1. TAHER HAMDIEH
Area General Manager + 24 Years Experience
E-mail: Taher.hamdieh@hotmail.com
Mobile : 00971508189940
15/07/2015Update on
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Area General Manager with more than 20 years experience in HVAC industry, direct sales,
marketing and core strength in 3rd party distribution and contract negotiation for Middle East
and North Africa.
Result oriented, dynamic, accomplished, business savvy, client focused, committed and creative
with high ability to lead and drive organization model with strong work ethics and great
leadership skills.
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Area General Manager Johnson Controls - UAE From 2005 to Current
Nov 2014 - June 2015
Leading Oman and Bahrain in all business lines : ESG, UPG , VRF, Service and Parts (direct and in direct)
(135% growth in nine months (bottom line). Moreover, my responsibility includes setting and executing
parts (core, residential and refrigeration) strategies across Middles East (direct and In-direct).
 Drive transforming Oman and Bahrain Johnson controls direct offices into distribution model,
set action plan with aggressive tracker.
 Drive aggressive targets in parallel with distributor transformation with special tactics.
 Building capabilities in both Oman and Bahrain for all business lines (ESG, UPG and Parts).
 SMIS training for both Oman and Bahrain distributors and transferring existing pipeline.
 Drive aftermarket tactics through developing PSA, L&M and replacement opportunities in
both Oman and Bahrain (Directly).
 Drive M.E. parts sales (core, residential and refrigeration) / tactics and initiatives across sales
channels (branches, distributors, Join ventures and Key accounts).
 Drive and develop special initiatives like Emerson, Bristol Equivalent and refrigerant (R22,
R410a, R407C) with Emerson International and Huizhan Energy Machinery in China .
 Drive and Support KSA parts sales through Installed base, Inventory management and
distributors reforming.
 Full P&L responsibly.
 Inventory Management and TWC
Nov. 2013 - Oct. 2014
 Drive ESG, UPG and Parts sales in Pakistan, Yemen and Libya, develop distribution net work
catering to installed base and parts business pull through.
 Drive M.E. parts sales / tactics and initiatives across sales channels (branches, distributors, Join
ventures and Key accounts).
 Drive and support KSA parts sales (core, residential and refrigeration) through Installed base,
Inventory management and reforming distributor.
 Training Pakistan/ Libya and Yemen distributor teams on UPG and ESG softwares.
 Drive aggressive targets in the assigned countries.
 Full P&L responsibly.

2. Oct. 2012 - Nov. 2013
 Drive Hub Sales(Core, residential and refrigeration ) through Middle East, special assignment
to develop distributor/ Dealer and Key accounts, grown the business by 30% in first year.
 Establish Parts Library and coaching materials.
 Develop parts access to middle east direct offices and business partner.
 Drive with marketing team applying special tactics and long terms strategies like
recommended spare parts and installed bases easy reference and attached rate.
 Conducting workshops through middle east for software training and installed base in order to
increase attached rates.
 Working with and facilitating Operation team with special tactics.
 Full P&L Responsibility
 Inventory Management and TWC.
March 2005 to Sept. 2012 (Summary assignments)
 Drive and develop UAE residential direct sales + Oman and Bahrain (Distributors).
 Managing 5 residential sales channels in UAE (Abudhabi direct, Dubia direct, two projects
distributors and one retail sales) resulted on Growth year by year, profitability, Brand
development and reduce risk.
 Special assignment for developing rental business sales across GCC.
 Drive and develop UAE residential direct sales + Oman and Bahrain (Distributors)
 Establish and drive residential direct sales team in Abudhabi.
 Full P&L responsibility
 Managing Residential equipment TWC.
Summary of Duties since 2005
 Drive and develop sales channel (Direct and distributor)
o Daily basis : Quotation tracker, ABC tracker and project pipe line,
o Bi weekly: project status, secure volume, revenue volume, AR status,
o monthly basis (Quarterly): AOP review, rolling forecast – web forecast (loading
factories), exchanging initiatives and ways to develop business.
 Diversify tactics with flexibility to adopt new ideas and business solution to avoid overlaps and
conflict of interest resulted in increasing company exposure, customer traffic and sales
approach based in market scenario.
 Emphasizing and developing communication between internal customer to assure easy flow of
process and information.
 Strong VIP markets connections (Clients, Consultant, Contractor, Developers, outlets) with
special relation with ME business partners and suppliers (ex….AWALGULF) resulted in
driving the business more efficiently.
 Drive aggressive residential and commercial direct sales team in GCC.
 Drive strong technical team to run residential design division, handling technical queries and
direct quotations, ensuring the timely submission of all project submittals and obtaining
approvals.
 Managing rolling forecast (Monthly- Quarterly and full year with cross checking tool) – web
forecast (loading factories).
 Work closely with company executives to identify and drive new business opportunities and
markets drivers.
 Work on three years planning (start from third qtr of each year) defining strength and
weakness, product development, pricing, P&L, core and incremental business.
 Set and submit annual operating plan per sales channel (AOP).
 Set and submit business plans, pursuing all markets sales channels and segments.
 Establish rental department with service team, Managing more than 4500 TR of Chillers fleet.
 Drive retail business channel in UAE, Oman, Yemen and Bahrain with BBP.

