Hisham Numan has over 26 years of experience in the automotive sector in Saudi Arabia, holding various leadership roles including business development manager, marketing and customer service manager, regional sales manager, and branch manager. He is seeking a new leadership role where he can utilize his skills in strategic planning, business development, marketing, sales management, and customer relationship management. His expertise includes launching new automotive dealerships, growing market share and revenues, and managing multi-brand operations.

1. HISHAM NUMAN
Jeddah, Saudi Arabia  +966.504922256  htna2001@yahoo.com
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CAREER OBJECTIVE
Visionary leader with 26+ years of experience in the automotive sector in leading business and revenue
growth. Proven track record in executing strategic plans that yield positive results in terms of business
expansion, profitability and market share. Adept at overcoming business challenges , and catalyzing
multi-location teams to capitalize on market opportunities. Collaborated and maintained mutually
beneficial business relations with world class automotive brands that include Volvo, Renault, Suzuki,
Jeep, GM, Nissan and Dodge. Proficient in leading multi-brand sales, marketing and business
initiatives. Seeking a leadership role with an esteemed organization and achieve its strategic business
objectives by leveraging market and industry knowledge, building and motivating talented teams, and
effectively executing of business plans.
SKILLS
 Strategic Business Planning, Sales & Marketing Planning, Automotive Industry Knowledge
 New Business Development Initiatives, Business Opportunity Evaluation, Project Management
 Financial Planning, Resource Management, Stakeholder Management
 Customer Relationship Management, Strategic Accounts Handling, Business Alliances
 Brand Management, Brand Positioning, Brand Loyalty Initiatives
 Market Intelligence, Competitor Analysis, Business Forecasts
 Process Improvements, Cost Reduction, ISO Procedures
 Budgetary Control, Inventory Management, Event Management
 Team Building, Recruitment, Motivation, Training
 Communication, Analytical Decision Making, People Management
PROFESSIONAL EXPERIENCE
Business Development Manager, Jun 2013 – Jul 2015
Abdullatif AlissaHolding Group (Saudi Arabia)
Highlights:
 Specially selected to lead the new business entity set-up by the Alissa Group (within National General Automotive) to foster
rapid business development and expansion by identifying and capitalizing on business opportunities in the automotive sector.
 Conducted feasibility studies for establishing 3 automotive dealerships; carried out market research, established pricing,
developed business plan, held supplier negotiations and obtained favourable commercial terms, oversaw product testing,
made presentations before directors and obtained BOD approval.
Key Responsibilities:
 Determined new business opportunities in the automotive space in Saudi Arabia by carrying out a comprehensive analysis of
the market, customer segments and competitors.
 Evaluated project feasibility (financial, operational), estimated ROI and rolled out new projects, monitored project execution
from start to completion, and met set business objectives.
 Directed all marketing and promotional activities, spread awareness in the market, and provided critical insights for product
development.
 Identified potential business partners, reviewed their earlier performance and verified that they met company requirements,
and established strategic alliances.
 Oversaw financial aspects of the projects rolled out, acquired funds either internally or by liaising with the company’s
bankers / financial institutions.
 Acquired and aligned resources in line with requirements, set up the organizational structure for the new profit centre, defined
KRAs and KPIs for each position.
Marketing & Customer Service Manager, Nov 2002 – Jun 2013
Autostar ‘General Automotive Company’ - A Member of Alissa Group (Saudi Arabia)
Highlights:
 Employed marketing and branding experience to manage the company brand, established brand positioning, planned
marketing programs detailing the value proposition to the target market segment, measured performance of the brand, and
maintained brand image.
 Planned and managed several projects from start to conclusion, coordinated with all stakeholders, gained cooperation fromall
parties involved, and delivered projects within time and budget.

2. HISHAM NUMAN
Jeddah, Saudi Arabia  +966.504922256  htna2001@yahoo.com
Page 2 of 4
 Credited with expanding the customer base of the organization through focused marketing and promotional efforts, and
making a direct and positive impact on the company’s revenue.
 Created and executed a successful marketing strategy for newly launched car accessories, and established an additional
revenue line for the company.
