Short Film Proposal Work

1. TARGET AUDIENCE
PROFILE SHEET
By: Varshini Yogaeswaran

2. QUESTIONS
• What is the age range of potential views?
• As my chosen area of abuse is domestic violence against women there will
probably an age range of 16 and onwards. There really isn’t a precise age
range for domestic violence it can happen to anyone. The age rating for
my short film is 15.
• ABC1:
• Based on my chosen area of abuse I believe that there really isn’t a
particular class it points towards to. However, if I had to be narrowing
minded and based on my research it I think it would mainly points towards to
the lower class. C2.
• What gender will the audience be?
• Majority of them would probably be women as it is focused on them and
their pain.

3. • What will the occupation be of potential consumers?
• Supervisory or clerical, junior managerial, administrative or professional
• What factors are potential customers likely to consider before purchasing/
consuming the short.
• If women choose to buy it there are chances that they might be too scared
watch it but mainly buy it as it might give the others a feeling that she is
getting abused. It is very hard to predict.
• How will the cost find out about the short film you are distributing?
• I will advertise my short film on the radio as it would be much cheaper than
advertising it on the TV.
• Will the cost of the product influence a customer’s decision to buy from you?
(If you are selling it- you might argue it is free)
• It will be free at first as I want people to hear about it and watch it, then
based on the growth of the film I will then decide whether it should still be
free.

4. • List all the ways contact could be made with potential customers in order to
gain qualitative and quantitative research
• E.g. quantitative research could include links on social media in order to gain
an understanding of the likes and dislikes of a certain age and gender (i.e.
percentage of likes and dislikes).
• E.g. qualitative research could include focus groups about the narrative of
your film to gain attitudes and opinion of your audience.
• Qualitative: Make a social page about it, magazines or TV adverts, radio.
• Quantitative: Market research, surveys/quiz.
• Probable objections to your short film
• It’s not from the man’s point of view.
• Risk of alienating your secondary audience
• It can alienate my secondary audience as it is aimed towards women and
men will find it hard to relate to as it’s from a woman’s point of view.