magazines

1. UNIT 14 Digital Magazine
Production
Learning Aim A - LIFESTYLE

3. PRINT MAGAZINE EXAMPLES

4. DIGITAL MAGAZINE EXAMPLES

5. PURPOSE OF A LIFESTYLE MAGAZINE FOR
PRINT AND DIGITAL PLATFORM
A lifestyle magazine is a genre of a popular magazine concerned with lifestyle. This is relevant to men and woman. Topics included inside the magazine is
sex and relationships, health and relationships, tourism, leisure, decorating, food, makeup, celebrities and trends. Some examples of a men's lifestyle
magazine would be: men’s health ,Sorted, GQ and some examples of some women's lifestyle magazines would be cosmopolitan, Elle, Marie Claire. The
purpose of a lifestyle magazine is to entertain people who enjoy the categories stated above. The magazines give informative information about the
latest trends and products, also including celebrity gossip and latest events e.g. the BAFTAS. The magazines are used to promote products and latest
trend so that other companies. Magazines also provide a wealth of information, inspiring articles and creative ideas. The information provide may push
the viewer to search what they have seen creating profit for other customers. Different magazines appeal to different target audiences, some
magazines are aimed towards older ages whereas others are promoted to the younger generations.

6. TARGET AUDIENCE FOR COSMOPOLITAN, ELLE AND VANITY FAIR
The target audience for cosmopolitan, based on the nine million plus readers are females aged 18-34. 34% of the readers
are 18-24 with the median age of readers is just over the age of 31 years. Elle has a bigger age range of females being
between 18-49 with the median age of 34. Vanity fair has most viewers being female with readers being aged between
18-35. The avatar shown on the right shows a clear example of what the target audience for the three magazines may
look like. Using the 4C’s scale, the avatar has been places in the categories of the explorer, mainstream and aspirer. This is
due to her lack of experience in life, she is just starting out and finding her feet in the working environment. Younger
woman tend to care about what people think about them. They like to keep up with the latest trends and the new brands
everyone is talking about. Using the NRS social demographic scale, the avatar would be placed in the category of D and
possibly C2. This is due to her lack of working experience and her age she may be working at a lower level, e.g. retail. The
avatar has the age of 22 who’s occupation is sales assistant in a clothing franchise. Her interests include fashion, makeup
and nails, shopping, baking and going out with her friends. She likes to be up to date with the latest celebrity gossip and
trends. She dresses in smart casual clothes such as trousers and a nice top with smart trainers or heels. When going out
she wears a little black dress with heels. To add to this, she likes to travel and go on shopping sprees however after
graduating from university she flat shares with her friends as she is saving up whilst working in retail. She is looking for a
join linking to her marketing degree.
The avatar shown to the left demonstrates the upper range of the target audience. Using the 4C’s, the female avatar would be
placed in the succeeded and possibly resigned category. Based on the NRS social demographic scale, the female avatar would
be placed in the middle class and quite possibly the upper middle class. The female shown is a 35 year who is a manager at HR
of a retail company. She has peaked in her courier and doing what she as always aspired to be/do. Her interests include going
out for dinner with her husband, meeting up for coffee with friends and online shopping. She dresses in knitwear, blouses and
skirts with boots and pumps.

7. Colours used links to the theme that the magazine is focusing on. Stereotypically women's lifestyle
magazines have a pink them running through them which stereotypically links to a women. The
colours used allow the magazine to stand out in the shop when the buyer is looking.
Complementary colours are used to make the front cover flow. On magazine covers, front covers
have a large image used to grab the readers attention. The image relates to the content of the
magazine, usually the person on the front Is the ‘star’ of the issue. The image relates to the colour
scheme used in the writing. The front cover follows the rule of thirds creating a balanced front
cover. The mast head on lifestyle magazines shows a large title, written in bold capital letters,
usually at the top of the magazine. Font types used are bold. For example in the magazine
‘cosmopolitan’ is written in bold lettering at the top of the page. This is to grab the readers attention
in the shop. The cover model, stereotypically a celebrity usually indicates what the main pages of
the magazine will be about. This could be anything from someone not famous to someone like
Ariana Grande. For example: Exclusive interview with Miley which will change your mind. A younger
model is usually used if the magazine is aimed for a younger audience as the buyer will be more
influenced to buy it as they are interested and inspire to be that person. Cover lines are used to
promote the magazines content giving a slight preview to what’s in the magazine. Straplines are
used to entice the reader into why they should buy the magazine, usually used as tips for a better
life or style. For example: top 10 fashion garments you need right now! The cover lines curve round
Miley Cyrus, not only does this emphasise her body but it fills space wisely and draws you to the
centre image. Puffs and plugs are used to advertise the ‘hottest’ thing in the magazine. This helps
persuade the reader that they should buy the magazine so that they can apply their lives to what it
says. The price is shown on the magazine to indicate to the buyer how much the magazine is. It
varies from magazine where the price is on the front cover but stereotypically it is at the bottom
either on or near the barcode. The barcode is used so that it can easily and quickly scanned by the
cashier or buyer at the tills.
COSMOPOLITAN PRINT

