1. Curriculum Vitae
Mohamed Atta CV.
+966591169772
matta_reckitt@yahoo.com
Profile and Objective:
Over 16 years of sales & operation background, I'm willing to give total support to the organization that
I'm in, in order to achieve organization's goals and create mutual benefits through skillful management
and by motivating, training and support the team to achieve higher standards of performance.
Experience:
Procter & Gamble Co.
Delta "Sharkia, Kalubeia" and Canal regions
Work as a key account sales rep From Jan 2000 to May 2002
Work as a wholesale sales rep From June 2002 to Sep 2003
Work as a retail and WS supervisor From Oct 2003 to June 2004
Achieve growth during this period 46% from 2.8 million to 4.88 million
Kraft Foods Co Egypt.
From July 2004 to June 2010 Work as a wholesale and retail supervisor then work as Zagazig branch
manager- Delta "Sharkia, and Canal regions
Achieve growth during this period 60% from 1.8 million to 2.88 million
Arabian Trading supplies ( ATS ) Company KSA RB Division
Traditional Trade Channel manager from June 2006 to June 2014
Achieve growth during this period enacting the 50% of 480000 to 960000
– Current:
Work as General Trade Channel Manager from June 2014 till now in Arabian Trading Supplies (ATS)
Co. Jeddah
Achieve growth during this period 35% from 4.2 million to 5.67 million

2. Duties & responsibilities:
- To exceed and deliver the annual forecasted budget by finding ideas to maximize the sales.
- Drive the Distribution in order to increase the market share (numeric and weighted).
- Building effective team through recruiting, coaching & training the most effective individuals.
- Conducting and implementing the contracts with the consumers.
- Building a good relationship with the key person in each account.
- Preparing and implementing the events of the marketing calendar in each account.
- Follow the sales team as well as the merchandising team through their KPI’s.
- Insure the visibility and the share of the planograms and the visual elements that support the products.
- Monitor & collect the compotator’s activities in order to be having the advance and advantage action
in the market.
• achieving the annual target (Value & Volume) Of distribution target horizontal & vertical wise.
• Select, train and develop quality employees in a diverse environment to deliver the highest standards
as per company guide line across the retail locations.
• To implement the security company policy in order to prevent the loss and shrinkage.
• Dealing with the day to day tasks in order to keep a smooth working flow.
• Initiatively to develop problems solutions.
Professional Training & Courses:
Leadership training for manager’s course.
Sales fundamentals course.
Presentation skills course.
Train the trainer course.
Field coaching for supervisor course.
Basic selling skills course.
Leading effective team course.
Negotiation skills course.
Professional Skills:
A proven track record of sales achieving in FMCG company.
The ability to achieve the growth rate in annual sales, according to plans and forecast
Use skills that maximize success potential.
Leadership.
Technical and function skills.
Building effective team.
Planning.
Protect margins.
High commitment and ability to solve problems.
Results oriented in setting and achieving targets.
Education:
Graduate: Bachelor of commerce, Zagazig University, August 1998.

3. Languages:
Arabic: Excellent oral & written skills.
English: good spoking & written skills.
Personal data:
Date of birth: December 17, 1974
Citizenship: Egyptian
Marital status: Married & I have 3 kids.
References:
Available when required.
I have transferable residency (Iqama)