1. Target Audience Analysis
For pre production of my music video, I decided to research my target audience to
gather more information and evolve my ideas for my chosen music video – Katy Perry 'Last
Friday Night'. I asked 15 14-25year olds boys and girls.
I found everyone listened to music every day, and everyone, bar one, has their own MP3
or IPod to play their chosen music. Their chosen music varied, the most popular genres were
Pop music, Indie and R n B with the least popular being Dance and Classical Music.
Majority of the target audience that I researched downloaded their own music with their
own money.
I asked a question about Gigs and Live bands, but the answers were mixed about the
artists that had been seen, and they did not follow their desired choice of music. The artists that
were associated with the Pop music genre were, Take That, Britney Spears, Michael Jackson Lady
Gaga and Katy Perry.
I decided to finally ask questions that are associated with my music videos to gather
ideas, such as, I asked my target audience what they usually wear on a Friday night and majority
of people said Smart casual, as they are usually out, going to a party or at a mates house, one
person said they did nothing. I finally asked at a party with your friends what would usually be
happening, the responses varied:
 Dancing
 Eating
 Drinking
Favioured genre of music
Pop
Indie
R n B
Dance
Rock
Britpop
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own money not own money
download
cd

2.  Socialising
 Music playing
 Kissing
This research has helped me to understand what my target audience will be looking for in my
music video by has also helped me with my ideas and wardrobe for the music video.
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dress to
impress
smart
casual
really
casual
slobby
clothes
males
female