Case Study on Glamour Magazine, Analysis and brief research of Glamour as a company

1. GLAMOUR MAGAZINE
CASE STUDY
Tabitha Wright

2. EXAMPLES

3. ABOUT
Glamour is a women's magazine published by Condé Nast Publications. Founded in 1939 and
first published in April 1939 in the United States, it was originally called Glamour of Hollywood
It targets women 18–49, which is similar to the age of my brief.
Glamour launched in the UK in April 2001, where it pioneered the “handbag size” format, with
the tagline "fits in your life as well as your handbag". Each September, the magazine holds
“National Glamour Week”. Consequently, the magazine features extra coupons (e.g.
redeemable at fashion or beauty outlets) and competitions.
In October 2017, it was announced that publication of the monthly UK edition is to end at the
end of 2017, this emphasises the vitality of a magazine’s online presence.

4. Sans serif typeface of
Masthead- bold. Connotes
idea of a powerful woman,
this is you if you read this
magazine
Young person’s sociolect:
’tinder’, can relate to the
target audience who may
be on tinder. Informal
lexis : ‘grannies’,
humorous
Celebrity Focus, ‘From
waitress to Star Wars
superstar’, influences
young women reading
the magazine who
may be waitresses to
feel they can do
anything
Display of website,
emphasise online
presence and follows
the young target
audience
Alliterative language : ‘looks
to love’, ‘457’ in larger
typeface adds emphasis
onto how much the
magazine are providing,
draws audience in, must be
something they like. St
Tropez, readership wear
affordable fake tan.
Clear colour scheme,
orange and pink, cool
vs warm colour. Lets
the orange text be
clearly seen.
Stereotypically pretty
woman, subtle makeup,
natural looking, direct
eye contact, upper
middle part of body
displayed.

5. Clear sense of brand identity across multi-
platforms- use of pink, stereotypically female
and same masthead
Linked pages, emphasis on female
appearance: ‘makeup’, ‘hair’ and
‘skin’
Love island, engages
young audience,
shared cultural
competencies, also
empowers women to
be clever
Perfume advert,
marketing to aim at
the primary audience
of the website
‘High street’, lets fashion be affordable
for the younger readership, ‘our’ creates
a personal relationship.
Anti- trump,
controversial content
Feminine theme,
girly colours,
simplistic layout,
aesthetically
pleasing

6. ELEMENTS FROM GLAMOUR I LIKE
I like the feminine colour scheme and the fact that they have not used
too much text to surround the cover model. I believe it is easy on the
eye and also lets the reader clearly consume the information. This also
conforms to the early adopter target audience who may have lazy habits
due to the development of technology and ease of access to
information.
I like how the magazine are focusing on affordable which resonates to
the younger target audience.
I like the simplistic layout of the website which is aesthetically pleasing
to me and I will take this on board when creating the website for my
magazine.
I also think it is good they have the web address on the front cover of
the magazine due to the significance of digitalisation.