8. Colours, normally linked to the theme of the text within that page to illustrate the topic on the page. For example on the image on this page it shows bright neon's placed on a
white background. This enables the page not to be crammed allowing the reader to look at the page without straining their eyes. Typography is linked to the topic, in this
instance bold black writing has been used to emphasise the statement made in the title. The headings in page layout on magazines are usually large to grab the readers
attention, normally about the topic in which the page will be about. This guides the read to knowing if they will want to read it. The layout is in a clear way, text will curve
round images and white space will be left so that the pages are not crammed. All of these elements help engage the audience who are 20-35 year old females. The content is
combined to create meaning within the lifestyle magazine genre such as colours and images. Colum's are used to separate the text to help it be easier to be read. This allows
for images and larger titles to be added. This is a neat and tidy way of writing allowing the page to be kept tidy making it easy fro the page to be read. Composition, grid
structure and the use of white space help the text and layout to be easily read and understood. This enables the reader to read quicker in a way hat makes more sense. The
white space used on this page creates a balanced and aesthetically pleasing page. An image is used on a page to relate it to the content on the page. A quote from the person
is normally situated next to it as an inspiration. The reader will be drawn to the image, increasing the chance of the page will be read. Page numbering is used so that pages
can be found in the content page, it also can be used to break the magazine up into categories. Folios are publication logo, date, month, section or web title or web page
which should be nearly on every page in a magazine.
COSMOPOLITANPRINT

9. COSMOPOLITAN ONLINE
Title of magazine in black bold writing to grab readers attention. The mast head on lifestyle magazines shows a large title, written in bold capital letters,
usually at the top of the magazine. Font types used are bold. For example in the magazine ‘cosmopolitan’ is written in bold lettering at the top of the
page. A drop down bar is used so that the reader can quickly select what they want to read about. This enables quick access to what the reader to spend
less time looking for what they want to read which is likely to happen in a paper print. Cover lines are used to promote the content of the online
magazine content giving a slight preview to what people can read. Straplines are used to entice the reader into why they should read the content of the
online magazine, usually used as tips for a better life or style. For example: top 10 fashion garments you need right now! There is an option to subscribe
and follow social media account so that you can say up to date on all the things you are interested in. e.g.: celebrity gossip This enables the reader to
stay up to date in what they want to hear. There is a ‘competition’ section which entices the reader to enter. This then links the reader to cosmopolitan
emails which the reader will receive so that they can stay up to date with the latest cosmopolitan news.

10. The content of online cosmopolitan magazine is
relationships and sex, fashion, makeup and hair,
work life, body, food and health and fitness. These
can be found on a drop down bar at the left side of
the page. The category that you are interested in an
be picked so that the content you are reading
satisfies what you want. Once clicking on a sub
category, etc. makeup and beauty you are
presented with a more specific cover line page. This
enables the reader to really focus on reading
something they want to know about. To the right
shows what a story page looks like when clicked
on. Sub headings are used to summarise what the
cent of the article is about. This is used to grab the
readers attention. Pictures are used within the
article to show the viewers what they are talking
about. Due to aesthetic looks, it will entice the
reader to buy the product that is mentioned in the
product. This enables the reader to find the
product they want to purchase easily.
COSMOPOLITAN ONLINE

