HOW MY MAGAZINEAPPEALS TO THETARGET AUDIENCE. By Joshua Davey
Colours Colours on front cover- The colours used on the front cover are red, black, grey, white and yellow. The reason for choosing these colours are because they are all very conventional of the rock genre, and will therefore appeal to the target audience. Also I found out through my research of the genre and in my surveys of the target audience that these colours are most appealing. The reason for using red, black and grey are because they connote violence, aggression and danger which is closely linked to the rock genres connotations. So they will appeal to the audience. I used the other colours (yellow and white) because are typically used on rock magazines to make the other colours stand out because they contrast with each other, therefore making it easier to read for the reader.
Colours on contents page-The colours used on the contents pageare red, black, yellow and white, thesame as on the front cover. I did this tocreate a house style for the magazine,so that it‟s recognisable to regular buyersand members of the target audience.I ensured I either used light colours forthe text and dark colours for thebackground, or vice versa. As you cansee I have demonstrated both ways,which make all the text stand out to thereader, therefore making it easier forthem to read.The use of these colours allow mymagazine to create the feel of a rockmagazine, because of their aggressiveand violent connotations.
Colours on double page spread-I have used exactly the same colours onthis page as I have done on the contentspage and front cover, to keep with thesame house style and createrecognisability.The use of having the body copy in whiteand the background in black is to makethe it stand out to the eye, with appealsto the reader greatly.I‟ve also stuck with the use of red andblack to enforce my point to the reader ofwhat genre the magazine is, because byusing these colours you can easily tellwhat magazine genre it is, just by seeingthis page.
FontsFonts on front cover-Overall I have used 4 fonts for my frontcover, with 3 being in sans serif whichappeals greatly to the target audience asthey‟re younger and it‟s conventional ofthe genre, which I found out through myresearch.The other font is in serif, but is used forthe masthead, as although serif fontsaren‟t strictly conventional, this one givesoff a conventional rock feel, and you caneasily distinguish the genre just by themasthead alone as they‟re typical rockfonts.Overall my fonts used are allconventional of the genre becausethey‟re sans serif or serif with the rockfeel, they‟re all bold and stand out, anddraw the reader in because of theboldness. So overall they appeal to thetarget audience.
Fonts on contents page-For the contents page I have used onthis page are exactly the same as theones used on the front cover, mainly tocreate recognisability within themagazine as I did with the colours.These fonts used all stand out the readerbecause they‟re large and bold, which isconventional of rock magazines and alsoappeal to the target audience becausethe style is related to the genre, as wellas it allows them to read the page better.I‟ve also made use of boldness in mycontents page by making the headingslarger and bolder so they stand outbecause they‟re eye catching, and thenthey‟d read the actual contents which isalso in a bold font.
Fonts on double page spread-The fonts used on the double page spread are less varied because I wanted to keep thebody copy all in the same font. All the fonts included on the double page spread aresome of the ones I‟ve previously used on the front cover and contents page, which addsto the house style of the overall magazine. The fonts used are all sans serif which isconventional of the genre, and appeals to the target audience. I‟ve included various fontsizes and boldness the further into the page you get, for example the headline is thelargest piece of text on the page, then the standfirst, then the pull quote, then the bodycopy. This is to draw attention to the main part of the page; so the headline and standfirst catch the readers attention then the body copy does, and to keep appealing to thetarget audience I included a pull quote to break up the text, which is bolder than the bodycopy so it catches their attention.
Content of magazine and articles Content of front cover- As this is a rock music magazine, the target audience will be interested in rock music information, so the main content on the front cover is information about what is inside the rock magazine. I‟ve included a pull quote on the cover to attract attention with the audience, as it leaves them wondering about the full story as it says “I‟m lucky to be alive”, therefore it draws them in. I‟ve also included featured bands along the bottom strip to attract them, as it would interest them to see if their favourite bands are featured inside. Also the use of free posters would attract the young target audience, as in my questionnaire the majority said it‟s a major appealing factor of a music magazine. I‟ve included coverlines to have the same purpose as the pull quote, to attract them into wanting to find out more about the situation, for example “Break out split!” would get them questioning what happened? And why? So overall the content of the front cover does the job of enticing the audience into reading on.
