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CARLOS SAATJIAN
Dubai, UAE ▪ M: 971-050-2868483 H: 971-04-3629429 ▪ carlossaatjian@yahoo.com
CAREER PROFILE
A highly qualified, dedicated, and supremely successful Fleet Manager and Sales Manager with a proven track record in fostering
and nurturing long-term relationships with customers, vendors, and multiple car manufacturers. Ability to develop and implement
marketing initiatives and promotions to exponentially increase sales, brand awareness, and customer loyalty. Seeking a
management role as a Product Manager/Associate Project Manager/Fleet Operations or similar with a major car manufacturer.
Multilingual: English (Native); Arabic (Native); Armenian (Native); French (Basic).
AREAS OF STRENGTH AND EXPERTISE
 Business Development
 Fleet Management
 Market Positioning
 Operations Management
 Brand Awareness
 Marketing Initiatives
 Sales Revenue Growth
 CPOV Fleet Management
 Team Supervision
 Maintenance Oversight
 Partner Relationships
 Audience Targeting
PROFESSIONAL EXPERIENCE
Carlito’s Cars DWC LLC, Dubai - UAE |March 2016 present | Owner
Business is still within the beginning stages; currently employing two workers. Develop/manage all of the details from the initial
licensingand set-up stages. Create and advertised the brand, implemented sales strategies, and set marketing/expense budgets.
As the only business of its kind in theregion, attracted more than 50 clients over a five-month period and completed a 100%sales
rate on all vehicles taken on board.
Key Accomplishments:
 Financed the business without loans/investors; created the company website (www.carlitoscars.com) designed to sell pre-
owned vehicles through 360-degree videos.
 Achieved 2K+ likes on the company’s Facebook page and have amassed very loyal followers on other social media sites
including Instagram and YouTube.
 Created and put into place,all of the required elements for staringand runninga business,including:business licensesetup;
establishing brand awareness to build a loyal customer base; implementing sales and marketing strategies; and advertising
the business through networking and word-of-mouth marketing
Offroad-Zone, Dubai, UAE | September 2010 to March 2016 | Senior Fleet Manager
Launched/managed the company’s innovative rent/lease-to-own programs, increasing sales and customer base while
simultaneously strengtheningthe company’s market position in the UAE. Managed sales growth by implementing a focused sales
plan including direct pre-owned car sales; worked extensively with automotive brands, including Toyota, Jeep, Lexus, BMW,
Mercedes, Kia,Nissan,Ford,Lincoln,Porsche,Keystone Automotive, Fabtech, Skyjacker,Brembo, KW Suspensions,Bestop,Borla,
and others. Successfully expanded brand awareness and outreach through an extensive re-branding campaign,and by building a
strategic alliance with Explorer Publishing to sponsor the UAE Off Road Guide. Managed the acquisition and operation of the
company’s 4x4 driving track and partnership with Nissan to debut new vehicles at the track.
Key Accomplishments:
 Grew car sales revenues by 70% through implementing new sales and marketing initiatives.
 Increased averagesales volumefrom two to six cars a month, and short-/long-term leases through increasing the percentage
of fleet on shortterm leases to 80% and on long-term leaseto 60% duringthe lowseason.Signed over 200 new customers in
a two-year span.
 Joined a networking group based on referral marketing resulting in generated growth of 60% on pre-owned sales.
 Builtthe company’s fleet from 25 cars to 160 cars within 18 months through strategically focused purchaseand sales plans.
 Played a major role in setting up the company’s re-branding.
 Managed the settingup of the online bookingsystemby integratinga 3rd party fleetmanagement softwareinto the company’s
main website. Negotiated the terms and conditions of use with suppliers and oversaw the functionality of the system.
CARLOS SAATJIAN
Dubai, UAE ▪ M: 971-050-2868483 H: 971-04-3629429 ▪ carlossaatjian@yahoo.com
Resume, Page Two
FD Sofia, Stepanakert, Armenia | May 2009 to September 2010 | Assistant General Manager
Provided daily direction and guidance for a staff of 50 dedicated employees; hired/trained all employees. Successfully
implemented a new bonus system to incentivize workers, and increase sales.
Key Accomplishments:
 Secured three-year leases for 30+stores within a three-month time period,ensuringcontinued occupancy and rental revenue;
collected a rental waitlist database by attracting more possible tenants than available vacancies.
 Drove hotel sales to accomplish full bookings for the high season and 70% bookingfor the low season duringthe hotel’s first
operational year.
Offroad-Zone, Dubai, UAE | July 2007 to May 2009 | Fleet Manager
Administered the company fleet including purchases, maintenance, leases, and sales of vehicles; partnered with insurance
companies and governmental authorities to ensure complete compliance for each vehicle. Oversaw maintenance of each fleet
vehicle, including parts procurement/replacement.
Key Accomplishment:
 Grew the company’s fleet from four cars to 30 cars in a one-year period by strategically focusing purchase and sales plans.
 Assisted in a series of investigationsand achieved to break an inner corruption circle,which madethe company more valuable
and gained trust of new investors.
 Gained the trust of the owners and the CEO by providingthe evidence of the corruption which resulted in the resignation of
the General Manger and his affiliates.
