media

1. G E N E R I C R E S E A R C H
(reference
from https://www.bauermedia.co.uk/media-
packs https://graziadaily.co.uk/ and https://en.wiki

2. I N D U S T R Y
• Grazia is owned by the company Arnoldo Mondadori Editore originating in Italy, a weekly
magazine modeled by Harper's Bazaar.
• The First issue being released on the 1st October 1938. Its currently an international magazine
being sold in Albania, Argentina, Australia, Bahrain, Bulgaria, China,
Croatia, Colombia, France, Germany. Greece, Indonesia, India, Jordan, Macedonia, Mexico,
the Netherlands, Poland, Portugal, Pakistan, Serbia, Slovenia, South Korea, Spain, Thailand,
and the United Kingdom.
• Currently the editor is Silvia Grilli, a weekly woman's magazine which was modelled on the
American magazine Harper's Bazaar.
"Topical, informative and smart, Grazia is the home of this week’s biggest news stories and
talking points as they happen, smart shoppable fashion, the most up-to-date trends from the
runway, red carpet and the street. Whether it’s the dress every influencer is wearing on Instagram
or the trend we’re seeing everywhere, you’ll know about it as soon as we do. Our informative,
practical approach to beauty means that we give honest reviews of the products you want to know
about – while also answering the health questions that are relevant to you. Wellbeing – from
mental health to fertility – is important to you, so it’s important to us, too. Here you’ll find practical,
thoroughly researched features, in a tone of voice that is totally relatable."

3. TA R G E T
A U D I E N C E
Female skew ranged 25 to 45
years old in the ABC1 category
"modern, savvy, affluent,
confident and busy –
and actively participates in
the world around her".

4. Coverlines- This coverline may not
neccesarily be relatable but it does
show how they know their
audience are aspirers and aim for
success.
Coverlines- The font type used is
sans serif connoting modernity,
minamilism and friendliness, it's
easy for the demographic to read
and appealing to their "modern" and
"affluent" nature as its males the
magazine look more important
which is something the female
demographic wants to appear
as they are psychographically
aspirers and mainstreamers. The
"13 steps to standout style" reflects
lifestyle and Grazia ideologies as
they wirte about fashion and ways to
help the 21st century woman.
Colour Palette- It’s a
palette of black, pink and a
light purple. The colours
used are quite bland but
with the respect that the
main image "Arizona Muse"
stands out against the blank
background. Or it could
mirror how females are
stereotypically represented
as soft and gentle. The fact
that pink is also included
could infer they want to
emulate feministic
traits
Dateline- it's also
national princess day
which could explain the
use of the pink font or
Arizona's princess like
features.

5. Main Image- The medium longshot
shot(medium full shot) used allows
us to see the models face
expression which is quite plain
which is effective as outfit makes up
for her presence (reflects her model
background) The dress mirrors the
background but stands out due to
its intricate nature, it something
that'd be seen in high fashion
reflecting the upmarket female
audience who are more likely to
wear and appreciate it. The high key
lighting( butterfly lighting) allows us
to see her clearly and take in what's
being shown. Shes slightly looking
Skyline- It gives us an
idea of what will be in the
magazine, emulating their
ideologies as it’s a
magazine that focuses on
beauty and fashion.
Coverlines- This coverline may not
neccesarily be relatable but it does
show how they know their
audience are aspirers and aim for
success.

6. Masthead- The main image is Infront
of the masthead this could be done
because they want her to stand out-
"selling point". The black sans serif
font looks sleek and modern which
entices the target more, thus being
more recognizable, even though it's
behind the image it still stands out.
Anchorage text- Its
usually big alongside
the masthead but in this
case its small, it can be
inferred that the
magazine expects that
their reader has a high
cultural capacity so
they'd already know
about her activist
background, which isnt
stereotypically
associated with models
I.e. fashion and fur so it
paints her in a positive
light, her names written
in pink in comparison to
the " and the woman
changing the world"
which is written in black
probably to show how
more important she is
as she's a celebrity.

8. WEBSITE

9.  The name of the magazine is their which shows brand
identity and shows how important it is to them to
reinforce their credibility and status as they can get
insight on these celebrities' lives.
 The website is easy for the demographic to navigate as
the search bar is at the top helping the audience search
exactly what they want to find.
 The hyperlinks helps the audience navigate quickly to
sections they want to read further on "celebrity",
"beauty & hair", "fashion" etc.
 The advertisement used reflects their ideologies as
"Victoria Secrets" a mainstream lingerie business aimed
at woman which shows how it reinforces its values
through secondary income.
 Once you get on the site there's a pop up on
subscribing which shows how they want to engage with
their readers.
 Once you scroll down there are subcategories giving an
insight as to what the demographic will read in the
section.
 The language used adheres to the uses and
gratification as the audience may identify with the
celebrities' situations I.e. plastic surgery something
both celebrities and non-celebrities deal with