The researcher conducted product research, questionnaires, and interviews to inform their Suicide Squad poster design. Product research provided conventions but lacked pre-1990 sources. The questionnaire received 67 responses to determine key demographics and preferences, though the survey format differed on phones. Interviews filled gaps and offered new ideas, but some data was irrelevant. Overall, the main audience was identified as 15-19 year old males and females who enjoy Harley Quinn, Deadshot, and Joker and specific songs. The survey was distributed on Facebook which allowed wide sharing but may have limited responses.

1. Research
Harvey-Hyde

2. Existing Product
• There is no location as it is an animated
image with a blended green and yellow
background
• The angles of the character skulls are angled
differently from one another showing the
unpredictable and chaotic nature of the
characters within the team
• The colours show the differences between
the characters as the colours are different
from one another much like their personality
• The colours of the skulls are all the same
other than enchantress suggesting her as an
outcast, furthered by the fact she turns out
to be an antagonist of the story

3. Existing Product
• This Poster is primarily concentrated on Twenty on
pilots in correlation to their song “heathens”
• This product has aspects in the direction I would like
to go in as it contains a band that contributes to the
soundtrack, and sticks to he theme of cartoon skulls
based on the band/music artist
• The Red and Black is a connotation of the bands theme
outside of Suicide Squad e.g. album covers and
clothing, beyond the black and red of the central
image, the background shows a conventional red,
yellow, blue and green blend
• The font is also in relation to the chaotic, maniac and
unpredictable nature of the suicide squad as the font
(though readable) is very loosely formed and sloppy,
like graffiti, commonly associated with criminal activity
linking with one of the overall themes of the films
(Criminals acting as heroes). This link is also hinted at
by the division in the centre of the skull showing the
contrast between light and dark (Good v Bad), in
relation to the conflict the bottom jaw in the image is
lighter which represents the good overweighing the
bad in both physical and moral conflict.

4. Existing Product
This, as a conventional Suicide Squad
Poster, shows the same colour scheme as
the previous with pink, blue, green, and
yellow as well as a similarly placed logo to
the previous page and how I will place my
logo but the similarities come to an end as
it uses the artists of a song from the album
and the song they co-created all the artists
look successfully intimidating due to their
cartoon skull representations, the Logo is
the colours dark in contrast to the light and
colourful background to stand out and grab
people’s attention
This Song Poster is a mix between the First and the second as it is an abundance of intimidating cartoon skulls
representing people, and the fact they are song artists advertising the song and Suicide Squad
The colours on the characters are different from each other and there is a lot more space between them
showing that other than “Sucker for Pain” they are very separate artists and their colours emphasise that they
are unique from one another the Individual Text and font beside their name showing their name reinforces this.
The Audience may want to buy this product as it may appeal in colour and you may like an artist/artists which
may encourage you to buy in hopes the song will be good based on their earlier work. People may also want to
listen to the song based on the fact it is related to the suicide squad made evident by the art work, logos and
fonts, or by the fact they have heard the song before and this poster made them remember it and how much
they enjoyed it.

5. Existing Product
• This poster is similar to previous ones as it shows
different artists in a collage fashion and shows a wacky
font showing different personality, where some look
serious and passionate other people look wild and
crazy showing, much like Suicide Squad, shows how
different the people are and their contrasted
personalities. The Poster also uses the same colours
scheme just in a different balance
• The differences on the other hand, show live action
song artists, rather than the animated skulls
representing the artists, at a variety of angles and
positions as appose to the skulls always facing the
audience at different angles. The background depicts
an audience with a red filter over them, and this is
contrasted as all Suicide Squad have a Red/Pink,
Green, Blue, Yellow.
• The audience may wish to buy the bands album or the
poster as it may be nostalgic or even visually appealing
possibly due to the colours or one of the many
personalities or good looking males may appeal to
people

6. Research Analysis
• What common features do the researched
products have?
– Colour scheme
– Different personalities
– Character skulls
– Bands
– Suicide squad
• What aspects of the research will you include
within your on work?
– Different personalities conveyed in cartoon skulls
– Bands that have contributed the suicide squad

7. Questionnaire Analysis

8. Audience research:
What Age group do you belong to?
• Observation: the primary age group associated with the survey 15-
19
• What this says about my audience: most of the audience in the
survey are 15-19
• How will your product appeal to this audience: Using conventions
that would appeal to young adults and teens

9. Audience research:
What is your gender?
• Observation: 65.67% Female
• What this says about my audience: More females
responded to the survey
• How will your product appeal to this audience: more
female character to be more relatable and appealing

10. Audience research:
In which medium(s) have you seen
advertising for Suicide Squad? (Music
Counts)
• Observation: TV Advertising 47.76% The 2nd most advertised online advertising
20%
• What this says about my audience: My audience watches a lot of TV and internet
based advertised
• How will your product appeal to this audience: The Image that is my poster can be
used in all mediums except radio so it can be used at the end of a TV ad, or add a
print ad online as you scroll through Facebook, or 9GAG etc.