Content of contents page-The contents of this page is conventional as itincludes all of the typical elements of a contentspage, being the actual contents, a large image,and additional eye catching features, so this allmakes it appeal to the target audience.The image is used on this page to attract thereaders attention, as it‟s conventional, and willtherefore draw them into reading the othercontent.The two main features that appeal to the targetaudience are the competition with the socialnetworking reference, and the subscription offeras these are what the target audience told methat appeals to them the most out of theadditional features available to answer, in myquestionnaire.Overall these items will appeal to them becauseof the short and snappy references, like “WIN!”,“SUBSCRIBE!” and the twitter logo.Also the language used in the competition textis appealing as it uses slang and informallanguage, such as „check out our twitter page”and “ the amazing Feared Fangs”.
Content of double page spread and article-The content of my double page spread appeals to the target audience because itincludes conventional items such as one large image, scattered smaller images, mainbody copy, boxed out information, page numbers, a standfirst and a pull quote.They find it appealing because the large image draws in the reader the kicker catchestheir attention and makes them want to read the article, and then the information isbroken up by a pull quote and other images which makes it less boring to look at, andbreaks up the text into smaller segments which is appealing because it‟s aiming at ayoung, and immature audience. The article is appealing because the language used is informal and includes swear words and slang, which is appealing because it is regular language for the target audience, which they would use regularly. Examples include “Feared Fangs have been working fucking hard as hell” and “12 epic albums”.
ImagesImages on front cover-The images used on the front cover are allconventional of the rock genre, as they includeconventional mise-en-scene, facial expressionsand shot types; this therefore appeals to the targetaudience and attracts them to the magazine.The mise-en-scene of all of these photos areconventional because they include musicalinstruments related to the genre, they‟re inlocations such as at a gig, in abandoned run downareas, and in the studio.The lighting is conventional because the largeimage, set outside their gig venue is mildly brightwhich shows that what they have to come issomething amazing. The abandoned area lightingis in low key lighting which represents the area, andthe other two shots are in high key lighting.The shot types used are all low angle shots, andmid-shots which are conventional of the genre,which appeals to the target audience.
Images on contents page-Only one image has been used on the contentspage. This image appeals to the target audiencebecause it‟s in a setting that‟s conventional of thegenre, it includes conventional mise-en-scene, ofinstruments and low key lighting, it includesdepressed facial expressions, which areconventional, and it is also a conventional shot typebeing a low angle shot.All of these features of the image appeal to thetarget audience because it‟s conventional andtherefore draws them into the magazine; also thefact that it sets off a depressive tone.
Images on double page spread-The images on this page are all appealing to the audience as they are directly related to thearticle featured, which also expand on the information, and give them more of an incite intothe article before they read it.The main image is conventional and draws in the reader because of it being a low angle shotand its use of props and dark clothing. The other images appeal to the target audiencebecause they‟re action shots of two members and they also break up the article making iteasier to read for them, which appeals to them.
Mode of address Mode of address on front cover- The mode of address on my front cover is aggressive, but it also puts across the tone of excitement. The fonts and colours all put across the tone of aggressive (for example the masthead) as do the image facial expressions and some of the small image stances. But the main image stances shows the excitement, which links in with the featured headline “Feared fangs are back!”, so it shows their excitement to be back. This therefore appeals to the target audience because of the conventions being used.
Mode of address on contents page-The mode of address used on this page is amixture of depressive and aggressive, whichare both tones that are conventional to thegenre and will therefore appeal to theaudience.The fonts and colours used set off the boldaggressive tone with the use of contrastingcolours and large bold fonts.The main image sets off the depressive tonemainly with the facial expression, but alsowith the laid back, slouching stance and thedesolate area in which the photo has beentaken in.
Mode of address on double page spread-The mode of address on the double page spread is the same as on the front cover, as this isthe article that is relating to the front cover, so I thought I would keep it the same to keep thesame house style, as it would appeal more to the target audience.The tone set by the main image is the same as the main image on the front cover,excitement, but then the some of the facial expressions show other tones that areconventional of the genre, for example depressive and in the smaller pictures aggression.Also the fonts and colours used all connote aggression as they bold, large and stand out theaudience, therefore making this appealing to the target audience.
Layout The layouts used on my magazine are all conventional and appeal to the target audience, because they‟re all cluttered. Also because they use the route of the eye, for example on the double page spread the large conventional image is the first item the reader would see, therefore would draw them in.