Key Responsibilities:
Marketing & Branding
 Led the branding initiatives for positioning the automotive company as an organization that provides a range of automobile
models, automobile related products, services and spare parts.
 Created and established a highly credible value proposition by clearly identifying the benefits and values that the company
promised, and delivering these to customers consistently.
 Established a leadership position in the market for the company, and maintained a positive and professional image that led to
customers considering the company first for new car purchase, service, spare parts requirement and vehicle financing.
 Designed creative and effective promotional campaigns to attract new customers on a regular basis, enhanced revenues and
grew market share.
 Assessed the market and understood market dynamics, developed and implemented marketing strategies accordingly, and
facilitated business growth.
Operations
 Led and managed marketing and sales teams, communicated plans and strategies, ensured proper on-field implementation and
monitored performance through KPIs and KRAs.
 Developed and controlled marketing and sales budgets, prepared forecasts and estimates, calculated ROI and ensured short
term and long term target achievement.
 Planned and organized various events hosted by the company, prepared event budgets, scouted and finalized venues,
coordinated with service providers, arranged logistics and travel, and ensured the events were conducted smoothly.
 Supported the top management in making strategic decisions by regularly providing information on market trends and
competitors, and giving suitable recommendations.
Customer Service
 Led effective customer engagements by understanding customer expectations from products and services, and implementing
robust customer service processes; maintained high retention rates and customer satisfaction scores.
 Focused on implementing long term business relations with a diverse clientele, maintained high standards of customer service
during all customer interactions, and earned goodwill for the company.
 Established process for promptly responding to complaints and escalations to facilitate quick resolutions and ensuring
customers were satisfied with the way their product/service issues were handled.
 Trained and developed the customer service team, improved their customer handling skills and enabled the team to manage
customers appropriately.
 Initiated customer satisfaction surveys, collated and analyzed feedback, identified points of improvements and initiated
changes in the process accordingly.
Regional Sales Manager, Jul 2000 – Jul 2001
United Motors (Saudi Arabia)
Key Responsibilities:
 Oversaw the sales operations for this reputed dealer of automotive brands like Chrysler, Dodge and Jeep, and executed sales
strategies to meet business objectives.
 Responsible for creating the annual sales plan for the region, preparing sales forecasts and sales budgets ; assigned sales goals
to the sales staff.
 Managed and guided the sales team / sales consultants, assigned daily lead generation and customer contact tasks to them,
verified task completion through end-of-the-day reporting.
 Imparted on the job training to sales consultants, supported them in dealing with various sales calls (routine and difficult);
held sales meetings (daily, weekly, and monthly), created sales actions plans and reviewed sales performance.
 Ensured that all vehicular sales documentation was complete in all respects and complied with ISO documentation standards.
 Generated leads and assigned follow-up to the sales consultants; helped consultants for developing an effective prospecting
plan and increasing the customer base.
 Conducted annual performance appraisals of sales consultants, held individual reviews, understood the specific difficulties
they faced in closing sales, and supported themin improving performance.
 Designed and implemented sales commission / incentive schemes, took decision on promotions and increase in salaries based
on the performance of sales consultants.
 Managed the dealer channel, collaborated with dealers in setting up their business plan and sales objectives, monitored
performance and provided supports as needed.
 Ensured on-time vehicle deliveries to customers, inclusion of accessories as per the sales order, and outstanding services as
per the sales order.
 Managed customer complaints, understood their issues with the vehicle/service and provided satisfactory resolution in line
with company policy and procedures.

3. HISHAM NUMAN
Jeddah, Saudi Arabia  +966.504922256  htna2001@yahoo.com
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Branch Manager, Jan 1997 – Jul 2000
Suzuki Saudia (Dammam, Saudi Arabia)
Highlights:
 Led the Dammam branch operations and maintained profitability consistently; expanded business by establishing new auto
showrooms of the company in Dammam and Jubail.
 Grew and managed the sub-dealer network effectively, provided marketing and sales support to the sub-dealers, and achieved
market share growth.
Key Responsibilities:
 Managed that branch staff, carried out annual sales planning and defined targets for sales, spares parts and service; obtained
approval from the senior management, and assigned these targets to the various teams.
