Based on the audience research you conducted, here are some key ways your spring photography portfolio project can appeal to your target audience: - Include a variety of spring photography genres that were popular in the surveys, such as landscapes, flowers, animals and insects. Feature the most popular genres (landscapes) more prominently. - Incorporate a mix of color and black/white photos, with different effects used throughout. - For some close-up photos, highlight a single dominant color. - Add short descriptive captions/subheadings for most photos to provide more context. - Include some "before and after" photos showing editing/retouching for selected images. - Arrange 1-3 photos per

1. Research
Your Name

2. Existing Product
The location of which this type of photography has been set in a countryside field. As you can see the that
this image has been placed at a particular angle to show of to have some sense of where about’s in the
countryside or in the city centre. As you can see on the photograph they have made it on an low and shifted
angle which is looking upwards because to emphasis firstly the sheep which are both jumping around and
secondly the actually location so which you can get a visual image of it. Of which the location of the ground
and the background are both blurred because the photographer wants to diverse your eyes on to the main
feature in the photo as in this case the lambs are the main feature. For this photograph which they have
chosen simple effect is to blur everything else which is behind the lambs and make the lambs stand out by
making the individual faces more lighter and some lighter parts on there legs as well. As they use the darker
parts of the body shadow themselves of where the light has not lightened them.
The colours scheme is simple
and also with these types of
colours from the background
and from the lambs it gives the
actually photograph more of a
countryside gloss to it. The
colour scheme which they
have used are different types
of green shades, brown shades
and a vanilla, white.
However they do use one
colour that strikes out most
from this photograph is the
red paint from the lambs
body’s.
The photograph is presented
in a sort of hierarchy order
which the lamb on the left is
jumping into mid air, the
second lamb is is stood
normally on it’s four legs as
stood up high and last lamb is
bowing down going towards
more the grass then as it
usually stands.
This will attract the audience by seeing the different levels of the lambs of
how it looks like a transformation from the different stages, before it jumped
upwards. As this would catch peoples eye because how hilarious the lamb
position looks while is jumping. On the other hand it would attract people
who like farm animals. Which would attract people who would want to buy
this photograph.

3. Existing Product
A for this photograph which is located a flower called a Daisy. This flower is more located anywhere really
but somewhere near to the low ground. But the main location on this image is the flower head. With the
flower head to be the main image of the location of where the bumble bee is the colours balance each other
out by making the same colours from the flower of yellow, white. These colours have been reflected on to
the bumble bee as well, as you can see the colour yellow has been also imprinted on to the bumble pollen
on each sides of it’s legs. The yellow colour has been made much brighter overall than the rest of the colours
which have chosen. As this yellow colour has been made much brighter than other colours because to over
power the further colours, also that the other colours would have just made the image look boring and then
no one will buy it so that’s why they have put a quite a hint of yellow in there to make it more known to the
audience and to appeal to them. The angle that has been angled as this gives the audience a view of the
main feature of the bumble bee and location of which it has been set on a flower head. The angle has been
titled to get the front view of the bumble bees face and also looking on to of the bee as well. The flower has
been angled as if it was titled itself to one side. As it gives the effect of the bumble bee looks like its going to
cling on for its life. Also with this effect they have used the colour white from the plant that has been
transferred on to the bumble bees stripes. The reason why they have taken from this angle because of
lighting over looking the the plant to make it brighter on one side of the petals. So then it would define the
bumble bee to make it seem much darker to make a difference compared to the plant to manly stand out.
Referring back to the colours they
have chosen are more nature colours
with the greens, white and yellow.
Which these colours are very
important as it in townies with in the
theme which its trying to go for.
This makes the the audience want to buy
this type of photograph because it’s like
no over photograph of bumble bee of
how it has been viewed from a particular
angle and how the light differs on to the
image.

