3. My Video
The structure is basic and follows the story of a student getting bullied at school, the shots
taken were on college grounds, in usual locations such as classrooms and corridors. The
sense of appeal is the student becoming more self-important after he drinks the Irn Bru.
The factors of persuasion would mainly be reward power, as the product promises some
positive benefit in this case popularity. The style is more mockumentary and surreal as
most of the shots are within a dream and unrealistic but also mock the stereotypical nerd
profile, glasses, smart shirt ext… who can only escape bullying by becoming a more
‘attractive’ character.
4. My Video
Reward power is the main focal point of the advert, as our ‘nerd’ only becomes able too
stand up for himself after consuming the Irn Bru, which is gifted too him within a dream
like state by an ‘Irn Bru fairy’ continuing on the idea of magic and reward. The Irn Bru is
what gives him the strength and stamina too defend himself.
His own self importance increases once he drinks the Irn Bru as he imagines himself
surrounded by the popular girls as they adore him opposed too disliking and picking on him
along with another boy. The idea he becomes less of an outcast by drinking the Irn Bru is
what causes this self important revelation.
5. Real Advergame
http://www.irn-bru.co.uk/game/pumping-irn
Classic color scheme: orange and blue
The game has a start screen and instructions on how to play the game, once the game is
over it suggests playing again or returning too the menu to play another. The game itself
has a stereotypical Scottish man in a kilt with a beard, the background is a field with
mountains and a marquee. It has a clear countdown at the top and in the top left corner it
keeps your score.
6. My Advergame
My advergame also has the original color scheme of Irn Bru and also has a start screen and a
game over screen. It is inspired by the popular app Flappy Bird which was really popular when
it existed.
The basic set up of the game is a small Irn Bru can flying threw the air avoiding pipes.
There’s music playing throughout the game, with sound effects overlaying and a
different game over tune when the can hits the pipe.
7. Video Comparison
The shots in the professional advert are more stable and smooth and the transitions
work well with each other, our advert has some unsteady shots and tend to jump
from shot to shot rather statically. This can easily be changed by practice with the
camera as filming was rather new and fresh for us, mistakes were going to be made.
Also financially, the professional video had a advantage, whereas we didn’t have any
money involved nor did we have professional actors. It was filmed in a location not
intended for filming. Our storyline was kept simplistic and was a strength for us as it
didn’t take any intense or difficult shots. We were disturbed some of the times by
people passing and jumping into the shots as we were filming in a public
environment. We also had a short period of time too film and perfect each of our
shots. In order to improve the advert and make it better, I’d try and take more
interesting and more difficult shots too improve the quality altogether and make it
look more professional. Our weaknesses were the setting and how we focused on
quantity instead of quality, we tended too rush some of the filming and this resulted
in some of the shots not being in focus and rather grainy. Compared to the
professional advert, our advert lacked the general ability too put together shots in an
effective and thoughtful way and how we wasted time taking shots that we cut out in
the final result anyways.
8. Advergame Comparison
The professional advergame has more realistic animations, easy controls and a
complimentary color pallet with sound effects that work well with each move of the
character created. Working with pixels for the first time was a challenge and the
colors I used didn’t really blend extremely well together, the ground was uneven,
the sound effects were rushed and didn’t really work that well along with the game.
I think the rushed, unimpressive result of my advergame was due too the lack of
interest I had in developing it and how I could have improved it and made it
impressive looking by better, more accurate editing, blending of the color’s, pipes
and little details within the game. I also didn’t take into account the number of
pixels I used for each animation and how the Irn Bru can might not of fit through
some of the spaces of the pipes because the space was either too big or too small
for it too go through smoothly. A strength of my advergame would have to be the
millennial nostalgia of the popular app, played by teens when they were younger.