EDUCATION
Bachelor of Arts, Hospitality Management, Ecole Hotelier, Beirut, Lebanon
INDUSTRY SHOWS AND TRAININGS
Dubai Motor Show, Dubai, UAE
Sharjah Motor Show, Sharjah, UAE
Emirates Custom Show, Abu Dhabi, UAE
Big Boys Toys, Abu Dhabi, UAE
Car Rental Show, Las Vegas, USA
REFERENCES
Ara Sahakian -Previous employer
Mark Reed – Networking colleague
Karim Barbara – General Manager reputed Insurance company
Andrew Thomas – Networking colleague
For privacy rights, details will be provided upon request

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Carlos Saatjian Resume 2016

  • 1. CARLOS SAATJIAN Dubai, UAE ▪ M: 971-050-2868483 H: 971-04-3629429 ▪ carlossaatjian@yahoo.com CAREER PROFILE A highly qualified, dedicated, and supremely successful Fleet Manager and Sales Manager with a proven track record in fostering and nurturing long-term relationships with customers, vendors, and multiple car manufacturers. Ability to develop and implement marketing initiatives and promotions to exponentially increase sales, brand awareness, and customer loyalty. Seeking a management role as a Product Manager/Associate Project Manager/Fleet Operations or similar with a major car manufacturer. Multilingual: English (Native); Arabic (Native); Armenian (Native); French (Basic). AREAS OF STRENGTH AND EXPERTISE  Business Development  Fleet Management  Market Positioning  Operations Management  Brand Awareness  Marketing Initiatives  Sales Revenue Growth  CPOV Fleet Management  Team Supervision  Maintenance Oversight  Partner Relationships  Audience Targeting PROFESSIONAL EXPERIENCE Carlito’s Cars DWC LLC, Dubai - UAE |March 2016 present | Owner Business is still within the beginning stages; currently employing two workers. Develop/manage all of the details from the initial licensingand set-up stages. Create and advertised the brand, implemented sales strategies, and set marketing/expense budgets. As the only business of its kind in theregion, attracted more than 50 clients over a five-month period and completed a 100%sales rate on all vehicles taken on board. Key Accomplishments:  Financed the business without loans/investors; created the company website (www.carlitoscars.com) designed to sell pre- owned vehicles through 360-degree videos.  Achieved 2K+ likes on the company’s Facebook page and have amassed very loyal followers on other social media sites including Instagram and YouTube.  Created and put into place,all of the required elements for staringand runninga business,including:business licensesetup; establishing brand awareness to build a loyal customer base; implementing sales and marketing strategies; and advertising the business through networking and word-of-mouth marketing Offroad-Zone, Dubai, UAE | September 2010 to March 2016 | Senior Fleet Manager Launched/managed the company’s innovative rent/lease-to-own programs, increasing sales and customer base while simultaneously strengtheningthe company’s market position in the UAE. Managed sales growth by implementing a focused sales plan including direct pre-owned car sales; worked extensively with automotive brands, including Toyota, Jeep, Lexus, BMW, Mercedes, Kia,Nissan,Ford,Lincoln,Porsche,Keystone Automotive, Fabtech, Skyjacker,Brembo, KW Suspensions,Bestop,Borla, and others. Successfully expanded brand awareness and outreach through an extensive re-branding campaign,and by building a strategic alliance with Explorer Publishing to sponsor the UAE Off Road Guide. Managed the acquisition and operation of the company’s 4x4 driving track and partnership with Nissan to debut new vehicles at the track. Key Accomplishments:  Grew car sales revenues by 70% through implementing new sales and marketing initiatives.  Increased averagesales volumefrom two to six cars a month, and short-/long-term leases through increasing the percentage of fleet on shortterm leases to 80% and on long-term leaseto 60% duringthe lowseason.Signed over 200 new customers in a two-year span.  Joined a networking group based on referral marketing resulting in generated growth of 60% on pre-owned sales.  Builtthe company’s fleet from 25 cars to 160 cars within 18 months through strategically focused purchaseand sales plans.  Played a major role in setting up the company’s re-branding.  Managed the settingup of the online bookingsystemby integratinga 3rd party fleetmanagement softwareinto the company’s main website. Negotiated the terms and conditions of use with suppliers and oversaw the functionality of the system.
  • 2. CARLOS SAATJIAN Dubai, UAE ▪ M: 971-050-2868483 H: 971-04-3629429 ▪ carlossaatjian@yahoo.com Resume, Page Two FD Sofia, Stepanakert, Armenia | May 2009 to September 2010 | Assistant General Manager Provided daily direction and guidance for a staff of 50 dedicated employees; hired/trained all employees. Successfully implemented a new bonus system to incentivize workers, and increase sales. Key Accomplishments:  Secured three-year leases for 30+stores within a three-month time period,ensuringcontinued occupancy and rental revenue; collected a rental waitlist database by attracting more possible tenants than available vacancies.  Drove hotel sales to accomplish full bookings for the high season and 70% bookingfor the low season duringthe hotel’s first operational year. Offroad-Zone, Dubai, UAE | July 2007 to May 2009 | Fleet Manager Administered the company fleet including purchases, maintenance, leases, and sales of vehicles; partnered with insurance companies and governmental authorities to ensure complete compliance for each vehicle. Oversaw maintenance of each fleet vehicle, including parts procurement/replacement. Key Accomplishment:  Grew the company’s fleet from four cars to 30 cars in a one-year period by strategically focusing purchase and sales plans.  Assisted in a series of investigationsand achieved to break an inner corruption circle,which madethe company more valuable and gained trust of new investors.  Gained the trust of the owners and the CEO by providingthe evidence of the corruption which resulted in the resignation of the General Manger and his affiliates. EDUCATION Bachelor of Arts, Hospitality Management, Ecole Hotelier, Beirut, Lebanon INDUSTRY SHOWS AND TRAININGS Dubai Motor Show, Dubai, UAE Sharjah Motor Show, Sharjah, UAE Emirates Custom Show, Abu Dhabi, UAE Big Boys Toys, Abu Dhabi, UAE Car Rental Show, Las Vegas, USA REFERENCES Ara Sahakian -Previous employer Mark Reed – Networking colleague Karim Barbara – General Manager reputed Insurance company Andrew Thomas – Networking colleague For privacy rights, details will be provided upon request