3.  Arranging Seminar and Marketing Campaign (Retail)
 Monitoring competitor behavior and pricing
 Managing Inventory and product liquidation with special tactics.
 Ops review meeting (Monthly) with senior management includes :
1. What went well and what not well, 2. Implication looking forward, 3. Market overview ,
4.Top secured Jobs, 5. Key initiative, 6. Financial outlook : Secure volume, Revenue
volume, Gross Margin , SG&A, EBIT , TWC , Bridging Gaps and P&L High lights.
 Drive Parts sales (core, residential and refrigeration) through Sales channels (Branches,
Distributors, Key accounts and dealers)
 ME Weekly conference call for Parts pipeline and concerns.
 Set GPAS for direct report, tracking it twice a year and link it to annual increment.
 Developing Key successors, identifying goals and mission.
 Timely RPM/ one to one with the team member with tracking tool.
Key Achievement
 Setting residential direct sales team in UAE (In particular Abudhabi)
 Residential products sales record achieved in 2005, 300%.
 Special study for ASMA and ESTIMA requirement.
 2009 Witness the highest revenue in UPG within UAE ever.
 Improving York (Residential) market share to top three players in UAE
 2010 1st VRF Job in Oman 1.7 m$ with Diwan.
 Residential Forecast accuracy more than 90%
 Running GCC Retail survey (CGI : channel growth initiative )
 Set and develop retail business channel (Oman, Bahrain, Yemen and UAE)
 Setting residential distributor in Al-Ain
 Secure first rental job from Sorouh real estate (Al Reem Island - Commercial Bld.).
 Dealer contractor program.
 Pakistan distribution agreement
 Exhibitions in Oman & Pakistan
 Drive and grow distributor parts business from 1.3 m$ to 2.67 m$ over 9 months.
 Drive and grow parts business in KSA from 5.6 m $ to 7 m$ over 9 months.
 Parts Green Cards , Dealer Manual and Parts leaflet.
 Copland and Copland equivalent agreement with Emerson for Aftermarket
 Special study for ASMA and ESTIMA requirement
 Refrigerant agreement with Huizian - China for Aftermarket
 Reforming strong after sales team in Oman and Bahrain (direct operation).
Key Projects
 SAS Al Nakheel 2007 (Biggest project in Abudhabi)
 Al Falah Project : Biggest Package job in the world – almost 10000 package
 Shiekh Moh’d Ben Zayed VIP Villas
 1st VRF job in Oman.
 1st VRF in Bahrain
 Sorouh Rental Job (2500 TR)
 Banazir Buhto Airport (Centrifugal chillers) in Pakistan
 Nizwa University in Oman (Centrifugal chillers) - 20000 TR
 SUKON Tower in Bahrain 3 Centrifugal Chillers.
 Sultan Qabus University Rental Job (1200 TR)

