2. task
Vocational Scenario or Context
TeenScene Media are a media production company producing media products across a range of sectors. They are planning a new range of products designed to appeal to young people from 13-19 across a range of
demographic backgrounds and are researching how past and present media products are created to engage specific audiences.
In your role as a junior researcher they have asked you to write a report reviewing a range of media products from the audio/moving image, publishing and interactive sectors that have been produced by their competitors to
analyse their purpose and how they have been created to engage their audiences.
They have then asked that you focus on a range of products from one of the sectors to analyse how genre, narrative, representation and production techniques are used to create meaning for the audiences. Your findings will
be used to help develop new media products for the teen audience.
Part 2 of your report must focus on examples of media products from the following media sector:
● publishing
Your report must analyse how each product has been constructed to generate meaning for a specific audience and how the audience may respond to the product.
You must consider:
• the narrative of the product
• the generic influences and how the products use or subvert the codes and conventions of that genre
• representation of people, places, issues and events
• how genre, narrative and representation combine to create meaning for the audience
• how different audiences may interpret the product.
4. vogue: publishing analysing magazines. Fashion
within the magazine vogue has used different conventions to make this magazine be appealing to the audience range of teenagers
and an secondary audience of adults. We can see this when within the magazine typography such as san-serif fonts has been used
to represent and appeal to a younger audience as san-serif fonts appear to show as more modern. Whereas, other typography used
such as serif fonts has been used to represent and appeal to an older audience as it appears to be more traditional and classical.
The text has been placed in a thoughtful way and so the text doesn’t cover the main image/model as the cover lines and text are
designed to be at the side of the magazines (rule of thirds). In the coverlines, the design/text has been written in a thoughtful way as
throughout the coverlines they use alliteration which further catches the audience's eyes as when reading it, it will be catchy to them.
In addition,different audiences have been interpreted as the this product is targeted towards a younger audience as a primary
audience along with a secondary audience of young adults. The economic group of this magazine would be targeted towards group
A-C2 as you have to be able to purchase this magazine and vogue prices are high. Even further, the ethnicity of this magazine would
be white british/america as the model on the main image appears to be that. However, this magazine can appeal to everyone. In
addition, the gender of this magazine shows to be targeted towards females as the pink across the cover is contrasting that to us.
Secondary audience is being shown through the typography and text as this magazine is exploring to the audience over a collective
fashion/makeup looks which appear to be presented as mature. However, within the coverlines it appears to appeal to younger
audiences as its saying “princess dresses” which is shown to be childish and also vogue has used exclamation marks which
teenagers appear to use a lot within texts or on social media. Generic influence has been used strongly throughout this magazine it’s
being presented to this audience as fashion and makeup advice which influence the audience to explore these different styles and
techniques included in this. I can clearly see that vogue has chosen the narrative of this magazine to be glamour and is telling a story
to the audience how to become their most glamorous self through fashion as the splash “oh so pretty!” is highlighting this. To
reinforce this vogue has done this to represent/combining this to create a meaning for the audience. Vogue has chosen the cover of
this magazine to be lana del rey as this creates an impression and it attract/persuades lana’s audience to buy this product which
creates a wider audience range for them as a brand. Representation is used throughout this magazine as the brand vogue has telled
a narrative through the front cover as this is being represented to the audience as being glamorous as the cover star is showing this
to us. Furthermore, representation is reinforced with vladimir propp theory is shown to be a princess as the colour palette pink within
the magazine and also with the cover stars glamour which is shown to be adored by the audience and makes the audience want to
have her beauty. This is apparent in the makeup the cover star is wearing as the lipstick is shown to be glossy along with the
costume being classy as its shown to be a formal dress, along with the dress the cover star is using props such as jewelry which is
shown to be in diamonds and shows that the cover star is possessing glamour to the audience along with wealth. In the photography
used vogue has used medium body shots to get the audience's attention and to get the audiences direct address due to the models
body language which is shown to be confident along with the the models eye contact with the audience. In a software such as
photoshop the editing techniques have been used within the main image is contrast to present the highlights, tones and shadows,
they have also used hue and saturation to give off a warm toner/ feel to the audience.
5. Magazine: in analysis in detail (appealing to the teenage audience)
Typography: within the typography
used it has been used this way to
appeal to the audience range of
teenagers between 13-16 as the font
used is san-serif which is represented
as modern which contrasts to the
teen audience as they are in a
modern society. Furthermore, the
masthead is in serif fonts to appear
more classical and traditional, as it is
an house style of vogue as this font is
in all vogue magazines.
Rule of thirds: the magazine design/layout is
conventional as the magazine is shown in the
rule of thirds which makes it eye catching and
appealing to the audience as its in perspective
the audience's eyes. Furthermore, the text and
masthead is designed not to draw attention
across the model therefore the narrative is
focused on the model (lana del rey).
Colour palette: the colour palette is designed to
target an audience of young teenage girls as the
colour is designed to be associated with gossip
and pink is seen as sweet/innocent therefore, we
can see that this is contrasting to the model as
she is being represented as glamorous to the
audience.
