1. T.V. Balachandran +91 9847329009/9846078294
tvbnair@gmail.com 0484 2809041
Analytical and Highly Creative Business Strategist With A Proven Thirty Years Track Record Of
Implementing New Market Entry Strategies .
BRIEF OVER VIEW
� Strong exposure and understanding of business strategy planning and
Implementation.
� Effective in utilizing resources, improving processes, increasing quality and
Reducing costs.
� Very strong interpersonal skills, leadership capability and proven track of leading a large sales force
comprising middle level managers.
� Versatile and quick to grasp and accept any change in scenario, new products, locations.
� Recipient of best sales executive award, nationally while serving in Glaxo India Ltd.
OBJECTIVE
Best suited to serve as a Profit center head/Product head, emphasis being in marketing and sales.
Well versed in every aspect of business, administration, operations. Logistics,
Recruitment, training, product management, marketing, sales & distribution,
Credit control, inventory management.
PROFESSIONAL EXPERIENCE
At Present with M/S Skyline Systems&Services, Cochin as:
CEO
Roles and Responsibilities:

2. � Responsible for the entire business activity,reporting to Mg.Partner on a profit sharing basis.
� Planning and implementing business strategies to derive revenue and profitability
� Recruiting, training and managing Sales Engineers in a systematic way and to motivate the Sales team
for achieving targets.
� Coordinating with the production planning to ensure smooth flow of order execution.
M/S SONARA FIBRE & PLASTICS IND.FZC, HAMRIYAH FREE ZONE, SHARJAH, UAE.
Marketing Manager
Roles and Responsibilities:
� In charge of marketing activities with special emphasis throughout UAE.
� Planning and implementing business strategies to derive revenue and profitability
� Recruiting, training and managing Sales Executives in a systematic way and to
Motivate the Sales team for achieving targets.
Achievements:
� Successfully increased the turnover of the company lesser than 6 months.
PODUVAL INDUSTRIES,Cochin:
� Diesel Generating Sets [ Kirloskar Oil Engines]
Marketing Manager � Cochin Since Dec 2000
Roles and Responsibilities:
� Directly Responsible for business development in entire Kerala
� Formulating budgets, projections and implementation plans
� Planned and implemented business strategies to derive revenue and profitability
� Regularly carried out market assessment and procuring related intelligence
� Identified, finalized prospective clients by using marketing personnel resources
Effectively
� Recruiting, training, and managing sales personnel in a very systematic way so that personnel
turnover doesn�t affect smooth functioning of business.
� Effectively handled all brand activity, dealers, channel development, negotiating with market
influencers including officials of govt, public sector sales promotion
Activities, tactical ad planning, conducting seminars, dealer meets.
� Provided leadership to the departments to achieve goals.
Achievements:

3. � Successfully developed D.G. Set market for Kirloskar oil engines, thereby awarding
Exclusive original equipment manufacturer status to M/S Poduval Industries.
� Have been able to maintain an unassailable market share of over 60% for the last
Two years.
MERCHEM LTD ,Cochin : Aug 98-Dec 2000
Asst Marketing Manager-cochin
Merchem Ltd is involved in the manufacture of Rubber processing chemicals,
Which is a manufacturing input in the rubber industry.
Roles and Responsibilities:
� In charge of marketing activities with special emphasis on major accounts
Throughout South Indian Market.
� Product Management, Dealer channels, Distribution, Recruitment, Training & Supervision of sales
personnel.
� Ensuring growth of brand equity by sustained market inputs like ad campaigns,
Motivation of channel partners, and major account developments.
Achievements:
� Successfully launched a series of new product range in a highly conservative tire industry. Ensured a
growth of 20% annually with an overall growth rate of 9% in the industry.
ARYAVART CHEMICALS-MUMBAI :Feb 1993-Aug 1998
Area Manager
Aryavart Chemicals manufactures PVC Additives, raw materials for paint
Industry, and other specialty chemicals.
Responsibilities:
� Profit center head for the entire operations of Kerala, part of Tamilnadu, part of
Karnataka.
� Many products were introduced successfully in the market.
Achievements:
� Successfully launched and established new products.
� Increased market share for the existing products.
GLAXO INDIA LTD-MADRAS [CHENNAI] :Dec 1988-Jan 1993
Sales Representative
Achievements in Glaxo:

4. In the Family Products Division of Glaxo in the assigned territory of Tamilnadu,
Achieved targets and growth consecutively for four years. Achieved the best sales
Person award All India Level for the year 90-91. Was felicitated along with family
At a special function in Goa. Was given special assignments in product launches
All over the country in different territories considering the versatility, and
Successfully did so.
AARSHA CHEMICALS PVT LTD, MUMBAI :May 1984-Dec 1988
Marketing Executive � Mumbai
EDUCATION:
Calicut University Bsc. Physics 1982
[Christ College]
Bombay University P.G. Dip. Adm. Management 1984
[J. Bajaj inst. Of Mgmt. Studies,
Mumbai]
PERSONAL DETAILS:
Date of Birth 31st July 1961
Marital Status Married
Languages known
Malayalam [read, write, speak]
English [read, write, speak]
Hindi [read, write, speak]
Tamil [read, write, speak]
Marathi [speak, read]
Local Address
THEKKE VADASSERY,POROOR HOUSE, OKAY HOSPITAL ROAD,KODUNGALLUR,TRICHUR[DT]
KERALA - 680664 TEL: 0480 2803275
T.V. BALACHANDRAN