4. Regional Manager (North Africa) Zamil Air conditioner - Dammam - KSA From 1997 to 2005
 Developing business partner by assuring proper distribution module in Iraq, and setting sales
process for project sales - strong relation with ministries - 1997
 Developing business partner by assuring proper distribution module in Tunis– strengthen
project sales and maximizing market coverage.
 Developing business partner by assuring proper distribution module in Morocco – strengthen
project sales and maximizing market coverage.
 Developing business partner by assuring proper distribution module in Algeria – strengthen
project sales and maximizing market coverage. using distributor strong Government relation
with ENAPAT – the sole house appliances distributor in Algeria.
 Developing business partner by assuring proper distribution module in Sudan – strengthen
project sales and maximizing market coverage. (DNAFODIO)
 Assigning business partner by assuring proper distribution module in Libya – strengthen
project sales and maximizing market coverage.
 Driving and assigning retail business module in Libya with different business partner.
 Working on JV with existing distributor in Tunis.
 Setting JoinVenture In Morocco – Casablanca – Frigmar .
 Distribute annual AOP / Country / Business partner.
 Developing Tool to track forecast, secure volume , revenue volume , Key Pipe line project.
 Marketing Support as per action plan.
 Brand Positioning
 Monitoring competitor behavior and pricing
 Arranging Seminar and Marketing Campaign (Retail)
 Managing rolling forecast (Monthly- Quarterly and full year with cross checking tool) – web
forecast (loading factories).
Key Achievements
 Distribution agreement – Iraq
 Distribution agreement – Tunis
 Join Venture Morocco
 Exhibition (Tunis, Morocco, Iraq, Jordan, Egypt, Sudan)
 Marketing Campaign – Morocco year 2003
 Joint Venture in Tunis
 Setting Retail in Libya
 Gala Dinner and Press conference in Morocco 2004
Key Projects
 154 package unit of12.5 Tr Ministry ofHealth – Iraq
 Hammamt Al Yassmine 122 Chillers – Tunis (BiggestJob) 2002
 General Magazine – Ducted Split
 Islamic Bld. Ducted split – Libya
 Morocco Hotel Modula Package – Morocco

5. Owner
Family Business
Jordan 1990-1997
In Hungary
1990-1992
 Part time Fluid mechanics assistant lecturer in Budapest Technical University.
 Trading between Hungary and neighboring countries like Austria, Turkey, Romania, Germany,
and Italy for cars, cloth, and food .
In Jordan
1992-1997
 Workshop for residential (Ductless and RAC) product Supply, Installation and Maintenance
 Business centre, supporting Businessmen in documentations, printing, and translation (Family
business)
Al Ghanim Group – Kuwait
1986-1987
 HVAC Technician
 Supervisor at Great Mosque in charge for AMC contract.
Courses and Certificates Year Trainee
--------------------------------------------------------------------------- ----------- ------------------
Outstanding Performance for Best Sales 2000 Zamil
Team Building Skills Module (Supervisor & Mg. Dev.) 2001 Zamil
Improving Sales Performance Course 2002 Team Power
HVAC advance course (Design and application) 2003 ZAC School
Business Intervention Consultancy 2003 Institute of Int. Res
Advanced Computer Skills Literature (Excel, Power point) 2004 New Horizon
Leadership and Leader Ship Development course 2004 GateWays
Team Building Skill 2006 Spread Training
Advanced Sales Engineers Training Program 2006 York International
Trade Finance Workshop 2008 Creative Management
Interview Skills 2008 Johnson Controls
Customer Care 2009 Johnson Controls
Ethics & Anti Corruption Policy Continues from 2006
Advance Finance course 2010 Johnson controls
Work Pressure Management 2010 Arab Center
Blue Ocean Strategy 2012 Johnson controls
Situational Leadership 2012 Ken Blanchard
Essential Lead 2013 Johnson controls
Selling for Growth (SPIN) 2013 Johnson controls
Target account selling (TAS) 2013 Johnson controls
Zodiak Business Simulation 2014 Johnson controls
Finance for non finance 2014 Johnson controls
I-Lead growth 2014 Johnson controls
Advance Lead growth (For Director / GM Levels) 2014 Johnson controls

6. Personal Information
 Name : Taher Saeed Hamdieh
 Date of Birth : August 26th
1966
 Place of Birth : Kuwait
 Marital Status : Married with 4 Kids
 Place of Birth : Kuwait
 Place of Origin : Jordan
 Place of Residence : UAE
Education
 B.Sc. in Mechanical Engineer from Budapest Technical Univ. Year 1990. (Hungary)
 Diploma in HVAC From Arab Community college Year 1986. (Jordan)
 Secondary School Certificate. (Scientific stream) Year 1984. (Kuwait)
Languages
 Arabic : Excellent
 English : Excellent
 Hungarian : good