11. ELLE PRINT
Colours used links to the theme that the magazine is focusing on, in this instance
the grey compliments the pink making the pink stand out making the headline and
cover lines stand out. A cover photo is used to grab the readers attention. The
image used links to the content of the magazine showing the views what they can
read within the magazine. The cover lines on the front cover fall around and upon
the image. It compliments the image and balances the front cover. ‘Elle’ is written
in pink bold lettering which grans the reader's attention. The pink used writing the
title stereotypically links to women persuading them to buy it. It also allows it to
be visible and allowing it to stand out in the shops. Elle is aimed to women ages
18-49. this is a wide age gap and covering all genres relating to ages may be tricky.
Elle focuses on looking at news and emerging newcomers in the celebrity world. It
also looks at makes up and latest trend but still include things for all. Cover lines
and strap lines help portray this as they give an insight to what lies in the content
of the magazine giving the reader an insight. For example: 10 hottest trends this
winter to keep you warm whilst still looking cute. The cover lines curve around the
cover model dragging the attention to the middle of the image, the models face.
Puffs and plugs are used to entice the readers to buy the magazine. For example,
freebies can be used to persuade the buyer to buy the magazine. For example: free
moisturizer, make your skin look radiant and young again. In this magazine the ‘£7
hair hero you have to buy’ this can save your bank balance and your hair. The
barcode is put on a magazine so that it can be easily scanned. The price is showed
to show the buyer how much they will be spending on the magazine. The date is
used so that people can see whether it’s the latest issue or not

12. ELLE PRINT
This example of Elle’s magazine double page spread shows a
complementary colour scheme page, which follows the rule of thirds.
There is the main image in the middle third which draws the readers
attention to the surrounding text. To add to this, there is a
complimentary pull quote next to the main image, this entices the
reader. As it is in bold capitals this adds to the attention it creates. The
text is laid out in columns allowing the writing to be easily read. The
pale background allows the text and imagery not to be drowned
creating an aesthetically pleasing presentation. A topic usually situated
at the top of the page allowing the reader to easily see what the page is
about which enables them to decide if they want to read it or not. All of
these factors target the age range of the audience 18-35 females. The
neat and tidy layout is what keeps the reader buying the magazine due
to this it boost the income in which the magazine makes. Use of
negative space adds depth to the page pulling the tiring forward making
it easier to read. Page numbering is used so that when looking at the
content page you can easily flick to the page in which you want to read.

13. ELLE ONLINE
When going onto Elle online website, the viewer is presented
with a minimal and simplistic look. A cover line and photo
enticed the viewer to click on the article starting the reading
process. This usually is the main story going round in the news.
The tile of Elle is put at the top of the website making it clear
what page they are on. There is a categorized section at the top
enabling the reader to pick why subject they want to read about.
Strap lines and cover lines are used to show off some content of
what the reader can read within the website, this usually
persuades the viewer to read what is in front of them. For
example: Why Meghan and Harry have stepped down from royal
duties. There is a subscribe and social media section where you
can follow Elle’s social media pages and subscribe to emails so
that the read can stay up to date on all the leftest news and
trends. The county is also displayed in the top right corner
allowing it to be changed to suit the reader on the page. There is
also a drop down search bar which allows the reader to search
what they like reading about. Subcategories are used so that the
content of what the reader wants to read about is easier to find.
There is an option to sign in which enables you to save stories
you want to read about so that you can stay up to date with all
the content you want to read about.

14. ELLE ONLINE
The content of online Elle magazine is news, fashion and
beauty. These can be found at the top of the Elle page above
the top story. The category that you are interested in can be
picked so that the content you are reading satisfies what you
want, for example celebrity news. Once clicked on the
information provided becomes a lot more specific to the
content in which you as a viewer want to read. To the left
shows why you are presented with once clicked upon. This
enables the reader to really focus on reading something they
want to know about. Sub headings are used to summarise
what the article will contain. This is used to grab the readers
attention. Pictures are used as a complimentary element to
the information providing linking it together. Pictures are used
within the article to show the viewers what they are talking
about. For instance, this is the sub catrogary of fashion trends.
This enables the viewer to specifically look at what they want
to read about and learn about.