Main image: we can see that the model
star lana del rey has been used to
represent the idea of beauty to a young
teenage audience as from the propp
theory we can see that she is being
presented a princess this is being
shown through her beauty and how
admirable she is. This contrasts to the
pose as the model’s body language is
shown to be confident. Furthermore,
the hair is representing a natural look
as its volumed with a 90s style which
could contribute to an older range
audience. Within this main image a
medium shot to contrast confident body
language.
Linking to young rubicam: we can see that the
brand vogue has used different codes and
conventions to provide the audience to be
explorers within different styles and beauty as
they are influenced by the models style and the
way vogue has presented this to the audience.
6. Teen vogue: publishing analysing magazines. Fashion
Within the magazine the typography is used to appeal to the target audience as throughout the magazine the type of
text used is san-serif which is shown to be more modern which is associated with the teenage audience as teenagers
are in a modern society. Furthermore, the colours used are shown to be appealing and eye catching to the audience
as the keywords throughout the magazine are either highlighted in purple or pink which is also normally associated
with the female gender. This is illustrating to us as readers that the magazine will be either about female fashion or
makeup. The photography shown is the model Emma Watson featuring in the main image which will draw attention to
the audience as the actress has performed in teenage films such as harry potter which would further appeal to the
target audience. Even further, teen vogue has used defocus effect within the background to draw attention to the
model as this will bring a further audience if there’s a well known celebrity in the cover image. Teen vogue has also
used effects editing techniques) within the photography such as contrast and levels of saturation to bring a warm tone
to this image. Furthermore, they have also used tools such as dodge and burn to bring out highlights within the
models face and shadows within the main image. In addition, the target audience of this magazine is teenagers as
within the splash of the magazine it is saying “A+ fashion” which is appealing to the teenage audience as teenagers
attend school. The secondary audience would be young adults as within the masthead of the magazine they have
used serif fonts which is shown to be classical and appealing to an older range audience as it is shown to be classical.
Teen vogue has also used “teen” in san-serif fonts as it highlights to the audience that this magazine is for teens and
that san-serif fonts are shown to be more modern/appeals to the target audience. While on the masthead “vogue” is
shown to be a traditional font of vogue and is a house style. The layout is shown to be in the rule of third as the cover
lines, splashes and masthead is not shown to be covering the main image or the model and the design is really
important as all the text is either on the sides. The genre of this magazine is shown to be about fashion and will
include lookbooks/ideas for the teenage audience, this will have the audience to explore this and influence them to get
new styles within fashion. The narrative that teen vogue is represented is style and glamour through fashion/school as
the cover lines “A+Fashion” is presenting this Furthermore, we can also see glamour being told throughout this
magazine as the cover star is wearing jewelry which is shown to be expensive, which is further reinforcing the
narrative of glamour and beauty. Furthermore, linking to vladimir propp theory we can see that the cover star Emma
Watson is reinforcing the idea of being a princess and a donor as her princess side is shown to represented through
her glamour/beauty and for her to be adored by the audience while her donor side showing as within the magazine
she is shown to help young people with fashion and she does a lot for women within the media. Also young and
rubicam is linked when the audience is will be an succeeder and explorer as they will explore the different styles within
this magazine along with following the cover star to succeed in self-confidence as the cover stars body language is
representing that to them.
7. Magazine: in analysis in detail (appealing to the teenage audience)
Typography: within the typography
used it has been used this way to
appeal to the audience range of
teenagers between 13-16 as the
font used is san-serif which is
represented as modern which
contrasts to the teen audience as
they are in a modern society.
Furthermore, teen is highlighted in
bold/italics in the masthead as teen
is the main focused audience in this
magazine.
Coverlines: “stardom, style
and school”is associated
towards the teenage
audience as we fixate
school to the teenage
audience.
splash: the splash is further
reinforcing the teen audience
as its focused on school as it
says “A+ fashion”
Main cover: we can see the model has used good body
language as emma watson is standing up straight with
confident and making eye contact with the audience this
is to create direct address. This targets the audience
towards the magazine as they feel involved in the
magazine. Furthermore, we can also see that the brand
teen vogue has used photoshop or different softwares to
engage a warm tone/feel to the audience. In addition, the
lighting is shown to be natural as we can see that the
cover star has a natural glow towards the side of her face
which is further promoting natural beauty within a
teen/young adults audience.
Colour palette: is appealing towards the primary
audience as we associate teenagers towards
bright/vibrant colour schemes which would further
make them read and interact with this magazine as it
appears to be bright and outstanding to them.
Furthermore, it also is also attracting both genders
due to the colour palette having both pinks/purples
and blues.
Linking to young rubicam:we can see that the brand
vogue has represented this magazine in this way to let
the teenage audience to explore different styles/looks
covered within the magazine. Furthermore, this allows
the audience to be succeders as they are able to take
influence from this magazine.
Rule of thirds: we can see that this
magazine is conventional as the
magazine is shown in the rule of thirds.