4. Existing ProductWith in this product which will be similar to my own by how they have made the portfolio of the individual sizes of
the pictures per page seem to be different sizes. As you can see here they have used medium size image on the left
hand side with this type of image doesn’t fill up most of the space on the page. So this shows that it has got a
boarder around the main image and also with this type of photograph they have made the photograph with curved
edges around it made into a shape. Compared to the picture on the right hand side they have made the picture to
cover the whole page so that they want to focus the audience more on the actual image instead anything else
around the edges. Also with the image on the left hand side has also has got a sub heading at the bottom to tell
about what it’s about. With this sub heading of the text has been made to the colour red because to make it more
noticeable against the white background. Both of the pictures they have chosen the effect to go for a black and
white. As this effect makes such a big differences to these individual images by the way you want to place the black
and white colours through the page. One right hand side of the picture they have made in to the image an extra
colour red hidden into the image this makes the image seem more diverse just a normal black and white image. The
lightness has been changed between these two images because on the left hand side which it is much more
brighter especially on the white parts, in these parts they define their faces with the there glasses on which have
been changed colour to be black colour, also with the background colour to be black. They have used the colour
black because to make the people on the photograph to make the white of the faces of audience to stand out from
the black, also that they have used the colour black inside the 3D glasses, define it by using a dark shadow so that
wouldn’t blend into the faces. As you can this angle looks like it would have been taken on a straight flat angle as if
they only want to focus on their faces, as well a bit titled downwards as if someone was over looking you. As you
see both of these pictures look like they have been located in two different positions, as you see one on the right
hand side it seems like they have took this in a cinema. However with the other one on left hand side they have
made the location to make it seem puzzling to think of what its meant to be. As this portfolio will appeal to my
audience by the different variations of sizes of the images because of the looks things from small, medium and
large, also the shapes around the edges to entice the audience from different groups.

5. Existing Product
From this historical product from the period in 1990 they have chosen the photograph to be looking through
an old polaroid camera as its looking through the actually picture. However around the polaroid camera the
actually photograph of the landscape has been blurred for a reason because to make it not focused on that
specific part of the photograph. So this effect that has been chosen on this type of photograph to the kind of
blurred background, the clouds have been made hints of shadows of darkness at the bottom and then along
the top of them made much brighter than it looks like a sun it’s shinning on to the very tops of the clouds.
At the bottom behind the polaroid camera it looks much darker but not to dark but not to light either. As you
zoom in and look in to the polaroid camera you see the clearer view of the photograph. However the
photograph on the camera looks much different to the image behind it. When you look through the middle
part of the camera you get more quality of the photo and to more of a zoomed in photo. As this part of the
photograph appeals to the audience by getting a different photo instead of a same photo repeated twice so
this makes the audience more interested in your own product. As you can see these two photographs have
been taken outside in a mountain's area with a river flowing through it. As this location of where the picture
is set looks like the middle of nowhere of live, its just countryside based landscape. In the setting of the
place the colours which have been chosen quite bland colours that which they all compliment each other. As
you can see around the polaroid camera the setting of the lighting is more brighter and light up more
compared to the inside of the polaroid camera seems much darker because of the exposure to the lighting.
As this appeals to the audience by making them want to see the picture into more depth of the mountains
area and to get an diverse image of it. This make you think more about the photograph because they have
made the actual setting of place around the polaroid camera and then actual picture in a different spectrum
of the viewing of photograph and the different sizes of the two photographs. This makes
you want to see more in to the picture.

6. Research Analysis
• What common features do the researched products
have?
The common features that I have found in my research from my products are colours, lighting and contrasts,
angles and effects to the photograph. Firstly the colours that have been chosen through out the photographs
are a mixture of colours of dark and light ones, depending on the type photograph which have been taken. As
the colours of light and dark depending on the lighting and the angle the way in the position it has been taken.
This is because lighting angle is important because then you wouldn’t get the different variations of colours
that you do in these photographs. As the angle also changes the brightness and the colour. The different angles
show for the specific photograph of which the photographer is taking the picture of. Lastly the different effects
that have gone throughout the photographs, some of the photographs are shown in black & white and one
other colour and also some plain simple effects. So it made it look like they have not alliterated nothing with
the photograph.
• What aspects of the research will you include within
your on work?
The aspects from my research will include in my final project is by adding the following colours, lighting and
contrast, angle and effects. The reason that I have chosen these effects to be in final project because in my
research which I have seen all of these photographs with all of these effects have made the photographs much
exciting to look at and a bit more atmosphere. To make you want to look at the photographs. So literally all the
of these aspects have one difference to the photographs that have made an individual difference.

7. Questionnaire Analysis

8. Audience
research
• Observation: From this most of my audience is 16 - 19 years old of about 90% and the other 10% is
the age group of 20+.
• What this says about my audience: From 90% tells me that the age group of my
audience is 16 – 19 years old I should reflect my project on to this age group than any other audience.
• How will your product appeal to this audience: I will appeal my product
which is spring photography to the audience by to see what they would like to see in a spring photography
project that would attract them to my kind of project. This is my main audience than any other age group
audience that which I shouldn’t apply it to them.