15. VANITY FAIR PRINT
On the Vanity fair magazine, a main picture is ides to grab the
readers attention. In this case Ru Paul. This image and colours
used within the background link creating a visually pleasing
image. The bold black writing on the pale background enables the
cover lines to stand out making the reader to see what they could
read if they purchase the magazine. The image on the front of
this Vanity fair magazine follows the rule of thirds. Ru is placed in
the middle third drawing the eye to the center vantage point of
the image. The title falls behind the image. This makes the title
playful and unique as you cannot see the full title. Puffs and plugs
are used to persuade the reader to buy the magazine as it may
contain some of the latest treads and freebies that you need to
try now. This gived the reader even more reason to purchase the
magazine. As the target audience for this magazine is 18-49, a
iconic model needs to be used that all age catorgaries can
recognised and like. The price is shown as well as the barcode so
that the buyer know the price of the magazine, as well as this the
barcode is used to help the shop sales assistant to scan it quickly.
. The price is shown on the magazine to indicate to the buyer how
much the magazine is. It varies from magazine where the price is
on the front cover but stereotypically it is at the bottom either on
or near the barcode.

16. VANITY FAIR PRINT
In Elle print, an example show to the right shows a
black and white image. The centre of the photo,
the models head enables the Verwoerd to follow
the patterns of the body which drags the bowers
attention drown the models body. A large bold title
is used to show the reader what page is about so
the viewer can quickly decode I they want to read
the page or not. The use of negative space helps
the viewer to today’s on the key elements of the
page. For example the storyline. The typography
used within the page links to the subject in which
the page relates to. Elle target audience females
ages 18-49 can read the magazine and relate to it.
The content put inside the magazine is key. All ages
can read news about celebrities and be satisfied.
Columns of text are used to make it easy to read
enabling a quick read. From research, magazines
are typically read in lunch breaks and when at
hairdressers so people do not have lot of time to
read the magazine that they are interested in. The
page follows a grid structure keeping the page neat
and tidy craering an easy on the eye effect.

17. VANITYFAIRONLINE
On Vanity Fairs website page you are presented with a
page showing top story lines including images. The
images used summarise the article. The black bold title of
vanity fair grabs the readers attention. The text is in a serif
font showing a clear and elegant look. The font relates to
the age category that vanity fair is for, for example an
older more sophisticated women. There is a ‘trending’
column to the right showing the main story lines that are
being focussed on in that days news. White space has
been used. This creates a feeling that the magazine is
aimed for older women who prefer a more clean and tidy
look. Stereotypically is the page was full of colour and
pictures it would suggest that the website is aimed
towards younger adults and teenagers. There is a search
bar in the top right. This allows the reader to search what
they are looking to read making it easier and quicker for
them to find. When scrolling down on the title page it
shows a top three from each category, this lures the
reader in making them read about the trending headlines.

18. VANITY FAIR ONLINE
Categories of vanity fair include fashion, pop culture, celebrities
and politics. Once clicking on a article from the selected category,
you are shown a cover story heading which indicates what the
article is going to be about. The is a opening informative
paragraph highlighting the key factors of what happened. There
photo relates to what the story is about, showing us some of the
best highlights and in this case outfits of the event. There is a date
so that the viewer can see how recent the event was. There no
columns used as such, instead a long path of writing written in
serif. This enables the reader just to scroll down when needed
allowing a quick and east read. Photos are situated amongst the
text giving the reader a clearer picture to what they are reading
about. At the bottom of the story there is a read next column
showing the reader what they could read next enticing them in.
along with this, there is a subscribe button. This is tactful as the
reader will have read a story they like meaning they are more
likely to subscribe.

19. COSTCONDISERATIONSOFPRINT
ANDDIGITALBASEDMAGAZINES.
When purchasing a print magazine can range in price depending on the
magazine. On average Cosmopolitan costs £3.99, as does Elle whereas Vanity
Fair costs £5.99. This demonstrates that reading the online magazine is free
and allows people to browse the content without the costs of buying a print
magazine. However people may be enticed to buy the print magazine as it
has the content of the months latest gossip. Subscribing to a print magazine
can be lot cheaper than buying the magazine every month. This may be due
to the fact of printing costs that the magazines cost to make as well as
labour workers, editing, designers and distributors. Although print magazines
need to have specialist people to produce the magazine, the online versions
need to have web designers as well as advertisers. Rather than being sold to
further companies, online versions are a lot cheaper. Cosmopolitan costs
£19.99 a year to subscribe, Elle costs £39.99 and Vanity Fair costs £32.00. it
works out cheaper to buy the magazines as one yearly bulk rather than one
issue at a time. Cosmopolitan works out fir 12 issues with no subscription at
£47.88 which is £27.89 difference. Elle costs £47.88 for 12 monthly issues
meaning it’s £7.89 cheaper to buy a years subscription. Vanity fair, the most
expensive magazine to but works out at £71.88 for 12 individual magazines,
leaving a difference of £39.88 meaning it is the cheapest to but in one yearly
subscription. In order to produce digital magazines, a design has to be done
to decide whether a replica or a reflow should be used. Replica allows for a
whole page to be produced at once and also offers the use of a PDF file
version of the print magazine. Reflow fits the texts and elements on the
screen in an orderly way and allows it to be interactive with the reader.
Replica is seen to be easier and the less expansive way and is mostly used in
the app and website. Reflow is typically a lot more expensive however it is
created on word press and then is converted into a PDF file. Cost can
however vary depending on the issue.