11. Audience research:
Have you seen Suicide Squad? If yes,
did you enjoy it?
• Observation: most people have not seen the film (50%) but most that did
enjoyed it (43.97%)
• What this says about my audience: The majority of people enjoy suicide
squad
• How will your product appeal to this audience: My product is based on the
Suicide Squad film so if people enjoy it they will be reminded of the film
by my product

12. Audience research:
Favourite Suicide Squad Member/film
Character
• Observation: Most of the Audience chose Harley Quinn(43.75%), 2nd is Deadshot
(20.31%) 3rd is The Joker (12.50%)
• What this says about my audience: the Female Majority in the survey chose Harley
Quinn as their favourite as it appeals to the feminine nature and a natural
attraction towards other women
• How will your product appeal to this audience: my product will contain the top 3
favourites to appeal to the audience’s preference

13. Audience research:
Which of these songs have you heard
of?
• Observation: Sucker for pain the most with (58.21%), 2nd was you don’t own me
(55.22%) 3rd was Bohemian Rhapsody (53.73%) and 4th was Heathens (52.22%)
• What this says about my audience: These are the songs that appeal to my
audience
• How will your product appeal to this audience: I will include the top 4 Songs and
their artists in my Product depending on their favourites in a later question this
then appeals to the audience

14. Audience research:
Do you like the Suicide Squad
Character Skulls?
• Observation: Of the people that have seen the Squad Skull the majority like them
• What this says about my audience: they enjoy the cartoon version of the
characters and may want to see more of them in the future
• How will your product appeal to this audience: they have enjoy the Animated
Suicide Squad Skulls so if my product were to contain them it would gain a positive
reaction from my audience.

15. Audience research:
Which your favourite Suicide Squad
Song?
• Observation: “Heathens” had the most votes (16) 2nd is “Sucker for Pain” (9) 3rd is
“You don’t own me” (5)
• What this says about my audience: The audience favour these songs and may
possibly want to see/hear them referenced more often e.g. in my product
• How will your product appeal to this audience: because they like these songs I will
reference these songs and their artists in my product
Heathens 16
Sucker For Pain 9
You don’t own me 5
Bohemian Rhapsody 4

16. Interviews

17. Interview 1
1. Should the title be high low or central and why?
• I believe that the title should be in the middle because it just seems to look better.
2. Who of the 3 should take the spotlight in the final poster? Joker, Harley, Deadshot
• I think it should be the joker because he’s kind of the face of the suicide squad and
is the most memorable.
3. What little details would you be looking for in a Suicide Squad poster?
• I would be most likely looking for some small quotes or images that make me
laugh.
4. Should the Poster be quite busy with little explosions and whacky icons or quite
plain with the title and the character skulls with their names and song titles?
Explain
• I think it should be a bit of both because the skulls are cool and the whacky icons
can be used for a bit of humour.
5. Should there be a few lyrics on the screen from the chosen songs (“Heathens”,
“Sucker For Pain”, “You Don’t Own Me”)? If “Yes” Please list a few
• I would only have lyrics for songs that are the most recognisable and that
represent the violent nature of the suicide squad.

18. Interview 1
• Observation: My audience like comedic
elements shown by the desire of humorous
images and quotes
• What this says about my audience: my
audience (15-19) like humour and the
aesthetics of the Suicide Squad Skulls
• How will your product appeal to this
audience: I will include both comedic and
aesthetically pleasing elements

19. Interview 2
1. Should the title be high, low or central and why?
• Central, because it shows order and professionalism and will look like a real poster
2. Who of the 3 should take the spotlight in the final poster? Joker, Harley, Deadshot.
• Harley Quinn because she is a major character to the plot
3. What little details would you be looking for in a Suicide Squad poster?
• The colour scheme and the character expression
4. Should the Poster be quite busy with little explosions and whacky icons or quite
plain with the title and the character skulls with their names and song titles? Explain
• Whacky icons and explosions as it shows more detail and suicide squad convention
5. Should there be a few lyrics on the screen from the chosen songs (“Heathens”,
“Sucker For Pain”, “You Don’t Own Me”)? If “Yes” Please list a few
• Yes, I could include “I’ll torture you” “I tried to warn you just to stay away” “Don’t
tell me what to say” “You don’t own me” “All my friends are heathens” “I’m just a
sucker for pain” as these are either main lyrics to the songs so they will be easily
recognised or lyrics that express the aggression and violence of the Suicide Squad

20. Interview 2
• Observation: The audience prefer a central title, Harley
Quinn as the highlighted character, song lyrics spread out in
different areas of the poster as well as small whacky images
• What this says about my audience: The audience want to
see an in depth side to the Suicide Squad through small
images and quotes and song lyrics representing the
characters and their personalities
• How will your product appeal to this audience: I will include
song lyrics on the poster and little images like cartoonish
guns to relate to characters like Deadshot or a little
lightning bolts and laughing faces to represent Joker and
Harleys insanity

21. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-19 • Humour, Violence, Conflict
Gender
Female • Femininity, Harley Quinn
Psychographic
Comics, Tumblr, • Suicide Squad
Social Status
In a
relationship/single
• Hint the conflict between Harleys
Feelings towards Joker and Deadshot
(Love Triangle)

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-19 • Humour, Violence, Conflict
Gender
Male • Joker and “Badass” characters
Psychographic
Comics, Tumblr, • Suicide Squad
Social Status
Single • Hint at more conflict.

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• Strength, This was helpful as it helped gather Conventions and material that can be
used in my final product such as logos and Character Skulls
• Weakness, there were not enough sources for the “pre 1990s” section
– Questionnaires
• Strength, I had 67 responses that helped my project vastly and the answers brought
my ideas to a faster conclusion
• Weakness the Survey monkey tools were far different on smartphone than the PC
– Interviews
• Strength, the interviews helped fill in the blank spots I missed in the survey and gave me
new ideas to proceed my project
• Weakness, some of the data was irrelevant which caused a bit of digging through the
information to find that that is relevant and useful

25. Research Evaluation
– What sort of a response did you get?
My main audience were 15-19 Males & Females that like Suicide Squad who like
Harley Quinn the most, followed by Deadshot followed by Joker. This audience
also favour the “Heathens” followed by “Sucker for Pain” followed by “you don’t
own me” finally followed by “Bohemian Rhapsody (Panic! At the Disco)”
– How did you distribute your survey? Give an advantage and a disadvantage
• The survey was released via Facebook, through direct message and sharing it on
my Facebook wall and over the course of 24 hours I had over 65 responses