9. Audience
research
• Observation: From this chart it tells me that my genders of male and female. Firstly males
are 80% and females are 20%.
• What this says about my audience: This chart says about my audience about the
genders that they are most of them are male than female. This says about my audience that they
are most likely to be males to see my work. But this doesn’t give a fair for both genders
• How will your product appeal to this audience: My product will appeal to
this type of audience by gathering up a mixture of photographs from different spectrums from
spring photography to see which the most likely choice that male audience would like to see and
some half of the female audience as well.

10. Audience
research
• Observation: From the chart it tells me from the five different types of photography that
are, landscapes is 50%, flowers is 20 %, animals is 20%, insects is 20% and all of these 60%.
• What this says about my audience: This tells me about my audience is
that most of my audience want to see a variation of spring photography, of the different types to
specifically features that I have picked out such as landscapes, flowers, animals and insects.
• How will your product appeal to this audience: My
Product would appeal to this type of audience doing a mixture of all the features of which I have said in
the question so then, I would have a variety for my audience. Also by having the most liked feature
photograph featured more than once in my album and the having least liked photograph won’t appear
that much in the album as much.

11. Audience
research
• Observation: The chart tells us what type of effects would you like to see and the audience
suggested with the black and white is 10%, colour is 10% and then mixture of both these types of effects in
mixed through out was 80%.
• What this says about my audience: This says about my audience is that they
would rather like to see different types of effects in colour and black and white going through out the my
portfolio in my photographs. Than rather just seeing one effect going straight through the portfolio.
• How will your product appeal to this audience: My product
while appeal this type of audience by appealing putting a variation of black and white, colour effects going
through photographs. On some of photographs I might put both of the effects on to some photographs.

12. Audience
research
• Observation: With this chart I wanted to find out if it would be good idea to pull out one of the
main colours from the photographs but only for the close up photographs, the percentage of them said yes
was 80% and the other people who said no were 20%.
• What this says about my audience: This tells me about my audience from
this question that they would like to see only one colour that was specific in the photograph as this was most of
my audience.
• How will your product appeal to this audience:My product will
appeal to this kind of audience by just doing this in a couple of my photos of the close ups for these specific
images. The reason because it doesn’t look like everyone is keen to see in it all of photographs of just one main
colour than the rest.

13. Audience
research
• Observation: The chart tells us if they would like to see a mini sub-heading to each individual
photo as some of the audience said yes was 60% and no was 40%.
• What this says about my audience: This says about my audience is that
most of my audience would like to see mini sub-headings for each photograph to make it seem different too
just plain with a just photograph in my portfolio.
• How will your product appeal to this audience: As I will appeal
to this to my audience by putting in the mini sub-heading around the portfolio to go with most of the
photographs.

14. Audience
research
• Observation: From my chart it tells us most of people would like to see before and after
photographs before it has been photoshopped is 70% and the people who didn’t want to see before and after
pictures of how I have changed the photograph is 30%.
• What this says about my audience: This says about my audience is that most
of my audience is that they would like to see photo’s of before of the photograph have been photoshopped.
• How will your product appeal to this audience: I would appeal it
to my own audience by appealing the before and after photos for the most effective photographs which would
be change the most in the photoshoped stage.

15. Audience
research
• Observation: From my chart it tells us what types of landscapes of photos would you like to see,
for sunsets is 40%, for different coloured going through the sky is 10%, for looking through plants and tress is
20% and all of these is 60%.
• What this says about my audience: This says about my audience is that they
would like to see a mixture of everything of effects that would see in the sky but the most specific feature they
would like to see on the landscape is the sunset.
• How will your product appeal to this audience: My product would
appeal to this audience by mostly putting a mixed variation of landscapes by putting the most liked landscape
most frequent and then other photographs which the audience wouldn’t mostly like to see as much but
however I will put a couple through out the portfolio.

16. Audience research
• Observation: From my chart it tells us how many photographs would you like to see per page, 1-2
per page is 50%, 2-4 per page is 10%, 3-5 per page is 30% and more per page is 10%.
• What this says about my audience: This tells about my audience they
would rather like to see 1 to 2 picture per page or 3 to 5 per page as these two numbers of pictures per
page are higher than the rest they would seem more appropriate for my audience of what they want to
see per page.
• How will your product appeal to this audience: My product
would appeal to my audience by putting a limited amount of picture per page but I would choose one of the
most liked choice of of how many pictures per page I should put from my chart.

