college work (project 3)

1. RESEARCH Harriet Smith

2. EXISTING PRODUCT
The location of the image seems to be in
some kind of (photography)studio. The
image is well-angled so you are able to
clearly see what the image is. The lighting is
well done as it reflects onto the product so
the image is clear but also gives it some kind
of effect as well. The image consists of two
photos, one black and white whilst the other
is coloured. The person holding the product
is holding it at an angle so you are able to se
both of the images in the portfolio clearly.It would appeal well with the audience because of the two different
contrasts on the photos. I think that the audience would prefer the
coloured photo rather than the black and white one since it adds
more detail to the photo making it look effective. I think the audience
would buy this product because of how all the photos are spread out
and presented neatly. They could also display the product somewhere
in their own home.

3. EXISTING PRODUCT
I’m unsure of where the location in this
photo is. But it appears to be in some kind of
garden. The photo is angled to create some
kind of effect. The image consists of multiple
photos in which all of them are black and
white. The lighting in the image is quite dark
but you are still able to see the photos either
way. It would appeal well with the audience
because the photos are intriguing.
I like the concept of this image because it’s quite simple. The overall contrast
of the image is good because of the simple black and white colouring. I like
how the image is sort of in motion, meaning that a person could have been
flipping through the portfolio as the photo was taken. This gives the image an
effective look which makes it more appealing and eye-catching. The audience
may want to buy these photos because they’re simple, meaning they won’t
attract too much attention if a person were to buy it and place it somewhere in
their house.

4. EXISTING PRODUCT
You are able to see the image clearly and see
where the location of the image is. The image has
an effect making it appear the be black and white.
The location of the image seems to be in some
kind of valley or forest. The whole image includes
a lot of landscape as well as a lot of nature, such
as flowers and trees. But it doesn’t include any
animals and/or people in the photo. The audience
may appear to this kind of photograph because
there’s a lot to look at as well as the effect of
black and white onto the image makes it appear
simpler rather than an image full of colour.
Because of the black and white effect, you are
unable to see if there is any natural light aside
from the sky.

5. EXISTING PRODUCT
The image is a painting of some kind
of garden of park, painted with
watercolours. The overall image is
quite bright because of the different
colours and shades used such as light
blue, green etc.. I think that an older
audience would appeal more the this
photograph (adults). A person would
buy this product because the
photograph is nice to look at because
of the light coloursThere is no offensive or inappropriate imagery/text in this image which
makes it look more appealing and would make people in other age groups
more interested in this product. The use of watercolours doesn’t give the
image an ‘off-putting’ vibe to it, instead it gives the image a more relaxing
vibe.

6. RESEARCH ANALYSIS
What common features do the researched products have?
oThey are all linked with the theme of photography/art. They all also
have the same theme e.g. landscape and wildlife.
What aspects of the research will you include within your
own work?
oI will include the same sort of aspects that these products have, such
as how they are presented and what colours are used. I’ve decided to
do this because I think that they match well with the theme I have
chosen and will help me to create a good-looking product in the end.
I will also use a range of colour and text to make my final prodict
look good.

7. QUESTIONNAIRE
ANALYSIS

8. AUDIENCE RESEARCH
Observation: That 60% of whom took this survey were male, whilst 40%
were female (the option ‘other’ was not answered by any of my
audience).
What this says about my audience: That the majority of my audience
whom took this survey was male.
How will your product appeal to this audience: I will be sure that my
product includes information/photos that appeal to both male and
female.

9. AUDIENCE RESEARCH
Observation: That 100% of whom took this survey were under the age of
18.
What this says about my audience: That my entire audience that took
this survey are under the age of 18.
How will your product appeal to this audience: I will be sure that my
product includes information/photos that appeal to more than just one
age group rather than having just one intended audience.

10. AUDIENCE RESEARCH
Observation: That 90% of my audience whom took this survey takes
photos whilst only 10% doesn’t.
What this says about my audience: That the majority of my audience
who took this survey also take photos.
How will your product appeal to this audience: I will be sure that my
product includes information/photos that appeal to more than just one
age group rather than having just one intended audience.

11. AUDIENCE RESEARCH
Observation: That 50% of my audience whom took this survey like to
take photos of animals, 80% of cities, 80% of the countryside, 70% of
sunrise/sunsets and 30% said other (and specified on their answer).
What this says about my audience: That the majority of my audience
that took this survey like to take photos of the city and/or countryside.
How will your product appeal to this audience: I will be sure that my
product includes information/photos that appeal to more than just one
age group rather than having just one intended audience.

12. AUDIENCE RESEARCH
Observation: That 100% of people whom took this survey use their
phone to take photos whilst an additional 70% takes photos on their
camera.
What this says about my audience: That the majority of people that took
this quiz prefer to take photos on their phone than camera.
How will your product appeal to this audience: I will be sure that my
product includes information/photos that appeal to more than just one
age group rather than having just one intended audience.

13. AUDIENCE RESEARCH
Observation: That 30% of people whom took this survey do post their
photos online whilst 70% don’t.
What this says about my audience: That the majority of my audience
who took this survey don’t post the photos they’ve taken online.
How will your product appeal to this audience: I will be sure that my
product includes information/photos that appeal to more than just one
age group rather than having just one intended audience.

14. AUDIENCE RESEARCH
Observation: That 91.67% of people whom took this survey do not buy
any form of photography magazine whilst only 8.33% do.
What this says about my audience: That the majority of my audience
that took this survey don’t buy photography magazines.
How will your product appeal to this audience: I will be sure that my
product includes information/photos that appeal to more than just one
age group rather than having just one intended audience.