 Primary responsibility for achieving budgeted sales figures, monitoring performance of the showroom staff and fleet sales
staff, and initiating corrective measures where there was a shortfall in sales.
 Galvanized the sales team to exceed sales figures and meet revenue targets for the branch, participated in discussions with
potential customers when requested by sales personnel, and helped close sales deals.
 Analyzed market demand and prepared reliable sales forecasts, ensured that there was enough stock of Suzuki automobile
models to meet demand.
 Coordinated with the Suzuki plant for replenishing stock as needed; introduced offers and promotional schemes as directed by
Suzuki Marketing Team.
 Led a team of collections executive, reviewed their target achievement as well as figures for delayed installment payments
from customers; formulated and implemented collections plan in collaboration with the Collections Department to reduce
outstanding payments.
 Supervised the spare parts and service departments, ensured departmental KPIs were met, and provided support to the After
Sales Service Manager in overcoming operational issues.
 Managed the branch as a profit centre by improving revenues and controlling costs; collaborated with the Accountant in
reducing expenses and meeting targets.
 Implemented various staff welfare initiatives, facilitated their professional development through learning and development
programs and trainings; resolved interpersonal conflicts within the team and provided solutions to problems.
 Maintained high motivation level within the staff, clarified business objectives and the team’s goals with the business
objectives.
 Maintained compliance with the company policy and norms at the branch, ensured branch discipline and that the staff
presented a professional image of the company.
Sales Executive, Sep 1989 – Dec 1996
Zahid Tractor, Saudi Arabia
Key Responsibilities:
 Capitalized on market opportunities, expanded business into new territories , and generated sales of automotive brands that
included Volvo, Renault, Hummer and Tata.
 Observed market tends and determined customer preferences, participated in preparing sales forecasts, deployed marketing
strategies and the sales plan to achieve growth and revenue objectives.
 Established sales procedures; prepared, analyzed and presented sales reports and profit margin reports to senior management.
 Managed key accounts, ensured outstanding services to these accounts and established long term business relations with
them.
 Responded to customer queries on prices, provided quotations and relevant information; assisted customers in making
decisions on mode of purchase – cash, credit, and lease.
 Actively supported promotional campaigns planned by the management, designed and executed direct mail campaigns and
ensured all promotional campaigns were a success that led to increase in the customer base of the company.
 Carried out a thorough inspection of the vehicle prior to delivery and ensured that all features / accessories demanded by the
customer were installed and functioned properly.
EDUCATION
College of Management Science & Planning, King Faisal University, Al-Hassa, Hofuf, Saudi Arabia
Bachelor’s Degree in Project Management (May 1988)
PROFESSIONAL DEVELOPMENT
Certifications
 Oct 2008: Certified Customer Service Manager, FUTURE Link Consulting Pty. Limited, Canberra, Australia

4. HISHAM NUMAN
Jeddah, Saudi Arabia  +966.504922256  htna2001@yahoo.com
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 Jul 2008: Certified Customer Service Manager, IIR Middle East, Jacqueline Klauer Future Link Consulting, Dubai
Trainings and Workshops
 May 2008: Building a Service Culture that Sizzles and Succeeds,Ron Kufman, Riyadh
 Apr 2008: Consultative Parts Sales, GM, Riyadh
 Nov 2007: Effective Communication in Performance Management, Riyadh
 Apr 2007: Train the Trainer from Design to Delivery, Meric Training & Consulting, Dubai
 Jan 2007: Strategic Marketing Health Check, Professor Dr. L C Massingham, Jeddah, Hilton
 Mar 2006: Gaining Market Power and Corporate Momentum, MIT Sloan Entrepreneurship Center, Riyadh
 Apr 2005: Customer First, Professional Trainers, Khobar
 Mar 2005: Successful Manager, Accelerating Business,Jeddah, Hilton
 Apr 2001: Grand Voyager 2001 Product Training, Bahrain
 Sep 2000: Comp-Comp1
 Jul 2000: Sales Process 301, Dubai
 Dodge Truck Workshop,June 2000
 May 2000: Effective Sales Force Management, KFUPM
PERSONAL INFORMATION
 Citizenship: Jordanian
 Date of Birth: 02/11/1966
 Marital Status:Married
 Language: Fluent in English and Arabic