20. OPPOURTUNITIES AND LIMITATIONS OF PRINT AND DIGITAL BASED MAGAZINES TO
ADRESS TAGET AUDIENCES.
Advantages of a digital magazine can be that it allows people to buy the magazine and allows it
to be accessed immediate due to the app and their access to websites which enables them to
read the latest stories straight away. This could be more convenient for people nowadays as
people do not have a lot of spare time to be going out and buying products. This can lead to
the disadvantage of companies not seeing as many copies as they need to resulting in a drop in
profit. The magazines I have analysed, Elle, Cosmopolitan and Vanity Fair aims to please a
young target audience. Younger people tend to like to hold the product in their hand meaning
copies are still being sold world wide. Furthermore, digital magazines are more interactive,
such as the advantages of having videos and games. Print magazine fail to do this as they are
just writing on paper however QR codes can be used to be scanned so that people can access
their website with the videos. This may de-attract the older audience as they may find it hassle
to get their phone out when their having downtime. However digital magazines bring the
advantage of creating less paper waste improving their impact on their environment. If print
magazines are not recycled properly this can have negative effects. Reading a print magazine
have proven facts that it can reduce stress and relax the brain and reduce anxiety. This is due to
the fact that phone screens have blue light which effects our eyes enhancing the risk of
headaches. To see print magazines more advertising has to be done as most people assume
that everything nowadays is done on out phones.

21. TECHICAL REQUIREMENTS FOR PRINT
AND DIGITAL BASED MAGAZINES.
When looking at digital magazines, there are many technical elements which need to be considered
when creating the magazine. One of the most technical elements is ensuring that the magazine looks
good on all different tablets and smartphones. The majority of digital publishes use Adobe digital
publishing, however others like aquafads, digital publishing mags. In digital publishing replica is best
used on tablets. Digital replica is a PDF document which consists of features such as links, photos,
videos, etc. Despite this version being cheap, it does not allows for font sizes to be adjusted. Later on,
fully interactive publications were produces enabling touch screen elements to be used, including
rotation, zoom and audio. When creating a digital magazine it is best to stick to the programme which
enables you to do everything in one device. Compared to digital magazines, print magazines are a lot
easier to make and create due to the design elements needed. For print, mainly graphic designers so
all the week alongside artists, publishers and marketing assistants. In order to make the magazine
more engaging to the target audience factors such as image (birds eye view is most popular at the
moment), text, captions, page numbering and headings are all considered. Allowing a balance for
white space is important to create a balance between the information provided, images and the titles.
The content page is a significant page within a magazine as it allows the reader to easily see the
information that they can read in the magazine without having to flick through the whole thing to find
what they are interested in. Complementary colours are used so that the pages come across as
aesthetically pleasing to the viewer. The average size of a magazine is 210cm x 297cm.

22. BIBLIOGRAPHY
https://www.harpersbazaar.com/uk/
https://www.elle.com/
https://www.flare.com/
https://comps.cosmopolitan.co.uk/
https://metro.style/
https://www.vanityfair.com/
https://www.google.com/search?q=what+is+the+conent+of+vanity+fairs+magazine&ie=&oe=
https://www.elle.com/fashion/trend-reports/
https://en.wikipedia.org/wiki/Lifestyle_magazine
https://imagine-express.com/benefits-magazine-advertisements/
https://www.google.com/search?q=cosmopoitan+cost&ie=&oe=
https://www.google.com/search?q=vanity+fair+issue+price&ie=&oe=