9. billboard: publishing analysing magazines. music
Within the magazine the typography is shown to have san-serif fonts all throughout the text of this
magazine. This would appeal to the audience range of teenagers (14-16) as san-serif fonts are associated
towards teens due to them being in a modern generation. Furthermore, in the typography “katy perry” is
shown to be in serif fonts which is shown to be more traditional and classical which would further appeal to
an secondary audience of young adults, this would be because the older audience may be interested in
this magazine as the main model is katy perry and they might know the music artist from her music.In
addition,in the masthead the colours are shown to be filled in with primary colours and this would further
be appealing to both genders and billboard has also applied this as teenagers are fixated towards
bright/vibrant colours which would interest them more to read this. Even further, the photography is used in
an effective way as the model is shown to have direct address to the audience as the models eyes are
looking into the audience. The mise en scene used in this props such as flowers which contrasts to katy
perry blooming in her music as the cover lines say “new queen of pop”. The lighting is shown to be shining
into the models face as the highlights are shown all throughout the models face/body. The image editing
techniques used are tools such as the dodge and burn to make the highlights/shadows stand out all
throughout the imagery. Even further, the primary audience would be teenagers as throughout the
magazine billboard has used different features to make it appealing to them such as typography, the
imagery and the colours used. The layout and design is shown in the rule of thirds as the masthead or any
text is not taking any attention away from the model and the cover lines are shown within the side of the
magazine. Furthermore, the genre of the magazine is shown to be about music, this influences the
audience to explore different genres of music just from reviewing this magazine as this magazine involves
the music of pop. The narrative of this magazine is shown to be a story behind music and for the audience
to explore the different genres of music such as the cover lines is highlighting this to them, this further links
to young and rubicam as the audience seeks to be explorers to this magazine, which leads them to further
aspire and succeed as they might be influenced by the cover star to take a career in music. In addition,
linking representation to vladimir propp theory we can see that the cover star katy perry is shown to be the
princess as she is presented as glamorous and admirable to the audience, furthermore she also fits to be
representative of a princess as she has been in the public lighting since she was young and has grown
fame. Also linking into the idea of public lighting the lighting shown in the magazine has shown to be
outshining the magazine.
10. mojo: publishing analysing magazines. music
Within magazine the brand mojo has used different codes and conventions to appeal this magazine to teenagers (primary
audience) and the secondary audience being young adults. We can see that in the magazine typography has been used in a
range in different fonts for example san-serif fonts (bold) have been used to draw attention to a younger range audience as
the younger audience appears to be in a modern society whereas serif fonts have been used to appear vintage/traditional
and classic to the audience which appeals to the older audience. Furthermore, it has also included a handwritten font in the
masthead which is presenting freedom to the audience as the font is shown to be freely handwritten. In the cover lines also it
have has exclamation marks to appeal more to the teenage audience as they mostly use them within social medIa captions
or within texts, it also shows that the brand of the magazine is excited about their points made within the cover and is
exaggerating to the audience. In the main image photography we can see that the cover star (lana del rey) has used direct
address with her body language and eyes as she’s formally making eye contact with the audience which further makes the
audience interested to this magazine. The primary audience is aimed towards young teen audience as we can see the brand
mojo has used different code and conventions to appeal this to them, such as using coverlines and using a vibrant colour
palette to further appeal this to them. The secondary audience (18-24) is targeted towards a young adult audience as the
magazine cover appears to be vintage as the brand mojo has used a vintage aesthetic to make it look eye catching, within
the cover star lana del rey she is a well known music artist who is shown to be vintage and aesthetically pleasing, this is
shown throughout her clothing. To reinforce this the effects within the imagery is show to have hue/saturation which is been
enhanced within the background to contrast the coverlines/text in the magazine. The photographic techniques has been used
by using different photography shots such as a medium shot and it is shot from an angle of a medium close up. Within, the
magazine we can tell as an audience that photoshop/indesign has been used as we can see editing has been down within
the typography and the imagery as in the photography dodge and burn has been used as highlights/shadows are enhanced
in the model and background. In addition, the brand mojo has made the ethnicity of the audience white american as the
model star is showing this but however the magazine is appealing to all ethnicities as this magazine is sold worldwide. The
magazine layout appears to be conventional as the: masthead, cover lines and elements of the magazine shows to be in the
rule of thirds however the masthead is covering the main cover stars face which can be unconventional. Within the masthead
they have used a drop shadow of grey to make it stand out to the audience. Furthermore, linking to the young rubicam the
teenage audience might interpret this product by being an explorer and succeder as they would use this magazine to explore
the different music genres and they would use the cover star lana del rey to be influenced by her style/her music genres. The
narrative of this magazine is being told through the propp theory as the cover star as we can see that the brand mojo has
made the model seem as she is a princess as they have represented her to the audience as a glamorous and admirable
through her beauty as mise en scene has been used such as bright lighting, makeup has been done well as the blush lipstick
is shown to represent to the audience natural beauty as the makeup appears to be nude.Furthermore, the narrative of this
magazine is representing is a vintage aesthetic which contrasts to the music genre being vinagte and alternative music which
influences the modern audience to be interested and inspired by this genre of music,
