PROJECT 6

1. Research
Muhammad Syaffa

2. Existing Products
Link to the
podcast/documentary;
https://youtu.be/fmxGnDbx4PI
Use of audio
The effects that were used are mostly censored sound effect and also their signature jingle to
point out their show’s uniqueness and identity. The only music that were used was their own
signature jingle and they don’t use other music due to copyright. There were occasional time
on different episodes were voice over were used but mostly it was for advertisement.
Content of voice over
The topic that they talk about varies from episode to episode which shows that they are open
to every genres such as horror and even drama gossiping about latest events. The language
used is informal and spontaneous so that the audience can sit back and join in the
conversation as well.
Audience appeal
The reason why their targeted audience would want to watch it is because they talk about the
latest gossip, dramas in the community and their opinions.

3. Existing Products
Link to the
podcast/documentary;
https://youtu.be/nyx9Z
Rsd0X0
Use of audio
They didn’t include any sound effects nor music in their podcast. They also didn’t use any voice
over. It is purely 2 people having an in-depth conversation about music.
Content of voice over
They are talking about the person on the left past experience in documentation and music
specifically Foo Fighters and modern music as well. They are using informal tune so that the
audience will feel relaxed and just enjoy the whole podcast listening to his opinions and
experiences.
Audience appeal
They made the podcast informative with a lot of insights and opinions from his guest which may
be the reason why their targeted audience like to listen to it.

4. Existing Products
Link to the
podcast/documentary;
https://youtu.be/uPqj5GViNpg
Use of audio
They didn’t include any sound effects nor music in their podcast. They also didn’t use
any voice over. It is just 2 people having an in-depth conversation about music.
Content of voice over
They are talking about the person on the right past experience in modern music. They
are using informal tune so that the audience will feel relaxed and just enjoy the
whole podcast listening to his opinions and experiences.
Audience appeal
They made the podcast informative with a lot of insights and opinions from his guest
which may be the reason why their targeted audience like to listen to it.

5. Research Analysis
• What common features do the researched
products have?
– They all use informal tone so that their audience
will fell more relaxed and may enjoy the podcast
more than a formal one.
– They all inserted informative insights and opinions
in their podcast which appeals to their audience.
• What aspects of the research will you include
within your on work?
– I will definitely use the informal tone and insert as
much information as I could.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary = (15-25) years old
Secondary = (25-44) years
old
• I will use informal tone so that it appeals
more to the younger generation both
applies to my primary and my secondary.
Gender
All genders • There is going to be male speakers on the
podcast so that males could actually enjoy
the conversation. Females could also enjoy
the conversation if they are interested
about music.
Psychographic
Belongers • We will talk about recent songs so that
people with that specific psychographic will
find my content interesting.
Social Status
Primary (lower middle class)
Secondary (skilled working
class)
• I will make my product affordable and
accessible by making it available on most
platforms.