17. Interviews

18. Interview 1
• What would you like to see in a spring photography portfolio and why?
– Bunnies and lambs because they are springy
– Easter inspired themes because everyone likes Easter
– Sun because it is a nice thing to see after winter
– Daisy because they display kindness and new life
– Daffodils because they’re a good symbol of spring
• Why would you like to see before and after photos before it has been
photoshopped?
– to see the difference and compare the work that you have gone with the previous un-
photoshopped picture
• Why would you like to see a mixture of effects like black and white and
colour?
– Because it sometimes helps you notice the simplicity and detail in things

19. Interview 1
• Observation: From my first interview the feedback that I have got from that I
was a variation of themes related to Easter with the types of animals that have been
chosen like lambs and bunnies. Also with the flowers and different types of landscapes
or brightness of how they say it relates to spring. Also about looking at this interview is
that they would like to see the transformation from before and after the photo has
been photoshopped.
• What this says about my audience: This tells about my
audience is that they like a wide variation of mixture of things, which they would relate
to spring to them. Also this says about my audience they would like to see the obvious
features from using the the different colour effects that would define the photograph.
• How will your product appeal to this audience:
This would make my product appeal to my audience by enhancing this particular parts
of my audience what they think they should see in my portfolio that would be specifically to
that particular group of my audience.

20. Interview 2
• What would you like to see in a spring photography portfolio and why?
• Peak district because it looks outstanding when there is good weather and it
always grabs my attention, so if there is a picture of the peak district on your
portfolio it would defiantly stand out.
Why would you like to see before and after photos before it has been
photoshopped?
• I would like to see before and after transformations so I can see ideas that I
would not of thought of.
• Why would you like to see a mixture of effects like black and white and
colour?
• So I can see ideas that I would not of thought of.

21. Interview 2
• Observation: From my second interview the specific features that would like
to see in there eyes as amazing as to grab there attention in landscape photography as
they have said as Peak District. The two other things are the transformation of how the
photograph has changed and then same thing with this for the different types of
effects.
• What this says about my audience: This says about my
audience is that they would like to see mostly landscapes than anything else with the
clear sky's as well. However nothing else on the any other subjects like animals and
more on that type of area.
• How will your product appeal to this audience:
This will appeal to my product by my audience by putting in more of photography images
that were considering such as landscapes but in different areas of where the setting is and
like sun settings.

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16 - above • I have chosen this age range because Spring
photography that I will take photographs of
would be in different genres. As this I have
thought of a wide range for different ages.
Gender
Both female and
male
• Both female and male will appeal to my
product by there is such a wide range of
photos that appeal to both genders.
Psychographic
Achiever • This would appeal to my audience by they
would advertise my own photography and
just focus on one specific part of the
portfolio.
Social Status
(B) Middle Class • This social class will appeal to my audience
by how professional it would look like and
would managerial for the different seasons.

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
The strengths from product research are that they have given me a different
perspective for how I should take the picture at a certain angle from a similar product
of an image. However with the weaknesses of the method it doesn’t give you any
different ideas to the ones before so then you cannot change it the way you want to.
– Questionnaires
The strengths from questionnaires are that they have wide spread of different variation
of question that can be good and bad to do with my product. However the weakness to
with my questionnaires is that you can get answers that you wouldn’t like to see in my
portfolio.
– Interviews
In the interviews my strengths are that they are specifically one to one as this is good
because they can give there own specific opinions to want I want to know about my
portfolio. However on the hand there is a weaknesses by it takes such a long time to
get a specific information from a one person for the questions.

25. Research Evaluation
– What sort of a response did you get?
The responses that I have got is a wide mixture from all of my questions that I had set
out for my audience. Most of my responses I have got good feedback from my
audience I have got to which what they wanted to see from spring portfolio. However
with each each individual response that I had got with my questions it changed. As this
helped me with my spring portfolio by how I made it more towards than just for me.
– How did you distribute your survey? Give an advantage and a disadvantage
I have distributed my survey by when I had finished off my survey I had sent it off to
Josh by email, by doing this by linking my address for the survey. As Josh did this he
put it onto blackboard so that everyone in the class could contribute to my own
survey. As this was an advantage because I could get different varied information from
different kinds of people and see what they thought about if I should have done the
following that I had said in the questions. However the disadvantages are that they
didn’t put down the information that what I wanted to see in my portfolio.