3. Masthead
Selling line
Main image
Model credit
Cover lines Cover line
Cover lines
Main cover
line
Barcode
Dateline
4. Masthead
Dateline
Model credit
The selling
line
Main image
Cover lines
Cover lines
5. ELLE
Elle is a worldwide magazine of French origin that focuses
on women's fashion, beauty, health, and entertainment.
Elle is also the world's largest fashion magazine so includes
lots of the A-list celebrities from around the world on the
covers. It was founded by Pierre Lazareff and his wife
Hélène Gordon in 1945. In1981Hatchette Magazines which
owned the then struggling ELLE was brought by Daniel
Filipacchi and Jean-Luc Lagardère and ELLE was
launched in the U.S. ELLE translated in French means ‘she’
and is specifically aimed at young women aged between
16-30. The adverts in the magazines are aimed at women
who like fashion and beauty which is why there are a lot of
fashion cosmetic brands wanting to advertise in this
magazine. In most fashion magazines including this one
there is a lot of advice and tips for women about food,
fashion and exercise. The type of readers are generally
people with throw away money who are willing and can
buy the products advertised in the magazine. 73% of
readers have subscriptions with the remaining 27%
purchasing single issues, which has helped make them the
only fashion magazine to increase their newsstand sales
within the space of 5 years. The type of fashion in this
magazine is celebrity high street fashion. Celebrities are
shown wearing glamorous clothes or the latest trends on
the front of the magazine, then throughout celebrities
clothes are matched or compared to something else more
affordable to buy.
6. GLAMOUR
Originally called Glamour of Hollywood, the
magazine was founded in 1939 it promised its
readers the “Hollywood way to fashion, beauty
and charm”. It has been known to have a lot of
first in the magazine world, like; the first magazine
to put an African American woman on its cover,
the first to extensively write about abortion rights
and first to address its female readers from the
viewpoint of work outside of the home. Glamour
magazines target reader are women aged
between 18-49. However recently with the
celebrities on the front cover and the type of
fashion I would say the target audience in my
opinion is a young age maybe 18 to 25. The main
focus point of this magazine are coverage of
current events related to beauty, fashion, health
and relationships also with women’s issues, work,
money and law.
Glamour magazine is a little bit bigger than most
others and is a high competitor because of the
celebrities used, price and contents. The key
words used on the website are celebrity gossip,
fashion trends and hair and beauty tips. This is
attracting young women and I can tell straight
away what's in this magazine and what kind of
magazine it is.
7. Masthead & Selling Line
This is the selling line for this
The name of the magazine is the magazine. It is usually if the
logo because that’s all people magazine has a motto that it uses all
need to see to know what it is. Its the time to attract a certain
big and the E is the first part of audience and make people want
the logo, this is why it isn’t to buy it. However some magazines
covered up. It isn’t covered on change there selling lines on certain
any magazine because its on the magazines if it’s a special one, for
left so the first part that is always example like on this magazine its
seen when sold in shops. The logo selling line is ‘our biggest fashion
is a bright colour that stands out issue of the year’ Because its
against the background so that it advertising that it’s a ‘must have’
can be seen, which is also why it copy. Selling lines are used to do
spreads across the whole top of exactly what they say buy helping
the page. The logo is the part sell the magazine making it sound
that needs to be seen. better.
8. Masthead & Selling Line
This is the logo for glamour
magazine and is positioned
all the way along the top in
big bold writing to make it This is the selling line for the magazine.
stand out so people can see This magazine is promoting that this one
it out of many other is ‘the style issue’ they have made this
magazines. The left side of text bigger and bolder so people read
this magazine like all others it and see it better. This is the part of the
isn’t covered up so people magazine that is used to sell it. It does
can see the start of the logo this by targeting a certain audience
(masthead) and easily see with what it says. Underneath the big
what magazine it is. text there is a little slogan that will
appeal to women who want to be just
like the slogan says. They keep them
short so people can read them quick
9. Main image
Katy Perry is the main image on this
edition of ELLE. She is the only image on
the front cover and so she stands out. The
image of her covers up part of the
masthead because people know what the
magazine is so they are more interested in
who is on it. Also the model being over the
top makes the magazine stand out more.
