Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Gabriel Gomez
Project & Portfolio I: Week 3
September 22, 2019

2. Growing up in a small town that the population didn’t
reach over one hundred thousand people in Arcadia,
FL you did two things graduate and leave town or stay
and do what everyone else did, work on a ranch or in
the field.m Don’t get me wrong I see nothing wrong
with that, but that’s not what I wanted. I graduated
high school , joined the military, then went into law
enforcement. Now years later after many years of
wandering around in a career that’s not for me I found
my calling, Sport Broadcasting and Production. Now I
study at Full Sail University and on track to receive my
Bachelors in Sports Broadcasting.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Anchor
• Producer
• Executive Producer
Hero archetype- It represents the process
of overcoming obstacles to achieve specific
goals. No matter the obstacle or
conundrum placed in front you will over
come it as long as you don’t give up.
Sports Broadcasting for ESPN

4. • DEMOGRAPHICS: 85% Male,
35-45 years old, Predominately
White, Married, College Educated,
• PSYCHOGRAPHICS: Enjoys risky
outdoor activities, spends free time
playing with kids outside, adheres to
conservative lifestyles and opinions,
regularly attends church service.
• IDEAL AUDIENCE MEMBERS:
Jessica Herrera-Sinks, HR Manager
(PBR), Krystle Beavis, Marketing
Manager (PBR), Kacy Burke, Senior
Marketing Manager (PBR)
Recruiters & Hiring Managers at ESPN and NFL Network
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level sports broadcasting or production job
Mid Term: (2025)
• Become a sports anchor on an up an coming show for ESPN or
create an upcoming sports show for ESPN.
Long Term: (2035)
• Become an integral part of ESPN core or Sports Anchors and
have the power on what airs on my own show.
•

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 70%
SOFTHARD
CRM Software 30%
WordPress CMS 40%
Professional Writing 40%
Public Speaking 70%
SOFTHARD

7. I vow to bring something new and exciting to fans all around
the world. Keep them tuned in no matter what, so they can
always have something to talk about at the dinner table. B
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years service in U.S. Army
• 1 years in Sports Broadcasting and Production
Education:
• Criminal Justice, B.S., University of Alabama
• Sports Broadcasting and Production, B.S., Full Sail University (Exp. 2020)
Awards:
• U.S. Army Bronze Star

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience
on profile; assumed to still be in
school
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would
allude to well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Gabriel Gomez
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive
on social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 1 year sports broadcasting and
production experience
Education:
• Current student enrolled in Sports Broadcasting
and Production, B.S. at Full Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles
• Brown Belt 2nd Degree Jui-Jitsu
Skills and Proficiencies:
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
• Microsoft Office - 50 endorsements
Overall Online Presence:
• 0 connections, banner image customized,
professional headshot, detailed summaries
throughout profile with two content pieces, no
articles published, sporadically active on personal
social media accounts, URL customized
• Grade: Average, 60 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Gabriel Gomez
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 1 year sports broadcasting and
production experience
Education:
• Current student enrolled in Sports Broadcasting and
Production, B.S. at Full Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles
• Brown Belt 2nd Degree Jiu-Jitsu
Skills and Proficiencies:
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
• Microsoft Office - 50 endorsementsts
Overall Online Presence:
• 50 connections, banner image customized, professional
headshot, detailed summaries throughout profile with
two content pieces, no articles published, sporadically
active on personal social media accounts, URL
customized
• Grade: Avergare, 60 out of 100

11. BRAND POSITION
Instilling the all American love for sports that we all have
since we were kids. Making sure that the youth of tomorrow
have the same opportunity to grow up with sports like I had.
GABRIEL “THE KID” GOMEZ
Gabriel got the nick name “The Kid” in
high school and in the Army. His
physical appearance was that of a kid
at times, but when it came down to
business you knew you could count on
him and still can.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 NFL Pro Bowl
‣ January 26th, 2020 | Orlando, FL
Sports Broadcasting
• Primary Content: Daily content with Gabe on ESPN. Daily
shows with actors like Stephen A Smith and Max Kellerman.
• Primary Tools: FB and Instagram - promote show through 30
sec. promo videos; LinkedIn - network with industry pros and
publish monthly articles highlighting some of the shows main
stories.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level sports broadcaster with at least 10
yrs of experience in sports inductry. Detail oriented but
willing to slow it down and make sure that everything is
understood.
Formal Education
• Complete Sports Broadcasting & Production, B.S. by
expected graduation date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, May 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Gabriel Gomez
You know you look at ESPN and you think its
the same thing over and over again. Well, what
I do is produce a show that brings back the
culture and values that we once had many moons
ago when we used to huddle up next to a radio and listen to games. In fact,
after serving 5 years as a U.S. Army, I made a show that brings back those
values and shows the American people that sports is more than just
something we do on a weekend it brings us all closer, I created a show that
would bring us all a little closer together. Customers often say that because
of my show and how I talk there love for sports was renewed.

15. REFERENCES
Brush, P. (2019). Patrick Brush LinkedIn Profile.
Retrieved April 14, 2019, from https://
www.linkedin.com/in/patrick-brush-a1930786/
Kalkbrenner, T. (2019). Tracie Kalkbrenner
LinkedIn Profile. Retrieved April 14, 2019, from
https://www.linkedin.com/in/tracie-
kalkbrenner-5113503/
ONETOnLine.org. (2019). Summary Report for:
15-1199.10 - Search Broadcasting Strategists.
Retrieved April 14, 2019, from https://
www.onetonline.org/link/summary/15-1199.10
https://nflonlocation.com/ (2019) Search for Jobs,
Retrieved September 22, 2019
https://jobs.espncareers.com
Search for Jobs/ Sports Broadcasting
Retrieved Septembern 22, 2019