITION
Spreading knowledge and understanding of
the game of football while helping grow the
game.
JAMES “JOSEPH” KILGORE
James goes by Joseph. He was
named after his Great
Grandfather. He went by James
while I went by Joseph.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Global Rodeo Conference
‣ June 19 - 21 | Reno, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Annual Silver Spurs Rodeo
‣ May 31 - June 1, 2019 | Kissimmee, FL
Digital Marketing
• Primary Content: est. podcast called “Slack-jawed Stories”;
15 min. episodes telling personal stories of rodeo stars; 1
episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the podcast
stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• None
Formal Education
• Complete Sports Broadcasting, B.S. by expected
graduation date in 2021
Technical Skills
• None
Soft Skills
• None

14. James “Joseph” Kilgore
With everything coming from Youtube, Facebook, Snapchat, and even
Instagram. People get feed wrong information at times or a one sided
conversation that is taking place. I want to have a platform that helps show
both sides and give a common ground.

15. REFERENCES
Koral S. (2019). Scott Koral LinkedIn Profile. Retrieved April
14, 2019, from https://www.linkedin.com/in/sdkoral/
Randall, R. (2020). Ryan Randall LinkedIn Profile. Retrieved
May 26, 2019, from https://www.linkedin.com/in/rbrandall/