The main image has been placed on a
bright pink background and ELLE is typed
in white so Katy Perry's purple hair and pink
dress stand out against these colours but
also blend and all work together to make
the first look at the magazine fun and
interesting. This magazine cover is quite
busy because of the text and all the
different fonts and colours. Then the
models dress has got pattern on it. I think
this cover is meant to represent Katy’s
personality because its bright and fun and
everything is bold and loud.
10. Main Image
Emma Watson is the main image
on this magazine. She is the only
image on the front and covers the
whole of it. Magazines use this
technique because it attracts
people to the magazine because
of the model. Also its not to busy
there’s not much to think about its
simple and sophisticated. I think it
attracts a different audience
because its not full of pictures like
kids magazines, it gives them an
older look. The main image here is
covering some of the masthead
which you see on a lot of
magazines. I think this is because
people can tell what the
magazine is called or already
know it, so there looking for what's
on it. The main image is the
attractor.
11. Cover Lines & Main Sells
These are the cover lines and the main cover lines.
They help to sell the magazine by putting the best bits
on the front to make people want to buy it. The cover
lines are mostly or partly bold to draw peoples
attention to them. The main sells are both in black
bold text on this magazine and company's usually do
this on all magazines because it makes them look
stronger and more interesting. The lines are positioned
on the left and the right all the way down the side so
the model can be seen in the middle. Putting the
name Katy Perry in black bold makes readers more
interested because its her and so more likely to want
to buy and read the magazine.
12. Cover Lines & Main Sells
The cover lines on this magazine are completely different to
the dress Emma Watson is wearing which fills most of the
page. This is so that it stands out and can be seen better by
people walking past or looking. The main selling lines are in
bolder bigger writing than all the other selling lines. This is
because the magazine know what people are going to be
more interested in reading so they make them big so people
can see a bit of what's inside. On tis magazine there are
more selling lines but it doesn’t look to busy because the
main image is kept simple with only one statement colour.
The key words in the cover lines are a bright orange to make
the statement look better and get people interested by just
seeing one word.
13. Comparisons
Both magazines use bold text for main selling lines. All the selling lines
are both placed on either side of the magazine all the way down
both sides. This is a thing that most fashion magazines do because of
the model or celebrity on the front so that we can see them and their
outfit. On both magazines the model cover up part of the masthead
but never the left hand side. This is because both magazines are
trying to sell the person on the front to help to sell their magazine.
Both strongly try to advertise that their magazine has fashion in it, and
this is the main selling line on both. These magazines are within the
affordable range for people who want to keep up with fashion health
beauty and lifestyle. Both of them are £2 in shops however subscribers
have to pay £13 more a year for Elle. Both are similar they both have
fashion and beauty and celebrities in, but ELLE has news and politics
in and it is recommended to people who are interested in the news
side of fashion also rather than just advertising.
Glamour Magazine is ELLE’s biggest competitor with 500,000 in
circulation. Glamour focuses on high fashion as well as high street
fashion just like ELLE but Glamour has been running for 46 years more
so has had more readers over the years and kept that number up.
Both sell to a similar target audience of 18-35 on average and to
young people particularly women, but ELLE is a lot newer so still has
time to overtake and steal some of the glamour readers. Mostly the
target audience will just buy both though as they do have some
differences.
14. Have an interesting masthead
that stands out. Bold selling lines
A main image of a about the model.
model filling the front
page.
Have a main Have something
selling line. about fashion and
style on the front.
Ideas for my own magazine
Have the most
important and
interesting
Bright colour
selling lines on
the front to
Cover lines on both sides text to make
make people of the magazine to show it stand out.
buy it. what's inside.
Use two types of different colour text to
Make sure I aim for my make key words stand out for
target audience.
customers to see better.
