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MM.. WWaaeell EEllddeemmeerrddaasshh
Elshorouk city  Cairo - Egypt  Phone: +202 26303559  Mobile:
+201223918112
weldemerdash@gmail.com
Airline's General manager Commercial &Marketing who creates strategic
communications with customers, organizations to effectively align with and support
key business initiatives.
Builds and retains high performance teams by managing, developing and
motivating skilled professionals, to achieve certain goals.
Identification
 Name: Mohamed Wael Ahmed Eldemerdash Gad.
 Birthday Date: 24/07/1968.
 Nationality: Egyptian.
 Marital Status: Married.
 No. of Children: one.
 Current Title: General Manager Commercial &Marketing, Egyptair domestic
&regional airline (Egyptair Express)
 Qualification: B.A. Commerce, major Accounting.
Activities
 Represented Egyptair in many tariffs conferences, pricing meetings in IATA,
AACO , AFRAA and ICAO
 Joined Egyptian Delegations in many IATA Tariffs Conferences and other
organizations meetings.
 Participated in the team of implementation of Amadeus system for Egypt air,
participated in many bilateral meeting for concluding code-share agreements.
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Education
School Education:
 General Secondary School certificate - The English School – Cairo, Egypt, in
1986.
University Education:
 Graduated: Faculty of Commerce (1990), Ain Shams University – Egypt.

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 Qualification: B.A. Commerce, major Accounting.
Training Courses:
Job Related Courses:-
 Passenger services training courses ( passenger handling, baggage handling &
Aircraft Handling) ( 1991) ( three months training program at Egypt air
training center.
 GALELIO Booking file course(Swindon (UK), March 1995)
 GALELIO Global fares course(Swindon(UK) March 1995)
 GALELIO Document production course(Swindon (UK)1995)
 GALELIO instructor 1994-1998(Cairo)
 IATA Advanced Passenger & Ticketing course (Amman ,Nov 1996)
 SITA AIRFARE Recurrent Training (Singapore , October,1997)
 Revenue Enhancement &Yield Management Course (Amman ,Nov 1997)
 IATA Pricing Unit Concept Workshop ( Geneva , April 2000)
 AMADEUS Basic Reservation Course-Train The Trainer Course(Nice(France)
June 2006
 AMADEUS C.T.S Course (Nice ( France) July 2006
 AMADEUS E.T.S Course (Nice(France) July 2006
Professional Training:-
 Customer Service course
 Negotiations skills course
 Strategic Management course
 Time Management course
 Crisis Management course
 English Language, and French Language training courses ( different levels)
Languages
 Arabic Language: Mother Tongue
 English Language: Reading Excellent , Writing Excellent , Speaking Excellent
Skills
 Leadership
 Organizational skills
 Teamwork skills

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 Project management Skills
 Negotiations skills
 Drafting Customer services manuals.
 Creating Customers Data bases.
 Drafting Pricing and SPA’s agreements.
 Preparing Internal Regulations concerning customer service rules.
 Participated in numerous Committees of Tariffs, marketing
communication and customer service activities.
 Mastering most of Micro Soft Office skills (mainly MS Word, MS power
point and Excel)
Professional History & Work Experience
 General Manager General Manager Commercial &Marketing, Egyptair
domestic &regional airline (Egyptair Express Since 21MAY 2015, till
present
 General Manager Egyptair Sharm Elsheikh office from 17 NOV2013 till
20 MAY 2015
Main Duties:
o Managing Egypt air office in Sharm Elsheikh.
o Supervise all Egyptair commercial activities in South Sinai.
o Manage and follow-up all customers relations including marketing and
customer services.
Achievements:
o Created customer data base, and drafted passenger’s customer service
manual for South Sinai region.
o Opening New sales office at Sharm Elsheikh Airport which was a new
strategic sales point according to excepted expansion of Sharm Elsheikh
city and was reflected in improvement of revenue by approximately 12%
per month compared to previous year revenue.
o Managed all teams related to organizing conferences held in Sharm
Elsheikh with all stack holders
o Participated as sponsor in most of Marketing activities in south Sinai
representing EGYPTAIR
 Director technical bureau for EGYPTAIR VP ALLIANCES & International
Relations From 1 FEB 2013 till 17 NOV13:
Main Duties:
o Managing Administrative duties to follow up all activities of Alliances
& International Relations Sector.
o Prepare reports on the performance and achievements of the Alliances &
International Relations Sector.