15. AUDIENCE RESEARCH
Observation: That 66.67% of people whom took this survey do often
take photos whilst 25% don’t and 8.33% sometimes do (they specified
their answers when they put ‘other’).
What this says about my audience: That the majority of my audience
that took this survey do often take photos.
How will your product appeal to this audience: I will be sure that my
product includes information/photos that appeal to more than just one
age group rather than having just one intended audience.

16. AUDIENCE RESEARCH
Observation: That 41.67% of people whom took this survey do edit their
own photos as well as another 41.67% who don’t edit their photos.
There was also an additional 16.67% who sometimes edit their photos
(they specified their answers when they p .
What this says about my audience: That the majority of people who
took this survey edit their photos and another that that don’t.
How will your product appeal to this audience: I will be sure that my
product includes information/photos that appeal to more than just one
age group rather than having just one intended audience.

17. AUDIENCE RESEARCH
Observation: That 50% of people whom took this survey prefer
greyscale and another 50% prefer bright/vibrant.
What this says about my audience: That my audience was divided
between both options.
How will your product appeal to this audience: I will be sure that my
product includes information/photos that appeal to more than just one
age group rather than having just one intended audience.

18. Interviews

19. INTERVIEW 1
Do you take photos on a camera or on your phone?
oI take them on my phone.
Do you prefer to take photos in colour or use some kind of
effect on them?
oI sometimes add effects to the photos I take.
Would you buy a photography magazine?
oNo.
Do you post the photos you’ve taken online?
oNo.
What do you prefer to take photos of? (e.g. wildlife, landscapes.)
oI prefer to take photos of wildlife and animals (pets).

20. INTERVIEW 1
Observation: From this interview, I can see that this person may
be interested in my product since they like to take photos
themselves and is interested in the photos that I have taken.
What this says about my audience: My audience will enjoy my
products because they are about things they are also interested
in.
How will your product appeal to this audience: It will appeal to
my audience because my product includes things that my
audience are also interested in.

21. INTERVIEW 2
Do you take photos on a camera or on your phone?
oI don’t take photos on my phone or a camera.
Do you prefer to take photos in colour or use some kind of
effect on them?
oSince I don’t take photos, I don’t use colour or effects.
Would you buy a photography magazine?
oNo.
Do you post the photos you’ve taken online?
oNo.
What do you prefer to take photos of? (e.g. wildlife, landscapes.)
oI don’t take photos but if I did, I’d probably take photos of
cities or of landscapes.

22. INTERVIEW 2
Observation: From this interview, I can see that this person may
not be interested in my product since they don’t like to take
photos themselves and isn’t interested in the photos that I have
taken.
What this says about my audience: That the majority of my
audience may like my product because it includes things
that are interested in but there are also some who won’t like my
product because they aren’t interested in photography.
How will your product appeal to this audience: It will appeal to
my audience because my product includes things that my
audience are also interested in. But I will also include other
aspects that could make people who weren’t interested before,
more interested in my products.

23. AUDIENCE PROFILE
Category Demographic Content to appeal to this audience
Age Range
My primary
audience is from
the ages 16-25. My
secondary audience
is from the ages
25-40.
• I chose this particular age range because many
people from that category take photos and/or
like to look at them. The majority of this age
range also use social media, either to look at
photos or post their own.
Gender
Everyone. • My primary audience is both male and female
because I think that my product will appeal to
both male and female. But I also think that
certain images will appeal to different people,
such as a landscape photo, for example. It
could appear more to my male audience rather
than my female audience.
Psychographic
I think my main
type is ‘Belonger’
because it covers
things that are to
do with my
products.
• I chose this type of psychographic because I
think it suits my audience best. This is because
my audience may just prefer one kind of
image(s) that has a certain kind of effect on it
or something else to do with the photo itself.
I think my main • I chose this type of social status because I think

24. RESEARCH
EVALUATION

25. RESEARCH EVALUATION
Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method.
 Product Research: I conducted my research by looking at
already existing products that are similar to mine and
compare the two with similarities and differences. I compared
my own product to another and write down the different
similarities and differences I found between the two products.
 Questionnaires: I conducted my research through
questionnaire by creating a survey that asks questions related
to my topic, ‘photography’, where I asked my audience
various questions such as “do you take photos on your phone
or camera?” or “do you edit your photos?”.
 Interviews: I conducted my research through interviews by
asking five different question around my chosen topic
‘photography, where I asked my audience various questions
such as “do you take photos on your phone or camera?” or
“do you edit your photos?”.

26. RESEARCH EVALUATION
oWhat sort of a response did you get?
I got quite a few responses from my survey, each of them
being a bit similar to the others e.g. most put ‘yes’ when the
question “Do you take photos?” was asked. I also found that
the majority of my audience were under the age of 18. When I
asked the question “Which do you prefer; Greyscale or
Bright/Vibrant?” the responses were divided half and half for
both options. This was the same for another question, “Do you
edit your photos?”.
oHow did you distribute your survey? Give an advantage and a
disadvantage.
I distributed by survey by sending it through email. An
advantage of this was that the people I sent it to almost
immediately replied to my email and doing the survey. A
disadvantage is that I could send it to people I knew. If I were
to post the survey onto social media I could’ve got more of a
spread out response. If I were to have gotten a more of a
spread out response