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o Participate in the meetings and working groups setting the strategies of
the Sector.
o Liaise with General Managers and managers for following up the work flow.
 EGYPTAIR country manager in TANZANIA from 1st FEB 2009 Till 31JAN
2013.
Main Duties:
 Starting business in Tanzania in all aspects and did all activities for market
access after a period of suspending operation.
 Setting up sales office again and recruiting staff.
 Setting up all contracts as Aircraft & passengers ground handling, Hotels
contracts, crew transportation, catering, technical support..etc.
 Studying market and competitors.
 Building good relations with Authorities
 Building good relations with travel agents
 Building good relations with cooperates.
 Setting Strategies for market penetration through the adequate marketing
campaign especially with presence of giant carriers in the market like
EK/KL/BA/TK and QR.
Achievements:
 Successful re-open of the sales office in APR 09
 Successful re-launching of the flights effective 3june09
 Successful penetration in the market through the previously
 Prepared marketing and advertising campaigns.
 Adherence to project plan with success percentage of 96%.
 Establishing good relation with governmental bodies & authorities.
 Establishing good relations and cooperation with IATA&NON-IATA agents
based on productivity & setting targets for each.
 Drafting of passenger’s customer service manual in Tanzania, and follow
up implementation of passenger rights rules.
 Corporate accounts were created with main corporates and companies in
the market.
 Maintaining above mentioned Achievements for the period of 4 years
despite of lot of various changes to the market.
 Egyptair Pricing Manager from 16 SEP 06 till 31JAN09.
Main Duties:
o Controlling All Sales policies for Egyptair Worldwide
o Filing Fares & rules with ATPCO for all Egyptair network
o Establishing Special Prorate Agreements (SPA) with other airlines

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o Establishing and mange Code Share agreements (Block Space& FreeFlow)
o Building offline fares using above mentioned agreements
o Monitoring Revenue Management system to forecast pricing and achieve
maximum revenue
o Monitoring Competitors Pricing strategies.
Achievements:
o Successful migration of all EGYPTAIR fares to Amadeus
platform(4November 2006)
o Successful integration with Star Alliance upon EGYPTAIR joining on 11
JUL08.
o Implemented Auto Re-issue(Amadeus Automatic Ticket Changer)
successfully 21July 2008 and used now all over EGYPTAIR network.
o Successfully implemented Fuel surcharge strategy to face the increase of
fuel prices and achieved very good results within the budget .
o Re-Structured all Egyptair sales policies worldwide which achieved in
maximizing Egyptair profit.
o I was the head of E-Ticket implementation committee in EGYPTAIR
since October 2007 TILL JANUARY 2009 which achieved full
implementation of E-Ticket all over Egyptair network (100% Network E-
Ticket Enabled).
o Deputy manager for integration with Amadeus system project (during the
migration to Amadeus system 2006) and was successfully cut over on 4
NOV 2006.
 Egyptair Düsseldorf Area Manager (2002-2006)
Achievements:
o Increased revenue by 30% on yearly basis for passengers.
o Increased Cargo Revenue by 50% on yearly basis.
o Achieved Commercial target on yearly basis(Passenger &Cargo)
 Other previous professional experience:
 Pricing Supervisor (Egyptair Tariff Dept1994-2002)
 Galileo Instructor (Egyptair Tariff Dept 1994-1998)
 Galelio Help desk 1994-1998
 Tariffs Instructor (part time) at Egyptian Aviation Academy
 Traffic officer (Egyptair Cairo Station 1991-1994), whrer I was able to
experience all passenger service skills at Cairo airport, and Aswan Airport
as well as Abu-Simbel Airport, during this period I was responsible for
customer services at transit area, mainly lay over expenses, and handling
delayed and cancelled flights.

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